How to Make a Viral LinkedIn Post: Tactics You Should Use to Maximize Engagement
Here are the ground rules for creating content on LinkedIn. First of all, you need to stop using LinkedIn as a content promotion channel. While posting content on your website and sharing the link on LinkedIn can help drive traffic to your website, this almost guarantees that the post won’t do so well on LinkedIn itself.
LinkedIn, of course, does not want users to transfer to a different website, so the algorithm does not boost posts that contain links to external sites. As you may expect, LinkedIn prefers native posts. So if you want to go viral on this social networking site, you need to start creating native posts specifically for LinkedIn.
Do not promote your content from other websites that will take readers somewhere else. Instead, upload your content directly on LinkedIn. This is one way to ensure that the post will get more exposure within LinkedIn.
You also might want to loosen up the notion that LinkedIn is a “professional” social networking site. While it’s true that LinkedIn users are there to do business, the top influencers in this site are starting to use LinkedIn more like Facebook, Twitter, and Instagram. It means you are welcome to share a bit more personal posts every now and then—which we will talk more about later on. But a relaxed, informative approach towards content is what the LinkedIn power users are employing these days.
Start using LinkedIn as a micro blogging platform. Yes, you can be personal on LinkedIn. In fact, many people appreciate the vulnerability because it paints you in a genuine light. It doesn’t have to be business 100 percent of the time.
Before posting, make sure that your profile is set to public. This will ensure that everyone can see the things you post, including those outside of your network.
In between your well-written long form articles, you should post status updates that are equally as informative and eye-catching. Status updates on LinkedIn get a lot more visibility.
Always use proper copywriting tactics. Generally speaking, your posts will be shortened to around two sentences before it is cut off by a “Read More” button. So try to catch your audience’s attention with your first few lines. You want to encourage them to click on that Read More button.
With those in mind, we can proceed to the tactics that will boost your engagement on LinkedIn.
The Lesson Learned: Content that Teaches your Audience
People appreciate it when you teach them how to avoid the same mistakes. This also connects with the previous tip, which is posting relatable content. Everyone makes mistakes, and therefore everyone can relate to this type of LinkedIn post.
The Thought Provoker: Content that Encourages Conversation
There are many ways to catch other people’s attention on LinkedIn. Photos, videos, articles, etc. But sometimes you can just post a thought-provoking piece and watch the engagements come in. This can come in the form of self-reflection, data, statistics, etc.
Reflect on the state of your industry, or your own journey as an entrepreneur, or something else entirely. You can interpret data and think about how it will affect the market. You can talk about statistics related to your target audience.
There are many things to think about, and if you can inspire people to reflect on those things themselves, you can get conversations going.
The Open-Ended Question: Content that Demands Answers
Sometimes the best way to get people talking is by going the straightforward approach of asking them a question. Tell them a story, share some insights, and then at the very end of your post, leave them with an open-ended question.
This is related to the previous tip of creating thought-provoking content. With an open-ended question, you’re giving people the push they need to start commenting on your post.
The Personal Moment: Content that Paints a Picture
LinkedIn is different from Facebook because people are expected to be a bit more professional in this social networking site. This means breaking that expectation every now and then is the perfect way to catch your reader’s attention. Sharing a personal moment on LinkedIn can paint a picture of the person behind the business. It makes you more relatable, more approachable, and more human.
Personal stories can easily slice through the noise of the typical LinkedIn newsfeed because it remains uncommon. Take advantage of this right now and use the opportunity to build rapport within your community.
The Ego Bait: Content that Attracts the Bigger Fish
One LinkedIn strategy that you can employ is the ego bait. This capitalizes on the fact that people love receiving praise. If you give people credit where credit is due, you can build a stronger relationship with them.
This is why some marketers choose to post content about LinkedIn influencers, top marketers, etc. Posting something like “the Top 10 Best Marketers in the World”, for example, puts you in the radar of those people on your list. If they leave a comment on your post, your content will appear in their network. This can boost your engagement significantly—but it’s a tactic you want to use sparingly or else it comes across as insincere.
The Hack: Content that Makes Life Easier for the Readers
Everyone loves tips and tricks—especially if they are applicable to them. If your target audience can benefit from a few “life hacks,” don’t hesitate to share them on LinkedIn. This establishes you as a thought leader in your industry, which is how you want to be seen if you’re trying to be a LinkedIn influencer.
If you can give people helpful tips, then they will see you as a trustworthy source of information. It doesn’t even have to be your hack all the time. You can share tips you found elsewhere, as long as you cite your sources. Even if the tips are not from you, readers will still see that you care about your community and want them to learn.
The Controversial Point of View: Content that Invites Discussion
Engagement levels on LinkedIn are very high. And if you want to take the risky route, you can always post a controversial point of view or opinion about your industry. It doesn’t have to be political or religious, or anything too controversial. It just has to be an uncommon point of view.
When people disagree with something, they are very quick to comment. This is very good for engagement, and you even get to defend your point of view. At the very least, it can get some important conversations going in your community. Just remember to always be respectful and let other people share their views.
The Giveaway: Content that Provides Value
All of your content should provide value. But you can also take that literally and give people something that they can actually use in their professional lives. It can be an ebook, a webinar, a video, or anything that will add to the content you are already publishing.
Everyone loves a freebie. And if you encourage people to comment on your post in exchange for a giveaway, you can boost your engagements significantly.
While these strategies may not directly generate sales, you need to keep in mind that people won’t buy from you if they don’t know who you are. It’s hard to get people’s attention in today’s online landscape. Even LinkedIn is getting more competitive by the day. These tactics will help put you in front of the right people and convert more leads in the long run.
For Video Use
LinkedIn is the perfect tool for marketers, and it’s not just because everyone is using social media. The fact that LinkedIn is still growing gives marketers plenty of advantages that they couldn’t get from other social networking platforms.
Your goal is to go viral on LinkedIn now, while there isn’t a lot of competition and while people aren’t being bombarded by ads. If you provide valuable content, the audience will be there to see it.
The LinkedIn algorithm heavily favors marketers—particularly those who are getting tons of engagement. So here we are going to discuss a few well-known strategies that will help you secure those engagements right now.