Entrepreneurs are naturally optimistic. But sometimes when they assess their own conversion rates, they overestimate how well they are doing. The truth is that the majority of your leads won’t automatically convert into sales just because they were sent through your conversion funnel.
It often takes a bit of additional effort to produce the conversion. Here we will talk about some of the most effective ways to convert leads into sales.
Stand Out from the Competition
You may have effective marketing strategies, but it does not guarantee that your leads will buy from you. Remember that your competitors are doing the same thing as well. Leads are getting pulled in different directions all the time.
This means you need to take your efforts to a whole new level if you want to be the one to convert that lead. Make sure your emails stand out from the overly promotional emails that your leads are already getting. Try not to sound overly aggressive and pushy—you will only push them away.
Emails that grab the attention of leads are the ones that are clever and personalized.
Ask If they are Ready to Purchase
Sometimes the trick is to just ask them if they are ready to buy. Even though this isn’t groundbreaking advice for marketers, it is something that most businesses don’t do. Like they say: if you don’t ask, the answer is always going to be no.
After having a real conversation with your lead, ask them if they are ready to purchase. You might be surprised by how many people say yes. These people are leads for a reason: they are interested in what your business offers. Ask for the sale before your competitors do.
People like free stuff. This also applies to leads. If you offer a free gift or a special discount, you may be able to push leads to convert.
The discount you offer doesn’t even have to be anything outrageous. Your free gift doesn’t have to have a high monetary value. The average consumer can’t pass up a free offer or a limited-time discount.
Offering incentives is also a great way to give people value. It builds trust and helps establish customer loyalty. Becoming an established brand will help you get more conversions in the long run.
Tell them about Potential Return on Investment
This one depends on the product or service that you are offering. If what you offer has the potential to increase your lead’s return on investment, or ROI, then you need to use this to your advantage. Remind them that this could help them in the future.
Offering a solution to their problem will help push them to convert. If your product or service can help them make more money in the future, be sure to tell them about it.
Answer their Questions
Oftentimes, leads would be hesitant to convert if they have a few questions left unanswered. Set up a Frequently Asked Questions or FAQs page on your website and answer all common questions that your leads might have. Feature the FAQs page prominently on your site so that leads can see it.
Also, when communicating with a lead, ask them if they have any questions. This opens the door for meaningful conversations that can eventually lead to a sale.
Send a Follow-Up
A quick message or follow-up email asking your leads if they have any additional questions will often get you back into their radar. People have other things going on in their lives, and they may even forget talking to you. By sending a follow-up message or giving them a quick phone call, you can increase your chances of converting them.
Kennected is a LinkedIn automation tool that helps with this process by letting you send personalized messages and follow-ups. This personalized approach makes it more likely to get a response from your leads. A simple follow-up can close a large percentage of leads for every industry.
Asking your leads a question will often get a reply. If they still don’t respond, at least your team won’t have to waste time on a dead lead.
Book a demo with Kennected today to learn more about how it can help you generate more leads at scale.