Table of Contents
A cross channel sales platform allows your business to make sales through a variety of sources rather than just through a simple method in the sales funnel. Cross channel sales invite sales opportunities within advertising, online actions, and even within an online store.
Throughout the course of this article, we’ll cover the following topics in depth:
What cross channel marketing is
What a cross channel marketing campaign contains
Best practices for cross channel sales and marketing campaigns
How Kennected incorporates cross channel strategy
Read on to learn all about how multiple channels can be used within a business structure to help get more sales and generate more revenue.
What is Cross Channel Marketing?
Cross channel marketing is the usage of various marketing channels to reach customers and ultimately lead them towards the sales pipeline.
By using different communication channels, your business will be utilizing an effective and sophisticated way to foster connections with leads and encourage them in the direction of becoming clients.
Here are a few ways that cross channel marketing can be used:
Including a customer data platform to aid marketing efforts
Creating mobile apps for increased messaging capabilities
Including customer service related interactions within a database
Utilizing multichannel marketing through different channels
Enhancing customer experience through a cross channel approach
Strengthening customer loyalty through cross channel campaigns
When you approach cross channel marketing, it is important to flesh out each channel and decide how they will function on their own as well.
Make sure that each channel works well as a solo mode to ensure that your cross channel sales approach is strengthened as a result.
What Does a Cross Channel Marketing Campaign Contain?
A cross channel marketing campaign will contain a variety of items in order to function properly.
Here are just a few items that your channel marketing campaigns should entail:
A designated customer support team
Detailed customer acquisition costs
Different communication channels (direct mail, SMS, phone calls)
Connectivity to social media strategy
Analytics data and engagement campaigns
An integrated experience for potential customers
As a marketing campaign, it is important for your channels to be connected in some form, especially to enhance customer experience and to help encourage more leads.
Make sure your channels communicate with one another to appeal to target customers and to enhance a seamless customer experience.
Study the Google analytics of your effective channels and model your content strategy around this.
Ensure that relevant content is available within each of these channels and that consumers follow the path to view other channels if desired.
Best Practices for Cross Channel Marketing Strategy
When it comes to the customer’s journey, your business should do everything in its power to ensure that proper lead generation and sales funnel execution are occurring every single day.
This involves tracking URLs, reaching your target audience through a control group method, and ensuring that different platforms are working effectively.
When dealing with several channels, here are some best practices to keep in mind:
Deviating from the usual path if necessary
Monitoring email marketing and seeing when the audience interacts
Using artificial intelligence to interact directly with leads
Including buyer personas across all the teams and channels
Using the same campaign to strengthen social media campaigns
Providing good customer support
Utilizing paid social media ads
Enhancing customer satisfaction through metrics and analytics
The most important item here is that your channels need to be cohesive and strong, especially when you are constructing a cross channel sales campaign.
The process involves trial and error, so be sure to look at what works within your strategy and expand on those methods.
Take steps to reduce inconsistent messages and help to make your business grow through this multichannel marketing approach.
How Kennected Uses Multiple Channels
Here at Kennected, we pride ourselves on our ability to utilize cross channel sales tactics and marketing campaigns across the board.
We have found that this approach works best for our business and our goals, especially as we continue to grow and evolve.
Make sure your channels are accessible to your customers and leads and your approach will be strengthened as a result.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.