Is CRM A Sales Enablement Tool

Table of Contents

CRM, or customer relationship management, is a huge piece of sales enablement and can be used for the benefit of your sales and marketing teams daily.

Throughout this article, we’ll cover the following topics in depth:

  • What sales enablement is

  • What CRM is and how it fits into sales enablement technology

  • How your sales teams should be using sales enablement tools

  • The best sales enablement platform to use for your business

Read on to learn how CRM can impact your sales enablement and how best to structure your sales enablement software for success.

What is Sales Enablement?

Sales enablement is the process of providing sales reps with all of the necessary materials and resources they need to sell effectively.

In supporting the sales cycle, sales CRM and other marketing materials are provided to sales reps in order to boost sales productivity.

Though the sales process is relatively straightforward, it can be beneficial to have content and graphics to aid in sales operations and customer interactions.

It is up to your sales managers to make sales enablement important and beneficial for all involved, and this is often strengthened by the usage of CRM software.

Let’s outline why CRM is such an important sales enablement solution for businesses and how this service can aid your sales leaders.

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What is CRM Software?

CRM stands for customer relationship management, and this software is used to store client data driven insights, email templates, relevant content, and the right resources for Microsoft dynamics.

CRM technology can be used to help with the following functions:

  • Providing the right sales enablement tools

  • Helping to manage sales opportunities

  • Storing customer information

  • Tracking revenue growth

  • Providing actionable insights

  • Aiding in administrative tasks

  • Creating company wide alignment

Your sales enablement system should be made up of a CRM system, your marketing team, a designated sales enablement team, and your sales force.

With everyone pitching in to help with sales enablement content, your sales funnel will be strengthened and you’ll see more revenue growth as a result.

How Your Sales Team Should Use Sales Enablement Tools

Your sales team should view sales enablement as an ongoing training, especially as new sales content is created and used for selling purposes.

Since sales enablement technology and sales CRM are designed to aid in selling, your sales team should use all of the materials provided to them.

A solid sales enablement plan should allow your sales reps to do the following:

  • Help with sales training

  • Aid customer acquisition

  • Track customer engagement

  • Support broader business goals

  • Guide marketing content

  • Boost efficiency of prospects and customers

  • Streamline the onboarding process

  • Reduce pain points

  • Help with content management

One of the most important elements here lies within the storage and organization of customer data.

CRM tech provides support for most of these functions, so make sure that you are using this software to drive more deals, and that your sales force is able to close deals using the materials provided.

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Best Sales Enablement Strategy to Implement

The best strategy to implement for your sales enablement purposes is the one that supports your sales team and works for your business.

With that in mind, make sure that your strategy improves your future efforts and succeeds across multiple platforms.

When looking for a CRM platform that suits the needs of your business, consider the following items:

  • Aids in content creation

  • Helps secure qualified leads

  • Bridges the gap between marketing and sales

  • Enables a solid content strategy

  • Provides your sales team with the right tools

Make sure the customer relationship management software of your choice supports your business rather than hinders it.

As long as you use CRM as an effective sales enablement tool, your strategy will be in great hands.

How Kennected Uses CRM Software and Sales Enablement Tools

Here at Kennected, CRM and sales enablement in general are very important to the success of our sales and marketing teams.

As a business whose product deals with lead generation, streamlining the sales cycle and increasing the efficacy of sales operations helps to improve customer experience and helps to retain clients for a longer time period.

Once we solidified our sales enablement strategy, our sales productivity was strengthened, and we saw great improvements in our sales operations across the board.

Start looking into a great CRM program today to transform your sales enablement strategy.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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