How Marketing Companies & Web Design Companies Can Create New Revenue Streams

Table of Contents

Marketing companies create new and recurring revenue streams through advertising and social selling efforts. Web design agencies can create a revenue stream through advertising and other curated content.

Throughout the course of this article, we’ll cover the following concepts in depth:

  • What a recurring revenue stream looks like

  • How marketing and web design agency generate recurring revenue

  • How web design agency aids social media management

  • Best practices to build recurring revenue

  • How marketing services can help create recurring revenue

  • How Kennected uses automation and a web designer to create recurring revenue streams

Read on to learn how marketing companies & web design companies can create new revenue streams, as well as how clients pay for these maintenance packages and website maintenance features.

What Revenue Streams Do Marketing and Web Design Businesses Create?

Marketing and web design agencies are two different items, but their purpose and output can be aligned in many businesses.

With an in house marketing team, marketing agencies work with existing clients to develop a solid social media advertising campaign meant to attract new clients and leads.

This will include social media marketing, email marketing, and strengthening social media presence through engagement metrics.

By focusing on marketing campaigns and social media strategy, your digital ads and existing services become stronger and your outreach becomes larger.

With wider outreach comes more leads, and eventually, more clients.

For web development, your business can develop website maintenance packages designed to showcase your professional services and graphic design services.

Additional revenue can be generated through digital advertising and other recurring revenue streams, including a content creation space and affiliate program.

As a business owner, it is a smart move to strengthen these recurring revenue means as much as possible.

Start filling your sales pipeline today

How a Web Design Business Streamlines Social Media Management

In many ways, a company website is the core of your marketing agency and strategy.

Here are a few items that should exist on your website:

  • A blog page

  • Resources page

  • Mission statement

  • Employee spotlight

  • Culture images/testimonials

  • Statistics page

  • “Contact Us” page

  • Pricing model

  • Support packages/partner program

Each of these pages can serve as a revenue stream if implemented correctly.

The most notable pages here are the blog page and the resources page.

The blog space is a place where leads and clients alike can go to read articles pertaining to your business, and you can include opt-in features there.

Add links to your blogs and bring in new leads through that method.

Your resources page is equally important, but you must build out your resources content prior to launching your site.

Your resources can include a free mini-course, charts, graphs, or any other services that speak to the success of your business models.

Use these resources well and leads will be drawn in towards this information.

Best Practices for Strengthening Recurring Revenue Streams

When you begin to view marketing agencies and web design as an ongoing service, you will begin to increase revenue every single day.

With this approach in mind, here are a few best practices for recurring revenue streams and conversion optimization:

  • Utilize link building

  • Use WordPress websites

  • Create Google ads

  • Create solid social media posts to refer clients to your site

  • Focus on a steady flow of leads and recurring revenues

  • Design paid ads

  • Utilize customer feedback

  • Focus on your ongoing services

  • Study other web design agencies and their membership sites

Focus primarily on marketing services and website maintenance once you have developed a solid strategy.

When you begin to build recurring revenue, you’ll find which methods work best for your business and lead flow.

As you learn and adapt your strategy accordingly, your services will continue to improve and bring in both leads and revenue streams.

How Additional Services Can Aid Marketing Strategies and Agency

Aside from manual content creation and website maintenance, there are other tools that exist to help in these areas.

The main item that exists to help streamline certain processes and strengthen overall business strategy is the usage of an automation tool.

As a software implementation, your automation tool can help with digital agency, content creation, security monitoring, marketing funnels, and more.

Think of an automation tool as a second pair of eyes on every facet of your strategy, as well as an employee who is working 24/7 to improve your business.

Automation tools exist to help any aspect of your business that needs it.

There are tools that exist to help certain platforms, like LinkedIn.

There are other tools meant to help website maintenance and design features exclusively.

Still others exist that specialize in marketing agency and functionality, helping to provide engagement metrics and open rates for your business.

It is up to you to decide what you want your automation tool to do for you on the day-to-day.

Focus on earning revenue initially, and find where gaps in your strategy exist.

Use automation to fill those gaps, and watch your business transform.

Start filling your sales pipeline today

How Kennected Streamlines Recurring Revenue Through Automation Tools and Marketing Agency

Here at Kennected, we have put in the work to develop both our marketing strategies and website development to ensure that both areas are bringing in revenue streams.

We have found that hard work and dedication have helped improve these areas greatly, and we have seen impressive improvements over the last few years.

We also have seen the ability that automation tools carry and how much they can change the scope of a business.

Focus on improving your weak points and watch your business transform.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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