Coronavirus has completely changed the way that the world does business. At the beginning of 2020, it would have been a considerable faux pas to suggest that a business meeting should begin with a fist bump instead of a handshake, and now people are thinking that even touching knuckles would be a major violation of the ideals of social distancing; and we, for one, don’t disagree with them!
However, believe it or not, while we have every reason to respect just how much havoc Covid-19 could cause if unabated, the truth is that now is a time of considerable opportunity for businesses. We’ve put together a list of just a few of the things that you can do to not only survive during social distancing but thrive.
Learn New Skills
With a sizable portion of your day now free, if for no other reason than a lack of a commute, now is the perfect time to learn new skills. Plenty of media outlets have suggested learning to code or learning a new language, but you can also take the time to learn something more immediately applicable to your business. Perhaps you could take the time to learn how to edit photos or videos? Or maybe your Excel skills could use some polish?
Of course, you could think broader, too. There are plenty of books that come out every year that you may normally not have time to read. Now is just the time to devour the sort of business books that will help make you a better leader. But your choice doesn’t have to be business; instead, consider that through reading more fiction, you’ll become a better storyteller. That is a crucial part of marketing in and of itself.
That ability to be a storyteller will be honed by reading great works, but it is useless if you don’t start using it to create some content. People will be spending more time reading your content now, so it will definitely get some more views. Because of this, definitely put more effort into putting yourself, and your business, out there.
However, be careful not to be tone-deaf. Early in the outbreak, a number of CEOs sent boilerplate messages that essentially amounted to proclamations that people should still buy from their brands because they were washing their hands. Those have been ridiculed online. Instead, focus on ways that your business can help people continue with life, or business, as usual.
Build a Social Media Presence
That content will greatly benefit from more people seeing it if it is placed on your newly active social media pages. In the past, many companies struggled to see just how valuable social media could be. Now, with people spending more time than ever on social media, you’ll find doing so allows you to be even more successful.
Of course, with this new influx of people, there is a major need to be authentic. No, I don’t mean that as a Millenial buzzword, but instead, mean that you shouldn’t feel the need to have a perfect sunset in the background of every post. Remember, you’re chasing connections, not likes.
Spend Time on LinkedIn
One of the best places to get those extra connections is LinkedIn. In fact, we can’t think of a single better place for businesses to focus. LinkedIn still allows you to network with people, but instead of having to brave Covid-19 at a networking event, you can instead focus on finding exactly who it is that you’ll want to talk to. Best of all, LinkedIn doesn’t have gatekeepers, so you don’t have to worry about not being able to get past someone’s secretary.
That said, using LinkedIn to its most effective levels does require a learning curve. With everyone else talking about flattening the curve, that learning curve is another you’ll want to lessen the slope of. A great way of doing that is by using Kennected.
Kennected works by helping automate the process of finding qualified leads on LinkedIn. Through our onboarding process, Kennected learns about you, your company, and the people and businesses you serve. From that information, Kennected then finds a way to contact people on LinkedIn whom it feels will benefit most from a chance to learn about what your company has to offer.
Best of all, Kennected works whether or not your company has support for LinkedIn Sales Navigator, meaning that you will be able to focus on finding new people to speak with despite the pandemic. Remember, Covid-19 can’t be transmitted over the phone or the internet, but your plans to help your customers thrive can.
A crucial part of beating the Covid-19 Pandemic is that everyone should stay away from others, and often that means working from home. However, it is not a time that is necessarily lost to the business. Instead, by focusing on a few key areas that are often neglected, your company will be able to grow and indeed thrive, through the pandemic and beyond.