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If you’re trying to grow your business, you need leads. But instead of going for the traditional methods of lead generation, you can now rely on modern solutions and high tech tools. The best way to capture leads in the digital age is with compliant cloud-based technology.
Lead generation software are specifically designed to capture lead data from online channels. This makes your job a lot easier because you can then focus on converting leads. Cloud-based services are even more convenient since they can be accessed from anywhere.
There are countless software as service or SaaS tools that are available out there. It is not uncommon for large corporations to have over a hundred SaaS tools at their disposal, covering everything they could possibly need to optimize their process—and that includes lead generation.
Today we will be taking a look at a few cloud-based tools that your business can use to generate leads, increase your revenue, and get ahead of your competitors.
What is Cloud-Based Lead Generation Software?
If a software is called “cloud-based” it means that it is available on demand through the internet. This applies to all applications, resources, and services that are on the cloud. Instead of storing user data in a specific physical server, it is stored on a cloud computing provider’s server where users can access it at any given time by connecting to the internet.
Cloud-based computing is typically used to increase capacity or enhance functionality. It can even provide additional services on demand without forcing users to purchase the entire infrastructure. Entrepreneurs can buy the services they need without increasing the costs.
Because of its cloud-based structure, it also means users don’t have to train their team on how to use the software because there are people on the other side who can operate it for them. The main benefit of using cloud-based lead generation tools is that you can focus on the things that matter like building relationships and converting leads, rather than worry about generating leads in the first place.
Cloud-Based & Compliant Lead Generation Software for Enterprise Sales Teams
Here we’ve listed some cloud-based software that enterprise sales teams could use to boost their lead generation efforts. And while there are countless tools for you to try, we’ve included some of the best ones so you can get the results you need as soon as possible.
The common quality between the tools on this list is that they are easy to use and implement into your existing tech stack. If you don’t have these yet, then you may be missing out. Even the most comprehensive software are designed for convenience, so the best tools are always easy to pick up. Think of it this way: if your team members can’t learn a software, they wouldn’t be able to make the most out of it. It’s just gonna go to waste.
These cloud-based tools are not only easy to use but they are also very flexible. You can use them as long as you have access to the internet. Finally, a great cloud-based lead generation tool should offer solid support so they can solve any issues you may run into while using it.
Videos are naturally eye-catching and informative. It’s no surprise that sales teams are beginning to use it to draw people’s attention and generate leads. Videos have even found their way into email marketing, putting a modern twist to a more traditional lead generation strategy.
Including a video into your email that directly addresses your leads is a surefire way to get them to pay attention to what you are saying. And the best way to make the most out of video outreach is with Kennected Video.
Kennected Video is the easiest way to send customized outreach videos for email marketing. You can use either the Kennected Video app or the chrome extension to make highly engaging videos. This cloud-based tool gives you a whole new way of prospecting.
Kennected Video allows you to record, send, and track personalized video messages. This helps you grow your business by bringing in a constant stream of appointments which you can convert into sales. With the video format, your leads are more likely to respond. You can then capitalize on this opportunity by setting a meeting and later converting them.
With Kennected Video, you can record your screen, record via webcam, or both. You can then merge, trim, and edit your clips easily. Videos can significantly improve your pitch by making it eye-catching. This maximizes your impact. You can even use Kennected Video to add calls to action or your very own landing page.
Download Kennected Video to see why so many people are having success with Kennected.
To generate leads, you need an efficient sales funnel—and for that you need a good sales funnel builder. That’s where ClickFunnels comes in. This tool is all about creating effective sales funnels in order to optimize every stage of the customer’s journey. With an optimized sales funnel, leads are more likely to convert.
ClickFunnels allows you to turn prospects into loyal customers with a series of landing pages that are specifically built to bring them closer to the final sale. Use this tool to develop your brand, build your website, and grow your email list.
This website builder is a cloud-based tool that lets your business build smart sales funnels that you can use to actively run sales campaigns. It has monitoring tools that let you track customer activities and analyze what works and what doesn’t.
ClickFunnels has more than ten different sales funnels including webinar funnels, membership sites, option funnels, etc. It also has convenient features like an email auto responder, text editing, and website-designing features.
This lead generation tool is perfect for small business websites, SaaS companies, and B2B companies. With OptinMonster, you can make various onsite marketing campaigns like floating bars, inline forms, slide-ins, full screen welcome mats, and lightbox popups. The tool has over 50 pre-built templates for you to choose from.
OptinMonster also has some great integrations such as WordPress and Shopify. No matter what tool you are using to create an email list, you can use OptinMonster’s templates and targeting features.
Other great features include A/B testing, personalization, and of course, the intuitive drag and drop campaign builder.
HubSpot is another great tool that you shouldn’t miss out on because it is one of the best customer relationship management software (CRM) out there. HubSpot is very popular for being an all in one tool. It brings all your tools together in one accessible place. You can use it to manage your content, generate leads, or even build a website.
You are able to store up to 1 million contacts in HubSpot—it’s easy to see why it is one of the leading CRMs right now. Keep a record of all the names, contact info, and conversations you’ve ever had with your customers.
Although the HubSpot CRM itself is free, the marketing, sales, and service hubs are paid plans that provide extra features.
Pipedrive is a CRM that shows you all the data you need in one unified dashboard. This lead generation software is able to track all of your interactions with leads. It’s a CRM solution that takes pride in its simplicity—and true enough it is very intuitive and easy to pick up. Your team should have no trouble using this lead generation tool.
Pipedrive has three paid packages: the Essential plan costs $12.50 a month, the Advanced plan costs $24.90, and the Professional plan costs $49.90 per month. Despite its simplicity, this is a tool that can keep up with the other popular CRMs.
If you are running multiple software from different developers, it can get confusing and disorganized very quickly. This is why Zapier is considered an essential tool for many sales teams. Zapier ensures that all the tools you have are properly connected so that they can work together smoothly.
Not all SaaS tools are like Microsoft products that are all designed to function together. If you are using different lead generation tools, you may need Zapier to act as the “middleman” to bridge the gap between different software.
With Zapier, you can take a random set of tools from various developers and have them working together into one coherent workflow. A lot of companies that use cloud-based technology use Zapier because it is a lifesaver. Optimize your business workflow with Zapier.
There’s a free version that you can use to get started on Zapier. But the Starter plan costs $19.99 per month if you want to upgrade. You can even take it further with a Company plan that costs up to $599 a month.
LinkedIn Sales Navigator
Social media has become an essential tool for lead generation, and LinkedIn is one of the biggest social media platforms right now. More importantly, LinkedIn is a professional social network, which means it is used by working professionals, entrepreneurs, CEOs, and key decision makers in every industry. It goes without saying that this platform is full of valuable leads.
If your goal is to generate leads, you need to be on LinkedIn. LinkedIn’s very own Sales Navigator is one of the best tools for lead generation because it provides advanced lead searches and recommendations. It taps into all the available information within the LinkedIn database itself, making it a powerful tool for any business that wants to grow.
LinkedIn Sales Navigator costs $64.99 up to $103.99 a month, but there’s also an Enterprise plan for much bigger companies. You can speak with the LinkedIn sales team for a custom quote.
Another tool that lets you make the most out of LinkedIn is Cloud Kennect. Cloud Kennect is an automation tool for LinkedIn that helps you reach out to countless professionals who are using the social platform. With over 756 million users around the world, LinkedIn is one of the best sources of leads online.
With Cloud Kennect’s automation, you can reach your target audience without spending thousands of hours on manual prospecting. You can use LinkedIn’s data-rich filters to find your ideal audience and then copy and paste the search result URL into the Cloud Kennect dashboard. That’s how easy it is to set up a campaign with this cloud-based software.
You can then set a personalized message that will be sent out to your leads. Your messages will be sent automatically, but not in bulk so it’s as if you were sending them yourself. You won’t come across as a spammer either because recipients are more likely to read and respond to personalized messages.
Cloud Kennect even lets you set up a certain number of follow-ups in case your leads don’t respond right away.
Imagine being able to send personalized messages and follow-ups to everyone in your defined geographic area that has a LinkedIn account. That’s the power of Cloud Kennect. When the leads start responding to your outreach, you can take over from there and start having a real conversation.
Why Use Kennected for Lead Generation?
If you are looking for a cloud-based software for your enterprise sales team, Kennected is the best lead generation tool out there. It is an incredibly powerful tool for generating leads because of how valuable LinkedIn is.
LinkedIn may not be the biggest social network in the world, but it is the biggest professional social network—with it serving as one giant networking event for professionals from all kinds of industries.
Whether your goal is to generate more leads on LinkedIn, increase brand awareness by reaching more people, or boost your revenue, Kennected’s automated outreach is extremely useful.
You can manage multiple campaigns using Kennected at once. With each campaign, you can send a personalized message to all the people in your target audience. You can also create new campaigns or edit current campaigns with ease.
You don’t have to waste your time spraying and praying on LinkedIn. You can just identify your audience, set up your personalized message, and sit back as the leads come in. When someone responds to your message, you are notified, and you can hop right into the conversation from there.
Kennected understands the importance of building real relationships with your leads. This is the one thing you can’t automate. So you can join the conversation and start building a solid connection. Eventually you will convert those leads. With Kennected, you can reach thousands of people at a lower cost than mailers—and still be a whole lot more effective.
Because Kennected handles the outreach through automation, you get to focus on more important things like running your business, improving your product, creating content, and converting leads. Book a demo with Kennected today and learn more!