This year’s FIFA World Cup, which takes place Nov. 20 – Dec. 18, is receiving its familiar sponsor: Coca-Cola.
The soda brand has been a sponsor for FIFA since 1978 & the upcoming tournament gives Coca-Cola a chance to build on its 2021 campaign “Real Magic.”
A significant part of the campaign is showing authentic moments of connection between fans & the rituals, beliefs, and promises of World Cup fandom.
The latest campaign is titled “Believing is Magic.”
Here is what the article states –
“A partnership with Panini on exclusive player stickers that are available both digitally and physically under Coca-Cola labels allows the brand to integrate itself with another element of fandom. World Cup sticker albums are a long-standing hobby for football fans but inflation has raised the price of a complete set to more than $1,000, making the special World Cup packaging more attractive for fans.
For the fifth consecutive time, Coca-Cola is presenting the FIFA World Cup Trophy Tour and will bring the trophy to all 32 qualifying nations in the lead-up to the tournament, giving the brand a touchpoint in global markets months before the tournament begins. In addition, Coca-Cola will run a digital hub for fans around the world to compete and predict winners of World Cup matches, connect to social platforms and share other moments.”
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