Charli XCX Reflects On A Changing Music Industry

In a recent interview with Apple Music 1’s Zane Lowe, Charlie XCX admitted the music industry is “catching up to her.”

Despite the statement sounding negative about her outlook on her career, the artist says she sees the reality as a positive. 

XCX’s career began over 10 years ago when she was discovered via Myspace. 

At the time, she says being a pop star was less common than today & her evergrowing fame reflects the changing atmosphere of music. 

As her studio albums have become more successful with each release, the artist feels a certain “pressure” to continue her path at 30 years old. 

XCX has been called “the pop star of the future” & has worked alongside brands like fashion retailer Depop for campaigns. 

It’s a fact that many artists discovered 10+ years ago will continually discover new ways to appeal to younger audiences through entertainment marketing. 

Here is what the article states –

The 30-year-old pop star finally feels her future-leaning music is a “tangible genre” – not just loved by the “weird kids”.

Speaking to Zane Lowe on Apple Music 1, she said: “I’m on my fifth album in my five-album deal. I’ve arrived at this place where I’m incorporating all of the different things that I’ve done in the past into one body of work.”

Read the full story here

So what’s the ideal way of reaching customers & fans today? Social media is becoming more prevalent & video content is taking over where text once stood. 

Social platforms like LinkedIn host over 800 million users, many searching for a solution to their needs. But reaching out to many people daily doesn’t sound fun. 

As dull as lead generation might seem, Kennected ensures the process works for YOU when YOU want it to. How? Through the magic of automation.

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We’re talking about hundreds of LinkedIn messages customized by YOU sent weekly to the people that matter most to your network. 

It’s a few simple clicks & a waiting game. Yes, it REALLY is that easy! Check out Kennected today!


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