Coronavirus Forces Small Businesses To Rethink Strategies


Every small business owner is waking up to a new normal as it relates to their operations. We understand that there is a lot of uncertainty out there. It’s becoming increasingly obvious that since the Coronavirus Pandemic, business plans and models have to change. This is true in how they function on a daily basis and their planning for the future.

According to ABC News, many small business owners are seeking new ways to conduct their business operations. These are businesses that sell both products and services to the public in states across the country. Adjusting the way that work is done is extremely important to this process. In some cases, brick-and-mortar entities will need to move to online options. Even online businesses are being impacted by the Coronavirus, and have to alter operating strategies.

Small businesses whose customers primarily came to physical locations are now challenged with a decrease in traffic. Rethinking business involves finding creative ways to sell what it is that a business offers to the public. Online businesses that collaborate with vendors for deliveries and other services also need to better organize business models. We are experts when it comes to simplifying lead generation and connecting businesses with customers and clients.

Our Kennected.org’s LinkedIn automation tools can be effective in growing your small business. This process alone is a solution that can save both time and resources. Instead of purchasing large ad buys, small businesses that use our tools have alternatives to meet their goals. Let’s take a look at the benefits that come from leveraging low-cost strategies to generate more leads for diverse small businesses.

Narrow Down the Audience

It doesn’t matter if a small business operates online or never has before. We provide resources that can improve the online experience. One of the most important parts of this process is to actually narrow down who the audience happens to be. This means focusing on who will likely want and buy products and services. The LinkedIn platform is a wealth of information that enhances this process and can improve business.

Correspond with Leads

With our experience in this field, we assist our clients with defining their audience and maximizing their leads. An effective and productive way to achieve this goal is to correspond with leads but in the right way. Personalized messages that correspond to leads are sent through invitations may seem to be a simple approach. These happen to be some of the best ways to reach existing customers and potential new customers, as well.

Keep in Contact

Just as maintaining traditional business relationships, it is critical for small business owners to maintain online business relationships. Keeping in contact with a client is a way to establish brands, as well as, to remind them what the business provides. Scheduling a follow-up message to those in contact lists is very important. Business owners sometimes use these to announce sales and special opportunities.

Utilize Industry Technology

LinkedIn is definitely one of the most popular platforms for generating leads for small business owners. Although it doubles as an online portal for networking, this is a fruitful location to attract customers and clients to business services. We utilize technology to sync platform profiles to both nurture and manage acquired leads. Our processes also work to log messages that can also be beneficial to this generation.

When things occur in society that is outside of the control of business owners, making adjustments is necessary. Not having the knowledge or resources to do this effectively is a problem. This is why we focus on providing each of our clients with the services that they need to rethink their business models. Small business can benefit from maximizing their contacts and learning how to generate more leads.

Market Watch reports that small businesses around the country may be eligible for $300B in relief due to the Coronavirus Relief Plan. These funds will be helpful when it comes to redesigning business models, as well as, running marketing campaigns. Our Kennected.org’s LinkedIn automation tools can be used to reimagine business objectives and to begin again.

Subscribe For
Exclusive
Content