For a long time, LinkedIn worked towards becoming the most reliable way of making professional connections online. This wouldn’t have been possible without the help of a few companies they acquired along the way.
Over the years, LinkedIn has expanded itself by acquiring companies that had the potential to help them grow and improve their services. Here we will discuss some of the most notable business acquisitions LinkedIn has made.
Also in 2010, LinkedIn acquired San Francisco-based startup ChoiceVendor for $3.9 million. This startup provides ratings and reviews of B2B service providers in more than 70 categories across the entire country.
About the acquisition, LinkedIn CEO Jeff Weiner said: “Our acquisition of ChoiceVendor is right in line with our top priority to build a world-class team at LinkedIn. We’ve admired the work that Yan-David, Rama, and the talented ChoiceVendor team have done for some time now and are excited to have them join us, especially given their highly relevant work experience.”
Yan-David Erlich is the co-founder and chief executive of ChoiceVendor, while Rama Ranganath is the VP of Engineering. Ranganath was an early engineer on Google’s AdSense team before co-founding ChoiceVendor, while Erlich was an entrepreneur.
Pulse was acquired by LinkedIn back in 2013 for $90 million. This popular newsreader for web and mobile was acquired because LinkedIn wanted the site to “be the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content.”
Pulse started as an iPad app when it was founded in 2010 by Akshay Kothari and Ankit Gupta as students at Stanford University.
Kennected is the #1 sales enablement platform for first party data solutions. What is first party data and why is it so important? It boils down to owning your list, and one of the best ways to “own your list” is through phone numbers (SMS marketing) and email addresses (email marketing).
Kennected sits on top of your existing LinkedIn account and allows users to extract email addresses and phone numbers that other LinkedIn users registered their account with into an excel or into your CRM. Essentially once someone accepts your invite to connect on LinkedIn, our Cloud Kennect users are able to pull that data and find other ways to communicate with that prospect. Think email marketing, SMS marketing. First party data solutions are really becoming more important after Chrome fades away third party cookies. Learn how to leverage LinkedIn automation from Cloud Kennect to build your first party data and protect yourself from the implosion of the third party cookies.