LinkedIn is considered the ‘Facebook’ of the professional world. It is all but a necessity for those who want to make it big in their respective industries. Users make their own profiles in order to socialize and connect with leads, potential clients, partners, and connections while trying to build a large network.
Kennected has published a guide on personal and business accounts on LinkedIn—particularly whether or not users can have both types at the same time. A LinkedIn page is often used to expand networking opportunities. Most LinkedIn accounts are made for either professional or business purposes. But personal LinkedIn accounts have their uses as well.
Benefits of Using A Personal Page
LinkedIn is a powerful tool, and the only way to maximize its potential is to understand how it works. One important thing to learn is that there are many points of distinction between personal and business pages on LinkedIn. The content of these pages is significantly different: while a personal page may largely focus on the individual’s skills, expertise, and interests, a business profile will provide specific information regarding the services and products offered by the brand.
Because of this, people who are running a business may consider having both types of LinkedIn accounts: a personal one and one for their business. LinkedIn does allow users to have separate accounts for business and personal purposes.
Another point of distinction is the manner in which posts behave. A post from a personal page may get buried in a sea of posts made by other individuals. A business post on the other hand has a much longer lifespan. Their posts may stick around longer because they stand out from posts made by personal profiles.
In any case, users should not have one profile acting as both their business and personal page. It makes it much harder for visitors to tell what exactly it is that you do. Having two accounts boosts your visibility, granted that you are posting on the right page and providing helpful content.
Benefits of Using A Business Page
LinkedIn users can use their business page to promote their brand, and then use their personal page to make and strengthen their connections. Having a personal page to support the business page gives the user more credibility.
Lastly, the speed at which you can create connections is significantly faster when using a business account. When using a personal account to connect with individuals, you need to wait for them to accept the connection. Business owners have a page that customers can simply follow. They may begin engaging immediately. The speed and ease of the latter is essential for growing the brand. With a business page, you can start talking to potential customers and get results faster.
Why Not Use Both? (Hint You Should)
Kennected shows that both types of LinkedIn accounts have their advantages. To make the most out of LinkedIn, users will want to utilize both types of accounts. Users can take advantage of the faster engagements from their business page and then use their personal page to expand their connections. Think of the business page as a way to establish yourself as a thought leader in your industry and then use the personal profile to become a trustworthy and reliable connection. It’s all about using LinkedIn to get the best results.