Business Direct Mail Campaigns

Table of Contents

Direct mail advertising, or direct mail marketing, involves sending physical mail and correspondence from your business to your clients. With door direct mail, your existing customers can have their own promotional materials and content.

Throughout the course of this article, we’ll cover the following topics in depth:

  • What direct mail marketing is

  • What a direct mail marketing campaign should include

  • How industry leaders structure a successful direct mail campaign

  • How to build marketing campaigns for your business

  • Best practices for every door direct mail marketing and direct mail services

  • How Kennected does direct mail marketing

Read on to learn all about business direct mail campaigns and how to make direct mail marketing work for your business.

What is Direct Mail Marketing?

Direct mail marketing is the practice of sending physical mail from your business to your customers.

Some direct mail examples include sending personalized letters, coupon codes, and other useful information directly to a client’s mailbox.

Unlike other digital marketing campaigns, a direct mail marketing campaign is structured around physical correspondence.

Because of this, the direct mail ROI is high, making this a good idea for most businesses.

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What Should a Direct Mail Marketing Campaign Entail?

As one of your marketing strategies, direct mail marketing should include a few items.

  • Personalized information

  • Hyper focused content

  • Expert tips on your products or services

  • A handwritten note

  • A key takeaway from your message

  • A call to action to initiate a response

Because of direct mail’s response rate, it is always a good idea to include a call to action to get a response from recipients.

When you inform customers of certain information via direct mail marketing, these clients are more deeply affected by the information.

While online display ads and other marketing campaigns are certainly effective, few strategies result in higher information retention and response rate than direct mail marketing endeavors.

How a Direct Mail Campaign Should Be Structured For Success

Like email marketing or an SMS campaign, your direct mail marketing campaign needs to have a clear plan in place.

You need to contemplate the following questions:

  • What content should go into this campaign?

  • Who will be receiving this mail?

  • How will this drive traffic?

  • What marketing materials are needed for this mail campaign?

  • How will this boost sales?

  • How should we provide hyper focused content?

When you reach customers directly to their mailbox, a new level of intimacy is reached with your correspondence.

Because of this, you need to make sure that the information within these campaigns is valuable and useful to the consumer.

Reach your target audience effectively and use digital tools to create the content necessary for the success of the campaign.

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How to Build Your Marketing Strategy to Include Direct Mail Service

Your marketing strategy for each campaign begins with your marketing team.

Your strategy likely already includes the following campaigns:

You may think you have all of your marketing campaign bases covered with the above list.

However, there is a facet of marketing that can only be covered with direct mail marketing.

A direct mail service sets your business apart from the others on the market.

Sending out physical mail reminds your customer base that you care about each and every client personally.

It also shows new customers that you are devoted to them right from the get-go.

As a cost effective campaign option, direct mail marketing is a great way to differentiate your business from others in your industry while getting a great response rate.

Best Practices for Incorporating Direct Mail Marketing Into Overall Marketing Strategy

The best way to optimize your direct mail marketing efforts involves examining your existing marketing campaigns.

Look at what is being covered currently by your marketing team and their efforts.

Find any gaps that exist and use direct mail marketing to fix them.

Focus on self improvement within your business and your direct mail marketing and you’ll see great results.

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How Kennected Uses Physical Marketing Efforts Alongside an Advertising Campaign

Here at Kennected, we use direct mail marketing to supplement our digital marketing efforts.

This is the approach that has worked best for us, and we have seen great results.

Approach direct mail marketing with this mindset and start reaping the benefits of the service. 

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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