Business coaches always need new clients—and what better source of leads for business coaches than the biggest professional network on social media? LinkedIn is already the best platform for generating leads. But imagine how well it will work for business coaches.
LinkedIn is where entrepreneurs are hanging out online: small business owners, large business owners, CEOs, and other decision makers in all sorts of industries. No matter what your target audience is, you’ll find them here.
LinkedIn has over 716 million users and it’s still growing. The site is still adding new features and improvements that make it easier to build business and professional relationships.
Today we’re going to talk about why you should use LinkedIn—and Kennected—to find more clients for your coaching business. We’ll also talk about how you can make the most of this platform with the right tool and the right strategies.
Business Coaches are CRUSHING Lead Generation Using Kennected
LinkedIn is the best source of leads if you’re a business coach, and Kennected is the best tool if you want to automate on LinkedIn.
Kennected is a LinkedIn automation tool that helps you reach out to hundreds and thousands of leads without having to prospect manually. We all know how tedious and repetitive that is. Thankfully, with Kennected you can just focus on the important stuff: talking to leads, converting them, and building those relationships.
With Kennected, you can just identify your target audience using LinkedIn’s data-rich filters, copy the URL of the search results, and paste it onto Kennected to set up a sequence. The tool lets you set up multiple sequences at once to target different demographics. Kennected brings you smart prospecting on autopilot.
After setting up your sequences, Kennected will send personalized messages to all your targets automatically—but not in bulk, so it’s like you’re sending them yourself. You can either set up your own personalized messages or use Kennected’s reliable and effective templates.
You don’t have to waste your time waiting for prospective clients to reply when you’re using Kennected. You can reach out to hundreds of leads with personalized messages, and just sit back and focus on converting those that respond.
Once they connect with you on LinkedIn, you get their email address and contact number, as well as other information that are available publicly, right on your Kennected dashboard. This makes it easier to build your email list, your SMS list, etc. You can just jump into the conversation and start converting them.
Kennected will help you find all the entrepreneurs that need your guidance and knowledge, no matter what industry they are in. Synchronize all your prospect details and activity to HubSpot with a click.
Use this combination of LinkedIn and Kennected to crush your lead generation.
Why Business Coaches Should Be Using LinkedIn
Some business coaches ask why they should be on LinkedIn, and the simple answer is that all your targets are spending their time here more than any other social networking platform.
LinkedIn is all business all the time. The people here are those that want to make significant progress in their career or business. So they are actually the perfect match for business coaches who want to help entrepreneurs build their empire.
LinkedIn is the number one social networking site for professionals. It’s like a huge networking event.
Another reason to focus on LinkedIn is that the user base has a higher average income compared to users of other social media. You won’t just find leads here: you’ll find high quality leads.
Your conversion rate will be a lot higher. Your free sessions, for example, will lead to more conversions because LinkedIn users mean business. If someone here needs a business coach, they will go out and find one.
This also means that the sales cycle is a lot shorter. People are on LinkedIn for professional development, after all. Clients tend to make decisions faster.
In 2020, LinkedIn had more than 675 million users worldwide, and now it has over 716 million. In the US, it has more than 154 million users. In terms of age demographics, LinkedIn has a lot of older users. This is good if you’re a business coach because your leads should be old enough to own and run a business.
The biggest age group is 46-55 years old, which covers 37 percent of the LinkedIn userbase. Next is the 36-45 age group which covers 34 percent. Finally, 29 percent of LinkedIn’s users are over 56 years old.
But LinkedIn also has younger users. 16 percent are between 15 to 25 years old, while 27 percent are 26 to 35 years old. Millennials are rapidly growing their presence on LinkedIn. However, Gen Z is still a few years out before they need to be targeted on LinkedIn—they’re mostly spending their time on TikTok and YouTube.
As for location demographics, 30 percent of LinkedIn users are in urban areas, 27 percent are in suburban areas, and 13 percent are in rural areas. It only proves how much LinkedIn is geared towards business professionals who work in urban centers.
Finally, the biggest reason why you should focus your lead generation on LinkedIn is income demographics.
Most of LinkedIn’s users in the US earn more than $75,000 per year. You can score some big clients here—something that’s not entirely possible in other sites like Facebook, Twitter, and Instagram.
Because of LinkedIn’s professional user base, your coaching business can really thrive here. You can step in, learn about their business, learn about their goals, and help them make those dreams into reality.
Are You Still Prospecting Manually? SHAME!!!
Manual prospecting is a thing of the past. Not only is it a huge time waster, it is also not as effective as it used to be—especially now that there are other ways that are far more effective.
LinkedIn automation does all the work for you. Kennected will make sure you are landing new clients all the time, so you don’t get left behind by the competition.
There’s just no excuse for spraying and praying on LinkedIn and waiting for someone to respond. Kennected will bring you a stream of leads, connections, and meetings.
We have an onboarding process that holds your hand and makes sure that you don’t make any mistakes while you’re contacting your leads. We will guide you through the entire process so you can make the most out of your LinkedIn outreach.
Business Coaches are Growing their Business with Automated LinkedIn Outreach via Kennected—And You Should Be Too
The three main things you want to do if you want to find more clients for your coaching business are: showcase your brand, demonstrate your authority, and use Kennected.
When you let your personality shine through, that’s when leads begin to understand your brand. Branding is very important because it sets you apart from the competition. Since business coaching is about working very closely with your clients, you need to showcase what makes you different. What is your unique value? Why should they choose you over all the other business coaches out there?
The best way to show off your brand is by using content. Content marketing not only attracts new clients but also allows you to give value to them before they even start working with you. This means you get to demonstrate your authority and thought leadership.
If you are a thought leader in your field, people will gravitate towards you. They will be more likely to trust you because they can see that you know what you’re talking about. Provide high quality content consistently on LinkedIn to attract the right people.
While your content is attracting leads, you can be proactive and connect with hundreds of leads yourself. Use Kennected to enjoy smart prospecting on autopilot.
Imagine being able to send personalized messages to everyone in your defined geographic area or town that has a LinkedIn account. That’s the power of Kennected.
Kennected is the safest and most effective way to reach coaching clients on LinkedIn. That’s why more than 10,000 companies trust us with their lead generation. Book a demo today to learn more!