For those who are involved in multilevel marketing or MLM, the challenge is to find leads or people who might be interested in the product, service, or business that they are offering. It can be as simple as reaching out to people you know or creating a website, but lead generation is tricky because there are so many businesses that are doing it.
In order to rise to the top and create a steady stream of leads in this competitive industry, you need to do it right. Luckily, the internet provides so many tools, strategies, and techniques that can make lead generation for multilevel marketing easier.
Nowadays, you can optimize your website, build an email list, provide free content, leverage social media, use LinkedIn, and develop referral programs to generate solid leads that can eventually translate into sales.
How to Get MLM Leads on LinkedIn
The key to proper MLM lead generation is connecting with the right people. This means that the first step towards getting MLM leads online is identifying the target audience and knowing where to find them virtually. For business owners with a younger audience, for example, a lot of millennials are spending their time on Twitter and Instagram. Facebook is used by a much wider range of people. LinkedIn is where professionals go to find connections.
Identify the people who are most likely to want or need what you are offering and connect with them. Whatever strategy you use for MLM lead generation, it will only work if it is focused on the target audience. Consider their needs, desires, and how your product or service can fulfil them.
A lot of MLM companies recommend starting with a “warm market”—this is a list of 100 people that the business owner knows personally. These people are most likely to support products and services being offered because they already know the person offering them. This is not just because they like you, but also because most sales are based on whether or not the consumer trusts the brand they are buying from.
This is why a company’s social networking profile, website, or any other online profile has to have a logo or a headshot of the owner. This makes the brand recognizable at a glance, and it also helps people be a little more open to business. Therefore, the warm market is not a bad place to start as it is already full of leads. However, if the business owner approaches without a good strategy, this technique could backfire and end up annoying friends and family, so it does not entirely fool proof.
Many MLM companies offer your own website or a page on their website. Others allow you to make your own. Create your own website if possible, because this allows you to differentiate yourself from competitors.
How to Recruit for MLMs on LinkedIn
When it comes to lead generation, there is always a system to follow. The first step is reaching out to the target audience and letting them become aware of the brand so that they can take an interest in what is being offered. This can be done manually by sending connection requests and messages to initiate a conversation. It can also be automated using online tools such as Kennected, which helps send personalized messages and follow-ups automatically, so business owners can spend their time focusing on warm leads.
Once the lead expresses interest, you can invite them to sign up for your email list so that they can continue to get updates on things they might be interested in, like a promo, a sale, or a new product. The best way to get someone to sign up for an email list is by offering a freebie like a piece of content, a video, a blog post—anything informative and beneficial.
Writing articles or blog posts and offering them for free in exchange for their email address is a good approach.
Getting leads is a tricky process that can get tedious very quickly. That’s why an online tool that helps automate certain aspects of this process can go a long way. Visit kennected.org to learn more.