How To Grow Your Presence On LinkedIn

Table of Contents

To grow your LinkedIn presence, you must:

  • Promote content you’ve created or curated

  • Find new business opportunities

  • Find suppliers & partners

  • Gain referrals & recommendations

  • Drive traffic to your website

  • Identify & monitor the competition

  • Keep up to date with business news, trends, and opinion

  • Undertake market research

LinkedIn is more than just an online resume. Entrepreneurs especially need it to build their brands. 

LinkedIn can help you build your personal brand and establish yourself as a thought leader.

It’s important to understand how it works, what generates the best response, and how you can use its various tools to your advantage. 

You should avoid blatantly pushing your business, spamming, and obvious hard selling on LinkedIn. You need a marketing strategy that’s specific to the platform.

LinkedIn marketing requires a different approach because the audience is different. 

Sprout Social says companies using LinkedIn generate 277% more leads than those using Facebook alone.

You should use your LinkedIn profile & company page to show off who you are & what kind of work you do. Make the most of your LinkedIn account with these tips.

The following are fantastic places to start when it comes to LinkedIn strategy & growth. 

What's LinkedIn?

LinkedIn is a powerful tool for building brand awareness and relationships with industry experts.

LinkedIn lets businesses market to potential customers and partners by posting engaging content. 

LinkedIn can help business owners grow their email marketing list with professional connections.

This article aims to help business owners use LinkedIn to boost their marketing efforts. 

Making A LinkedIn Company Page

A LinkedIn Company Page is a page for a company, organization, or institution.

Using them, LinkedIn members can discover & connect with companies & find out more about their products, services, career opportunities, and brands.

Visit LinkedIn’s help page to discover how to create a company page.

Identify Your Brand

Create a one- or two-sentence statement that guides your business communication.  

Start filling your sales pipeline today

Define Your End Game For Your LinkedIn Presence

You need a plan before you use any social media platform. Defining your LinkedIn objectives is the first step. When you don’t get results, you’ll think it doesn’t work & waste time.

Think about who you might find on this platform, and what you want them to do.

Find Your Target Audience

LinkedIn’s targeting is unmatched in digital advertising. Businesses can pinpoint the exact industry, company size, & job role [of the people] who typically buy what they sell. 

Request Recommendations

Requesting recommendations is a great way to improve your LinkedIn presence. 

You should get recommendations because they make people look at your profile & realize you’re not just talking the talk—you’re walking the walk too!

It's About Who You Know

LinkedIn isn’t about having a lot of connections; it’s about having the right ones. One business owner blindly accepted every invitation she got. 

Her plan backfired when one of her top clients pointed out she was connected to his primary competitor. Make sure you’re connecting with the right people.

Share Content Through LinkedIn Posts

LinkedIn is a great place to share engaging content.

It could be something from your company page, someone in your network, or your content, such as a short update, a longer article, or maybe a video.

Note that LinkedIn prefers users to upload their content directly to their platform, rather than to post a link to another site.

If you’re posting a video, upload it to LinkedIn rather than YouTube.

Don't Sound Salesy

You’re trying to market yourself, but don’t be too pushy in your LinkedIn posts. Posting directly about your product can feel like an ad & turn people off.

People will check out your website & products if they like what you’re saying. Engage in thought leadership-style conversations.

Take Advantage of Training Courses

LinkedIn users are just a few clicks away from thousands of video courses.

With the acquisition of (now LinkedIn Learning) in 2015, LinkedIn users now have access to thousands of video courses. Take advantage of their content if it’s right for you.

Start filling your sales pipeline today

Consistently Engage With Other LinkedIn Users

Consistency is the most important factor in building awareness and trust with your network.

It would be great if you could log into LinkedIn every day. Even if it’s just once or twice a week, that’s fine.

LinkedIn isn’t as fast-moving as other social media platforms, so you won’t miss much if you don’t log in all the time. 

If your activity is focused, you’ll be able to get straight to what you need to accomplish your goals.

Arrange Content Marketing Based On Analytics

Click the ‘Me’ icon at the top of your LinkedIn homepage to access analytics. Go to ‘Manage’ & click ‘Posts & Activity.’ There’s an analytics icon under each of your recent posts.

In this section, you’ll see real-time information on your posts, which can help you better understand your audience.

Building Your LinkedIn Network

You’ve got to follow up with people you’ve met (add them to LinkedIn), find new people to connect with, or manage your invitations. Always personalize your connection requests. 

Keep people in the loop about how you met or why they should connect with you. Consider what’s in it for them, not just what’s in it for you.

Send a message if you get a connection request without a message.

Tag Influencers & Employees

Tag another user in your LinkedIn post, & they’ll get notified, encouraging engagement. No need to be directly connected to people you tag; you can tag 2nd-degree connections too.

Be sure to only tag people relevant to the post, or it’ll look spammy. 

Leave Thoughtful Comments

Don’t be afraid to leave substantive comments. Not just ‘great video!’. You can strut your stuff in the comments. As you build relationships, you’ll get better. 

Take the time to comment on what others are saying, answer questions, and discover new people to follow.

Don’t be afraid to respectfully disagree with something & suggest a different perspective. Your post will get a lot more engagement if you do this.

Get Rid of The Job Title

There’s a lot of real estate beneath your name on your profile. Rather than your boilerplate label, use this area to be specific but brief.

Differentiate between John Doe, “attorney at law,” & John Doe, “estate planning attorney.”

LinkedIn Live Videos

A whopping 79% of marketers say live video leads to more authentic audience interactions, and 82% of audiences would rather watch a live video from a brand than read a social post.

Live video on LinkedIn also gets more engagement, with 7X more reactions and 24X more comments.

Keep Profile Information Updated

Don’t list jobs you held several years ago that don’t support your current role. It’s distracting & might attract interest in work you don’t do anymore.

In high school, you might have worked part-time selling fried chicken. You can remove the fast food reference from your profile.

Start filling your sales pipeline today

Pay Attention To The LinkedIn Algorithm

The LinkedIn algorithm determines your posts’ reach.

In the same way that SEOs keep up with Google’s search updates, LinkedIn users need to adjust their strategies to what LinkedIn is looking for now.

The LinkedIn algorithm ranks your posts. LinkedIn users must adapt their strategies based on what they think LinkedIn is now looking for, just like search engine optimizers. 

Join LinkedIn Groups

LinkedIn groups are last on the list for using LinkedIn because if you’re short on time, this isn’t a feature for you.

Nonetheless, if you’re getting results from LinkedIn & want to network with peers, you might find LinkedIn groups useful. It takes time & commitment to finding the right ones.

After you join a group, click on ‘Members,’ then filter the list of members further by searching for certain job titles or something else to winnow down the list to your ideal prospects, & invite them to join your group.

How Can A Business Owner Use Cloud Kennect?

Business leaders in every industry struggle with obtaining prospects & leads.

Content creation is becoming more challenging as the public distrusts many sales organizations.

Rather than writing more articles on your brand or provide advice as a content creator, set the tone with a personal touch.

Using LinkedIn’s ability to create connections, Kennected launched the #1 lead generation tool, Cloud Kennect.

This tool allows users to personalize messages on a massive scale, sending thousands of connection requests in months.

The software runs in the background giving you more time to do other tasks. The issue with creating content based on lead generation is that most tools don’t cater to everyone.

Cloud Kennect works for any industry & any business.

Building Relationships With Kennected

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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