How To Build A Lead Generation Website

Table of Contents

There are many steps involved in building a solid lead generation website, but the main things you want to focus on are emphasizing value throughout your landing pages and including relevant content placed strategically within your site.

Throughout this article, we’ll cover:

  • What lead generation is

  • How to generate leads from your site

  • The steps involved in creating a lead generation website

  • Tips and tricks for making your lead generation website as efficient as possible

Read on to learn how to structure your lead generation website in a way that invites people in and gets you more leads.

What is Lead Generation?

Lead generation is the process of creating content geared toward your target audience in hopes of appealing to potential leads and converting them into paying customers.

When it comes to generating leads, there are many methods to employ, but all are rooted in the concept of reaching potential customers through attractive content and messaging.

Getting qualified leads through digital marketing methods is one of the best ways to obtain new clients, so the lead generation process is an important one to master.

Since lead generation is a primarily online endeavor, you want to make sure that your content is friendly for mobile users and that you are properly utilizing search engines and your lead generation website.

Making your content easy to find and accessible are two of the main factors that will enhance your overall lead generation strategy.

Start filling your sales pipeline today

How to Generate Leads From Your Website

The best lead generation websites have multiple landing pages, relevant content throughout, and feature many calls to action for their clients to purchase their product.

These three items may be very important, but it is also important to include the following:

  • Search engine optimization in written content, displaying in a landing page on your lead generation site

  • Social media posts with links to your platforms and accounts

  • Opt in forms for SMS and email marketing

  • Live chat window to chat with potential clients

  • A navigation bar for easy access

  • Contact forms for your employees and for clients

  • Designated home page for lead magnets and to include key elements

  • A lead magnet landing page that lands visitor’s contact information into a single location

Your lead generation sites will perform better if you have multiple methods of generating leads, like the ones listed above.

If you want your website to be a lead generating machine, it is in your best interests to develop each facet of your website to optimize your lead generation efforts.

The Steps For Creating a Lead Generation Website

There are 5 main steps involved in creating a solid lead generation website.

The steps are as follows:

  1. Landing Pages

  2. Content Management System

  3. Catering to your Website Visitors

  4. Emphasizing Value

  5. Converting Leads into Customers

Let’s go into each of these steps in detail to help you build the best lead generating website possible for your business.

Step 1: Landing Pages

The first thing you want to develop for your website is the respective landing pages.

These pages will divide your specific content and areas of information.

To decide on what your landing pages will be called and what they will include, ask yourself what your online leads will be wondering when they find your website.

What information is most important to you, and what information will tell a potential lead the most about your business?

Users scroll through pages frequently, so you want to make sure that your organization both makes sense and has the ability to capture leads through online traffic.

As an example, let’s say that you decide on the following landing pages:

  1. Home Page

  2. Blog

  3. Resources

  4. About

  5. Contact Us

  6. Pricing

With these six clearly labeled options, your quality leads will be able to navigate to each page with ease and increase website traffic.

Start filling your sales pipeline today

Step 2: Content Management System

Once you have each landing page fleshed out, you need to focus on how your website’s content and your potential customers will be organized.

Most companies utilize a lead management service to help with contact details and lead information, and this is generally a suitable option for most users.

There are many free trials available with services like this, and you can make your purchasing decision after exploring your options.

Since most traffic will be occurring from mobile devices, it is a good idea to have a service that specializes in contact management, especially for online businesses.

Make sure that your lead information is organized, either from a service or from someone within your company!

Step 3: Cater to Your Website Visitors

When it comes to building your lead generating website, you need to constantly be catering to your potential customers.

A few reasons for this include:

  • Minimize pain points– make it easy for your customers to navigate your site!

  • Improve your conversion rates– when you are creating and including content on your website that is valuable, you’ll see your conversion rate improve drastically.

  • Increase site speed– visitors spend a lot of time toggling between websites. If your site speed is noticeably slow, they may leave your site in frustration.

  • Have content that is accessible to any mobile device– this is a big one. If a customer cannot view your content, they will very likely leave your site and never return.

Always be thinking about your leads and customers when creating your site!

Step 4: Emphasize Value

Making sure to emphasize value in every place on your website is arguably the most important step in this process.

This goes for all of your digital marketing content as well.

When value is emphasized, customers are drawn into your business and product.

Include social proof and examples of customer success to provide context for your product and demonstrate the value of your service.

Write a blog post about how your service completely changes a business.

Include client testimonials on your home page to serve as lead magnets and also to help with a real life example of how your service came through.

Including all of these items will aid you in your final step of converting leads into customers.

Start filling your sales pipeline today

Step 5: Convert Visitors into Customers

Once you have leads on your website, there are a few ways to convert them from leads into customers.

  • Get their contact information from a landing page

  • Have them sign up for SMS or email through opt in forms

  • Include a call to action that involves the lead to either sign up electronically or enter a sales funnel

  • Have your sales reps call your leads from the information they gave you through website navigation and visitors

The best lead generation websites will feature many calls to action and places for leads to leave their contact information, helping to facilitate the conversion process.

Follow industry trends and implement this into your own lead generation website!

How Kennected Uses Lead Generation Websites

Here at Kennected, lead generation is at the center of what we do.

We work with any company that wants to focus on generating leads, and one of the best ways to start doing this is to build a lead generation website.

Remember to emphasize value and cater to your leads throughout your website, and you’ll be well on your way towards creating a website that generates leads.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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