Generating leads has always been a challenging task. But because of social media, leads are now more accessible than ever. You can use popular social media platforms like Facebook, Twitter, Instagram, Snapchat, and YouTube to find leads, increase brand awareness, and boost your engagement.
While using these staple social networking channels, businesses should also keep an eye out for new trends and emerging platforms. Capitalizing on the next big thing can give your agency a significant advantage, especially if you are one of the first to adopt it.
For example, there’s one particular social app that is taking the online world by storm: TikTok.
While some may instantly dismiss it as just a platform full of silly videos and memes, you should keep an open mind and see it for its potential. There’s no denying that TikTok is big right now—and it’s only getting bigger.
The pandemic and the resulting quarantine brought a lot of bored teenagers to TikTok, leading to a surge of new users. Now the social video app is showing a lot of staying power, and it doesn’t look like it’s going anywhere any time soon.
Marketers are already trying to figure out how to make use of this odd new platform to get their message across. So if you are trying to grow your insurance agency—even if it doesn’t end up being a good fit for you—you need to consider TikTok as a potential source of leads.
How to Leverage TikTok to Bring in Exclusive Insurance Leads for Your Agency
TikTok now has over 500 million monthly active users, and it is also the third most downloaded app in the world. Many different brands are making use of TikTok now, including Chipotle and the NBA. It’s definitely worth considering if your goal is to generate leads.
But first you need to keep in mind that it is most popular among the Gen Z and millennial demographics. Finding an insurance lead here can be tricky, but it’s possible. TikTok also has plenty of users who are young professionals—and they can be your target audience for your insurance agency.
If you think TikTok content is limited to dances and skits, it’s actually more diverse than that. There are a lot of TikTok influencers who use the platform for educational purposes. They use TikTok to discuss topics like history, math, etc. You can use it to educate a younger audience about insurance.
Some of them educate while dancing, but that’s just one of the many ways you can entertain and engage with your audience. Explore the app for yourself and see the different types of content that go viral here. This way, you can get a feel for how you can make your content interesting for your followers.
TikTok is still growing at a rapid rate. If you start now, you can build a solid following and gain an edge over your competitors.
TikTok is perfect for brand building because it’s all about fun and authenticity. If you can loosen up and show sincerity, you can establish trust more effectively. TikTok is also a place for visual storytelling, which heavily rewards creativity.
After setting up your TikTok profile, don’t forget to add a link in your bio. This could lead to your website or another social profile. Use it to drive traffic to your own domain or landing page. Once you’ve built up a following, you can attract more leads for your insurance agency.
What are Exclusive Leads and why are they Valuable?
Paid insurance lead services have plenty of pros and cons, but they are also worth considering. If you use these paid methods, you can supplement your organic lead generation strategies effectively.
Exclusive leads are harder to find and they also tend to cost more. These often come from smaller lead companies that don’t have the volume to sell shared leads. Because they are exclusive, you don’t have to worry about the competition factor.
Exclusive leads may cost from $20 to $50 per lead. They are valuable because you don’t have to compete with multiple agencies to try and convert them. The same way you can enjoy exclusive leads by using organic methods, paying for leads can be a worthwhile investment.
Shared Leads: What are they and How Much Do they Cost?
Most of the paid insurance leads you will find are shared leads. This simply means that they are sold to more than one agent. They are cheaper, but the competition factor means it can be difficult to secure the lead.
Larger services may offer any given lead to up to 8 agents depending on the lead type. The competition is much higher, but these leads are also more affordable: they cost around $10 to $18 per lead.
Shared leads are most valuable for agents who are from a well-known agency. Because the leads are already familiar with the brand, they may choose them over other insurance agencies.
How much does it Cost to Generate Leads on TikTok?
Both paid and organic lead generation strategies can benefit your insurance agency. The key is to remain open minded about your options. Don’t be afraid to use the tools that are available to you.
TikTok is absolutely free, and that’s great for agents who want to go the organic route. Building a following will take some time and a lot of effort. You will have to learn how to make great TikTok content first. But it’s definitely worth the trouble.
Set up your TikTok account today and start creating your own content!