There’s no doubt that video marketing is a very powerful way of promoting your business. You can use video content to increase your brand’s visibility and promote your products and services. But simply creating a high quality video isn’t enough. You also need to know how to promote it properly.
The goal is to get as many views on your video as possible so you can get the most out of your investment. During video production, you’ve already invested plenty of money, time, and energy. Now it’s time to reap the rewards of your hard work.
Successful videos get tons of engagement: views, likes, and comments. Those are the videos that convert people into paying customers.
If you want to distribute your content yourself, first you need to figure out where to host your video. Today we’re going to talk about how to promote your business video properly.
How to Get Growth on Business Video
People love watching videos. It’s not just the movement and the sound that naturally catches a person’s attention. It’s also the fact that videos can contain a ton of information within a short period of time. They also present this information in a more entertaining way.
That’s why videos are perfect for educating your viewers. You can inform them about complicated topics related to your industry while also giving them an idea of what your brand is all about.
There’s a lot of optimization that you can do to maximize your video’s reach and engagement. You can create an interesting thumbnail. You can write a detailed description. You can even use relevant keywords so that your video will show up in front of people who are looking up those search terms.
But one important element when it comes to content distribution is choosing the right platform to publish your content on. Sure, you can share your video everywhere, but understanding where to focus your energy can help you make the biggest impact.
Add Your Video to These Platforms
Part of choosing a platform for your video content is knowing who your target audience is and where they are hanging out online. That’s the best way to reach them. As a marketer or entrepreneur, you probably have an idea of who your target audience is. Chances are, you’ve been targeting them with all kinds of content.
With video content, reaching your target audience is critical because they can increase your engagement and drive even more traffic to your video. They can even help it go viral. But you need to publish it in the right channel.
Your promotion strategy is just as important as the quality of your content. So here are some of the best platforms to share your videos.
There’s no doubt that YouTube is the number one video sharing platform online. In fact, it’s even more popular than TV now. Online videos in general have overtaken TV when it comes to viewership and that’s because viewers don’t need to stick to a strict TV schedule just to watch their favorite shows. This, combined with streaming platforms, enable viewers to watch whatever they want, whenever they want.
It’s safe to say that the golden age of TV is long gone—it has evolved into something else, and YouTube is leading the charge. This video sharing giant is the first thing that comes to mind when people think about online video content.
There are over 2 billion logged-in visitors on YouTube each month. If you are trying to grow your brand, you need to tap into this large pool of people. It’s basically a search engine in its own right, and people can find your videos if they enter the right search terms. Having your video content on YouTube is definitely a good idea, even if you are publishing your videos in other platforms.
Vimeo has over 130 million users each month. And while that is nowhere near the number of users that YouTube has, 130 million is not something to underestimate. Vimeo is a fast-growing platform with serious traffic. Any video marketer will want to consider this video sharing platform.
Vimeo is the best place (other than YouTube) to share professional-looking videos. There are three account types in Vimeo: Free, Plus, and PRO. The Plus account costs $59.95 per year while the PRO account costs $199 annually. The premium versions of Vimeo give you access to more features and bigger space for your content.
Vimeo’s paid packages also provide several levels of technical support, which could come in handy if you don’t have much video expertise. This is one aspect where Vimeo overshadows YouTube. YouTube does not provide a lot of technical support for customers.
Facebook is interesting because it is not exclusively a video sharing platform. It welcomes all kinds of content from its users. But that’s one of the reasons why you should look into this social networking site. A lot of people use Facebook. It has nearly 3 billion users around the world. It also has more than 500 million active users. This type of popularity cannot be ignored because your target audience is spending some time here for sure.
Because Facebook welcomes all kinds of content, videos can stand out from the crowd. In between pictures and text-based posts, videos can attract people’s attention more effectively. Although YouTube is undeniably big, videos can easily get lost in the sea of content.
Studies show that marketers have begun to upload more videos on Facebook ever since the implementation of the auto-play feature. In 2014, one study found that Facebook drives four times more traffic than websites like Twitter, Tumblr, Pinterest, Reddit, and StumbleUpon. On top of all that, Facebook users also love to share videos with their friends. If you want to make a huge impact with your videos, this is where you should publish it.
Instagram is known as a photo-sharing platform. Although it started as a social networking platform that revolves around aesthetically-pleasing pictures, marketers have also adopted Instagram and learned how to use it to their advantage.
It’s easy to promote your brand here. It supports different kinds of aesthetics, which means your brand and personality can really shine through.
Instagram isn’t just for pictures anymore. It has evolved into a great platform for sharing video content. Instagram has over 1 billion active accounts, and half of them are active on a daily basis. Consumers are spending more and more time here, so don’t overlook it if you think your target audience is on Instagram.
Consumers love video on Instagram. One survey has shown that out of all social networking platforms, Instagram was the one that saw the largest number of conversions because of video content.
If you’re wondering why you should use DailyMotion to promote your business video, it has over 300 million users around the world. They watch over 3.5 billion videos on DailyMotion every month. You can’t deny that it is impactful. It’s definitely not on the same level as YouTube, but with less competition, your video can thrive.
In terms of unique site visits, DailyMotion has 112 million visits per month. DailyMotion is free, but keep in mind that users can only upload 96 videos per day. It also caps at a total of 2 hours of video per day. Another thing to remember is that DailyMotion videos cannot be longer than 60 minutes. Videos can be set to Public, Private, or Password Protected. Of course for business videos, you will likely have them set to Public.
These are some of the best platforms for growing your business through video marketing. You can also use other social networking platforms. But focus on the ones that are really converting your leads into customers.