More consumers are relying on the internet to find what they need. That’s because search engines, especially Google, have become the most effective avenue for people who are looking for certain products and services.
These days, consumers are likely to research brands before deciding on a purchase. But for those who don’t have a particular preference, they may just use search engines to type in a keyword and find countless results for the exact thing that they need. These are the people marketers want to reach.
As a marketer or business owner, you want your brand or product to rank higher in search results so that more people would be exposed to it. Let’s face it: people don’t often scroll past the first page of Google. The higher your ranking, the more exposure and traffic you will get, and the more leads you can convert.
The fact that a lot of people have mobile phones means that search engines are more accessible than ever. It takes just a few seconds to open your Google app and look for what you need at the moment. You can research nearby establishments, service providers, etc. It’s all in the palm of your hands.
This is all significant to the modern day marketer because now is the right time to capitalize on Google’s popularity. As someone who is selling products and services, you want to be the one showing up on search results when people look for the kind of product you are offering.
What is Google My Business?
Google describes it as follows: “Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile and see how customers are interacting with your business on Google.”
Simply put, this tool lets you create a listing for your business on Google. This way, when a consumer researches your business on Google, they will have all the information they need. They will know how to visit you, how to contact you, how to make a purchase, etc.
Google My Business makes all of this information accessible so that all the consumer has to do is decide whether or not to make the purchase. This tool also makes it so that your business can appear when people search for terms related to your business.
Google My Business lets you manage your company’s appearance on Google. It gives you control over what consumers see when they look you up on one of the world’s biggest search engines. That’s a huge advantage that you shouldn’t miss out on.
With GMB, you can easily interact with customers, read reviews, provide information about your business, promote events, and add photos of your business. No matter how you look at it, Google My Business is a valuable resource—and you need to start using it today.
How to Use Google My Business
Using Google My Business is easy. You can either use the Google My Business mobile app or just a regular internet browser.
The app is limited, however, because it doesn’t let you remove your GMB listing or transfer its ownership to another user. You will have to use the browser version for that. But the app does let you view your followers—which is not accessible outside of the mobile app.
To use Google My Business, log in to the Google account that you want to use to manage your GMB profile.
Go to https://www.google.com/business/ and once you’re there, just click on “Manage Now”.
From there, you can create your GMB profile. If you already have a Business Profile, you can just find and claim it. Next, you have to verify your business and Google My Business profile. This helps Google determine who the rightful owner of the Business Profile is.
After verifying your business, you can update your Google My Business profile with your information such as your name, address and phone number. People can start leaving reviews and you can use this to engage with them and find more clients.
Google My Business lets you optimize your profile in various ways. You can add photos so that people checking online can see what your business looks like. You can add posts to help with your SEO efforts.
Make it a habit to update your profile with new information whenever necessary. Adding updates like news and event announcements can make it easier for new people to find your business.
Your Google My Business listings will appear in Google search results as well as in Google Maps. People sometimes use Google Maps to look for nearby restaurants or other establishments. If you optimize your GMB profile, you can increase your chances of connecting with these people.
Internet users who are looking for nearby services are some of the most valuable leads out there. These are people who are in need of your product or service—you have a great chance of converting them if they can find you online.
How Much Does Google My Business Cost?
Google My Business is absolutely free. That’s another reason why you need to start using it. All you need to invest is some time and a little bit of effort to set up and optimize your profile. The benefits of doing so are immense and you should not miss out on them.
In fact, Google My Business has become an essential platform for all companies: startups and established franchises alike can greatly benefit from this tool, especially because it’s free. You have nothing to lose and a lot to gain.
Google My Business does not come in tiers, unlike most other services. You have access to the exact same tools as your competitor, and that’s where optimizing your profile comes in handy. Because everyone uses Google My Business, you will have a tough time standing out. But since consumers are the ones searching for you anyway, this is not a big problem.
Partnering with a digital marketing agency that can help optimize your Google My Business profile can increase your reach significantly. You should also look into SEO or search engine optimization to maximize your search result rankings.
Because of its zero costs, Google My Business is one of the most accessible and effective tools for businesses. If you sign up today, you can start enjoying the benefits because there’s no waiting period or setup time.
Keep in mind that because Google My Business is free, anyone who claims that your GMB listing is expiring and requires payment may be trying to scam you. If there are any changes to Google My Business, you can expect to hear it from Google itself.
What are the Benefits of Google My Business?
Google My Business helps you attract people who are already showing interest in the product or service you are offering. It makes it easier for you to engage and convert them into paying customers.
The main purpose of Google My Business is to give you a presence on Google search results and on Google Maps—two platforms that are popular among internet users. Google processes over 3.5 billion searches per day. To say that it has great reach is a massive understatement.
Not only does it give you presence, Google My Business also gives you the freedom to present your business exactly the way you want to.
Google My Business also gives you access to Insights: valuable data that helps you optimize your customer engagement. With this information, you can aim for better results.
This free tool is one of the best ways to generate leads online. That’s because more people are adding the phrase “near me” to their searches. In fact, searches with this phrase have increased by more than 500 percent in recent years.
Google My Business essentially lets you connect with leads that are closest to you, giving you a constant source of business. If you are not appearing in their search results, then they will take their business elsewhere.
Local searches have a very high conversion rate of 80 percent. These are the leads you want to connect with, and it is the type of lead you can find through Google My Business.
To get the best results, however, you still need to optimize your profile and keep it updated. You need to make it as attractive to your prospects as possible. Even if they do find you on Google, if they’re not satisfied with what they see, they might look for another business to help them.
And that’s another benefit of Google My Business. People can tell you exactly what they think about your business after they’ve experienced your services firsthand. Customers can leave reviews and post their thoughts online, whether they are positive or negative.
Positive reviews are great for social proof, and may attract further business. Negative reviews can show you areas that you can improve on. Plus, you can engage with people who leave reviews and thank them for taking the time to leave their thoughts. Responding to reviews is usually a good way to show that you care about your customer base and that you’re willing to improve upon existing services.
Being on Google My Business also helps you rank higher in search results. Because many people are using Google, your business might get lost in the sea of search results. Search engine optimization involves using relevant keywords so that your content, your website, and your profile will show up higher in search results.
By making your company more visible on Google, you are giving more people the chance to see what you have to offer.
Remember that you will be competing against companies and brands in your industry. But Google also likes to streamline its search results by delivering only the most relevant results. For instance, if you are serving Mexican food, your restaurant will not appear when people are looking for Italian food.
You want to include keywords like “Mexican food” in your profile and your content so that Google knows where to place you. With the help of Google My Business, when people look for restaurants that offer Mexican food, your business will show up as one of the results.
You can use the Insights feature from Google My Business to see what queries people are using to find your company online. You can then take advantage of these queries to optimize your keyword usage. The GMB dashboard even shows you valuable insights like your audience and local search performance.
There’s an analytics tab that shows you whether customers found you on Google search or Google Maps. They even have a breakdown of the actions taken on your listing. It shows which photos are getting the most attention.
Use these to further optimize your Google My Business listing. Find out what works and how you can improve your profile. Used properly, Google My Business can be one of your greatest assets online. Treat it like a long term way of generating leads. People from faraway places won’t always travel long distances to find your business, but you can attract more customers nearby and convert them into loyal customers.
The benefits of this free tool are too big to ignore. Get started on Google My Business today!