Every entrepreneur knows that branding is essential. If you want to make sure your business thrives in the long run, you need to develop a solid brand for your business.
Your business brand will create a good first impression—which is important because you want to impress your prospects and leads from the jump. If you are trying to sell a product or service, you need to build up a solid reputation for your company.
Branding will also differentiate you from the rest of the competition. It allows you to highlight your strengths and all the unique traits that make your business special. It also creates a strong emotional connection with your audience, which creates loyal customers.
Your business brand reflects your identity, your message, and your value.
But the question is, should entrepreneurs maintain a brand outside of their company? Today we will be looking at personal branding and how it can impact your business.
Should Business Owners & Founders Have a Personal Brand Outside of the Company?
Your personal brand is just as important as your business brand. In fact, if you really want your business brand to be memorable, it should be consistent with your personal brand. Having this consistency only makes you more credible, more authentic, and more relatable.
A lot of founders hide behind their company. But in today’s landscape, people want to see the person behind the brand. Take a look at all the successful brands with CEOs and founders who are just as prominent as their companies.
Although a lot of celebrities are becoming successful entrepreneurs thanks to their fans, you don’t necessarily have to be a celebrity to make personal branding work for you.
Consumers are responding more to entrepreneurs who share their personal lives on social media. You will see these businesses thriving under the spotlight. As long as people understand who you are and what you bring to the table, you can get more leads, increase brand awareness, and boost your revenue.
As always, trust plays an important role in all this. Putting a face on your brand makes it more trustworthy—similar to how people are more likely to trust social media profiles that have a profile picture on it.
Another reason you need to pursue your personal brand is because it can help you stand out from the competition. With so many businesses running ad campaigns, it’s very difficult to attract the attention of your target audience. That is unless you can distinguish yourself from your competitors.
Developing your personal brand makes you more credible, and it gives your prospects a reason to pay attention.
Since one of the main goals of marketing is to establish yourself as a thought leader in your industry, this is one of the simplest ways to do that. Being a prominent figure in your own business gives the whole company more credibility.
You can even land meetings with top investors more easily if they recognize your name or personal brand. The more followers you have, the more prominent your business becomes.
How to Build Your Personal Brand
If you’re only getting started on building your personal brand, you need to remember that the key is authenticity and consistency. Even if you build up a perfect image online, if it doesn’t feel natural to you, it won’t pay off. People can more or less tell if someone is not being genuine online—and that can hurt your brand.
So develop a brand that feels natural to you, and just try to put your best foot forward. A personal brand revolves around your values, personality, interests, and lifestyle. However you decide to present yourself, try to be consistent at all times so that your brand is easier to recognize.
Highlight the qualities that make you special: your vision, your skills, your expertise, etc. Take all those existing assets and find a way to showcase them.
You can practice by using your social media platforms: Facebook, Twitter, YouTube, Instagram, LinkedIn, etc. Choose a platform and start posting content. You can make videos; write articles, post photos, etc. This is a good way to get comfortable with your personal brand and start connecting with your target audience online.
Increasing your visibility and online presence will work wonders for your business. You will become an approachable and trustworthy figure in your industry. You’ll get more inquiries and you’ll have more leads coming your way.
If you want to reach more people online, use Kennected. Kennected is a LinkedIn automation tool that puts your LinkedIn outreach on autopilot. Imagine being able to send personalized messages to thousands of people in your area that has a LinkedIn account. That’s the power of Kennected.
Once you connect with someone on LinkedIn, Kennected will bring you their email address, phone number, company website, and other info right in your Kennected dashboard. You can also send personalized messages and follow-ups so you don’t come across as spam.
When they respond, you can jump right in and start having a real conversation with them.
It’s about being everywhere your ideal potential customers are. Kennected can help you grow your business. Use Kennected to get a steady stream of leads, connections, and meetings on autopilot. Book a demo with Kennected today to learn more!