Videos are effective when it comes to grabbing people’s attention. So naturally, they are the perfect tool for marketing. Businesses and brands have been trying to make the most out of video content for a while now, and their efforts have mostly succeeded. In fact, videos are so immensely popular that they have completely taken over the online landscape.
Most people are spending time on social media, and most people love watching videos. This is the perfect way to reach them online if you know where your target audience is hanging out. To say that people love videos is an understatement. People spend more of their time online watching video content than looking at pictures and reading text-based content.
Videos are very popular because they are interesting and they contain a lot of valuable information within an easy to digest format. This means viewers can learn more within a short period of time. Plus, videos can be funny, exciting, or entertaining. People get enjoyment out of watching them.
The demand for videos is only increasing and you need to find a way to leverage that as soon as possible. If you’re still not using video marketing, you’re missing out on a fantastic source of leads. And chances are you’re getting left behind by your competition.
So how do you make video content work for you? Today we’re talking about the best ways to use video marketing.
How to Use Video Marketing to Drive Sales
When people pay attention to your content, you drive more traffic to your website, draw more attention to your brand, and gain the interest of more prospects. That is how you get more customers through video marketing. You need to develop content that catches their eye.
This is not an easy thing to do. There’s a sea of content out there, and thousands of new videos are being published every second. It’s hard to stand out from the crowd. If your video is boring or uninteresting, viewers won’t hesitate to click away.
These days, people have very short attention spans. So even though video marketing is an extremely effective tool, it’s not that easy to get the value you want out of it. You’re gonna have to take content creation and video production seriously.
That said, if you find a way to produce high quality videos, the rewards of video marketing are amazing. There are plenty of different video types to choose from. You can post vlogs, explainer videos, tutorials, product videos, brand videos, commercials, how-to videos, testimonials, podcasts, and webinars.
Vlogs are cost-effective because they are not hard to produce and yet they can rack up a lot of views. Viewers enjoy the authenticity of a brand that posts vlogs. They are more forgiving when a vlog doesn’t have a high production value.
Live streaming is also becoming more and more popular. It appeals to a lot of people because watching a live video feels like attending an event.
Adding videos to your website means that consumers are going to spend more time there, which is great for your SEO. When people spend time on your website, it is a signal for Google and other search engines that your site is high quality. This will help you rank higher in search results, which will then drive even more traffic to your site whenever someone looks you up.
In order to benefit from a video marketing campaign, your videos need to be valuable. They have to be informative, entertaining, or both. Your main goal should be to provide valuable content to your audience.
To keep up with the ever-decreasing attention spans, video marketing experts say that brands should put the best 8 seconds of content at the beginning of the video. This will serve as a hook that will keep them invested and convince them to watch the rest of your content. These first few seconds should give them an idea of what that video is all about and what they are going to learn from it.
How to Use Video Marketing to Reach Potential Clients
Creating high quality content is essential. But knowing how to optimize your content and publish them on the right platforms is just as important.
When writing your title, descriptions, and tags, don’t forget to include keywords that are relevant to your content and industry. This will ensure that the people who are interested in your content will actually be able to find them online. When they search for those keywords, your video is going to pop up along with other results. Don’t underestimate the power of SEO when it comes to video marketing.
Aside from optimizing your content with the proper keywords, you should also figure out where to share your video. Of course you can share it everywhere, but focusing on the platform that can give you the best results is not a bad idea. Figure out where your target audience is spending the most time and publish your video content there. This is important because you want to build a significant following in the social media platform used by your customers.
If your audience is not on a particular platform, then there’s no need to waste your time promoting your content there. The biggest social media platforms right now are Facebook, Instagram, Twitter, LinkedIn, and now TikTok.
It goes without saying that your videos also need to be on YouTube—it is the biggest video sharing platform online and also the second biggest search engine next to Google. You definitely want to make an impact on YouTube on top of your preferred social media platform.
Posting your video content on social media lets you reach a massive audience that you may not be able to reach otherwise. You can give your sales a significant boost while also introducing your brand to more people. The benefits of video marketing on social media are undeniable.
If you want to stand out, you need to get creative. You can jump on current trends and then put your own creative spin on it to emphasize your brand.
Aside from social media, you can also use videos to supercharge your email marketing campaign. Emails with videos get more engagement: they have a higher open rate and a higher chance of receiving a reply. Videos are eye-catching and can make your email stand out—especially since not many marketers are doing it.
How to Use Videos to Build Credibility
Videos are eye-catching and informative. That combination makes it perfect for educating your audience. A lot of brands use video marketing for that purpose. You can cover a lot of complicated topics and discuss them with your audience. You can break these topics down and present them in a way that’s easy to understand.
When you provide value to your community by providing helpful information, you get to establish yourself as a credible source. This allows you to demonstrate thought leadership. Being a leader in your industry makes you more trustworthy in the eyes of consumers. This makes it easier to convince them to convert into paying customers.
That’s why video marketing works best when you spend less time selling your products and more time giving value to your community. Yes, you can have promotional videos in between, but your focus should be on building credibility for your brand.
When making videos, don’t forget to tell your brand story. Keep it authentic: people gravitate towards brands that are sharing their real story. Know your brand’s message and deliver it every time.
Part of what makes video so appealing is that you can express yourself in many different ways. Viewers can see your facial expressions, hear your voice, and see all those subtleties that make you human. That’s part of the appeal. People want to know that they are buying from an actual person and not just a company. Your brand’s message will resonate with your audience if you keep it authentic.
Another way to boost your credibility is to interview your employees and share behind the scenes moments. Sharing a little bit of your company culture will make people trust you more. They will know what’s going on behind the curtains and therefore will be more at ease with your brand.
Testimonials coming from satisfied customers are great for boosting your credibility. While some people may hesitate to trust a business, they do love hearing from other people. That’s why word of mouth marketing is so effective. People trust their fellow consumers more than brands. For this reason, testimonials are very powerful.
Best Ways to Engage & Communicate with Your Customers: Videos!
Even if you don’t have the most experience when it comes to video production, editing, and marketing, you should dip your toes in anyway and launch your own campaign. It’s time to put the spotlight on your brand, your message, and your products and services.
Videos spread awareness, give value to your community, and build your credibility. They can grab people’s attention—and if you make interesting videos, you can maintain their attention until the end of the video where you give your call to action.
Tell a story and don’t be afraid to get a little creative with it. The more you practice, the more you will learn how to use videos to your advantage. Get started today!