Breaking patterns on LinkedIn is an overlooked factor when people don’t find the success they expect on various platforms; sure you post some content on your page, and yes you sent that new connection a positive and professional message- but so did everyone else.
If I had a dollar for every generic connection message, or generic “thank you for connecting” message I got on LinkedIn, I wouldn’t be here writing LinkedIn tips for you because I’d be rich.
One of the best ways I’ve found to break the expectations of the masses on LinkedIn is by utilizing a personalized video service like “Loom” or “Bombbomb” to introduce yourself. Both of these platforms allow you to record a quick video, and depending on the purpose of a particular video mine range anywhere from 30 seconds, to 3 minutes, and send as a simple link with a thumbnail right in the LinkedIn chatbox. I like to film a quick video introducing myself to my new connections instead of sending them a generic thank you, and have found an overwhelming number of benefits to this.
Both Loom and Bombbomb notify you when someone has seen your video for the first time, which is a particularly useful bit of information in keeping on top of your new connections.
People are significantly more likely to engage with you once they’ve connected, and seen a video of you introducing yourself, as opposed to simply receiving a “Thanks for connecting, would love the opportunity to get to know each other more in the future!”
If I send a personalized video to John Doe, mentioning his name, or having his LinkedIn profile up, he will be more interested, and feel more comfortable with me and more obligated to respond- strengthening your relationship and building trust/rapport before you even meet (or e-meet.)
I have two different styles of personalized video content I tend to utilize, the first being that quick introduction, and the second being a slightly longer, personalized demonstration of the value I have to offer someone.
Both videos serve their purpose, and serve it well;
-After sending my introductory video, I receive a massively increased number of responses.
-After sending my quick demo video, I find a large number of bookings directly on my calendar.
Here’s a video made by one of our top sales specialists showing you how to implement video in your outreach:
Which One Is Best For Your Prospecting Efforts?
In all honesty, both platforms are really great and offer a lot of benefits. We use Loom because it’s super easy to use.
REMEMBER: One of the most important components of your video is an obvious call to action, or an easy way to schedule a time to talk with you.
Want To Scale Your Outreach On LinkedIn? Utilize one of these amazing video tech stacks, coupled with Kennected and watch your revenue grow.