We all know that video is the future of marketing. In fact, that’s quickly becoming the case, as more and more companies are adopting this medium and integrating it into their own strategy. If you’re still not using videos, you’re getting left behind by the competition.
Engaging with your audience is very important especially if your goal is to convert them into paying customers. Video marketing can also help you attract a bigger audience and introduce your brand to more people.
So whether you have a fancy camera or you need to tape your smartphone to a stick, you need to start creating your own video content. Even if you’re not an expert video creator, you can make high quality videos using the right tools.
Today we’re going to talk about the best video editing software for creating sales videos. You can use these platforms no matter what type of video you want to make: from vlogs to brand videos, these software tools are designed to help even new editors bring their vision to life.
Don’t worry if you don’t know how to edit videos or have a video studio. We’ve chosen the most effective video editing software that are easy to use. You can churn out professional videos regardless of experience—as long as you’re using the right editing software.
So let’s jump right in.
The Top Easy to Use Video Editing Websites & Apps
When you want to make a strong online impression, nothing works better than videos. They are entertaining and informative. This is a killer combination, considering that a lot of people have short attention spans. Not to mention that we’re living in a fast-paced world—everyone wants to get their info quickly, and in a format that’s easy to digest. That’s why videos have become so popular.
This rise in video demand has been met with the ever-increasing availability of devices made for video production: high resolution cameras, GoPros, audio equipment, and yes, that includes video editing software.
A few years ago, video editors were limited by the fact that they were so complicated that only professionals were able to put them to work. If you didn’t have the skills, you couldn’t operate the software. You had to put in hours and hours of research and practice just to familiarize yourself with each tool.
But that’s no longer the case. Everyone is making videos now. And so video editors had to evolve into accessible tools that anyone could use: both professional and non-professional editors. So while there is no short supply of advanced video editing software for the pros, there are also tons of software choices for those who don’t have the same experience.
And the best thing about these new video editing software is that you can still produce high quality videos even if you’re less experienced. They are easy to pick up, easy to learn, and easy to get creative with. This means you are free to do whatever you want to create videos that engage with your target audience.
If there’s something you don’t understand, it’s easy to watch quick tutorials to see how certain tools are applied. But that’s about all the training you need to do. That’s what makes a video editing software great: ease of use and accessibility.
Great video editing software need to keep up with newer formats like HEVC, HDR, and even VR. It should also work with 4k video, because common devices are now able to produce 4k content—and sometimes even higher resolutions.
Your goal should be to pick a video editing software that will help you tell your story. You should be able to edit, modify, and manipulate your video files to create the content that you need for your brand to shine. The tools we’ve listed below are some of our recommendations. They’re all easy to use, but take the time to choose the one that works best for you.
The software needs to be intuitive and affordable. It needs to fit your budget while also giving you the features you need. A complicated software could have a steep learning curve that will only slow down your video production. But at the same time, you don’t want to sacrifice functionality for the sake of simplicity. Striking a perfect balance between the two is crucial.
It’s also great if the software comes with handy tutorials online and other learning materials that can help you master the tool.
Choosing the right software may feel overwhelming, but we’re here to help you make the right choice.
This award-winning video editing software from CyberLink is packed with features—and it’s available on Windows and Mac. This tool is notable because it’s very consumer-friendly and also compatible with a wide range of technologies and formats. In fact, it was TechRadar’s Best Video Editing Software of 2020.
While we couldn’t say this is an editor for beginners, it is still worth looking at because the user interface is highly intuitive. For a lot of content creators, this is a godsend. It’s packed with features, but it wouldn’t overwhelm you.
With PowerDirector, you can quickly jump in and get to editing. No experience required. If you’re still worried about video production, it offers a ton of learning materials and tutorials. The CyberLink Learning Center is perfect if you’re feeling a little lost.
PowerDirector has a storyboard feature that is great for first-time editors. It offers a simplified editing mode with a “drag and drop” functionality. It’s easy to add audio clips, effects, and transitions.
You can even create a split screen with PowerDirector’s Video Collage Designer. You can tell that this tool was made for simplicity. After you’re done editing, you can share it directly to your social media.
CyberLink PowerDirector Video: https://www.youtube.com/watch?v=ddxjuM3_f6U
Apple’s iMovie is a free video editing software—but it’s only available to iOS and macOS users. If you do have a compatible device, this is a highly recommended editing tool that offers a wide range of basic editing and sharing options. If you are completely new to the art of video editing, this is the software for you.
It offers a ton of templates, animated titles, and transitions for making quick but professional projects. You can add that extra flare without exerting that much effort. If you need to put something together at a moment’s notice, this is a great choice.
If you only need simple cuts and fades for a short video for your social media, this is definitely the tool for you. That’s why it’s very popular among general consumers.
You can cut audio and video clips, crop your videos, and even reduce background noise. It also has a chroma-key tool, which is also known as the green screen feature.
Just keep in mind that this isn’t the most advanced video editing software out there. We would still recommend upgrading to a better software down the line, especially as you get comfortable with video editing. You’ll find yourself looking for more creative options.
But if all you need is an entry-level product that will get the job done, this is a good video editor.
iMovie Video: https://www.youtube.com/watch?v=ljAWrpmEFoU
Adobe Premiere Elements
This software is a cross-platform video editor for PC and Mac users—and is recommended for beginners.
Adobe Premiere comes in three different modes: Quick, Guided, and Expert. It also has a separate app called Organizer that helps you select the clips you want to edit, on top of automatically tagging your video files using facial recognition.
Even with its Expert mode, this software is not designed for professional results. It is primarily designed for basic videos, but with that said, it works really well for that purpose. It is ideal for simple sales videos, but if you’re planning to move into advanced video editing, you may have to switch to another tool in the future.
Adobe Premiere Elements allows you to render your project any time so you can watch your video progress smoothly. You can use this to watch the full resolution result while still editing.
This software offers features like noise reduction, video stabilization, and guided edit tools for beginners. It has a simple and intuitive interface, and it offers support across several platforms. It’s the perfect tool for new video editors.
Adobe Premiere Elements Video: https://www.youtube.com/watch?v=_4xFwiUAaMY
Movavi Video Editor
This one is a paid app for Mac or Windows, but it’s a great investment for beginners. This app is simple, but limited in its media importing. You can’t import media from an AVCHD camcorder, but you can import from your computer’s internal storage or external drives. The software can even record directly from your built-in camera.
The editing process is straightforward. You can trim the in and out points of clips by dragging the edges. It also has a Tools section that lets you use fading and panning effects. If you want to make more accurate edits, you can navigate each frame individually.
Movavi also comes with a library of titles, music, intros, videos, and effects that help you bring extra personality to your videos. Of course, the drag and drop functionality is also very appealing for a lot of editors.
The lifetime license for Movavi Video Editor costs $39.95 for 1 PC. The Movavi Editor Plus costs $59.95 but comes with more features like animations, timeline markers, and fast processing of 4k videos.
Movavi Video Editor Video: https://www.youtube.com/watch?v=ArOXTLWRivw
Lumen5 is a video editing software that doesn’t demand a lot of technical ability. If you’re an entrepreneur who wants to make fun and flashy videos for your brand, this tool will let you do just that in the blink of an eye.
Lumen5 is marketed as a software that can turn blog posts into social promos. And if that’s your goal, then Lumen5 is a no brainer. The blog-to-video feature is very interesting and you can definitely use this to repurpose your existing content. This will help you save a lot of time.
All you have to do is drag and drop some screen grabs, video clips, and GIFs; add some music, and your blog will be transformed into an appealing video that’s perfect for social media.
The free version lets you create as many 480p videos as you want. But if you upgrade to the paid version, which costs $50 per month, you can upgrade that to 1080p HD.
Lumen5 Video: https://www.youtube.com/watch?v=m1T1qTM2_dQ
Filmora is about the most versatile and intuitive tool out there for beginners. It is simple and easy to use, but it has a wide array of features that really help you feel creative and professional.
While it’s still not the professional video editing software that advanced users will go for, it certainly works great for any type of video content you want to create. Whether you want to vlog, or create a tutorial, or create a testimonial, Filmora’s features will help you bring your vision to life.
This software from Wondershare offers simple and high-quality video editing. There are titles, effects, elements to spice up your content. The timeline has a drag and drop functionality that makes it easy to arrange and rearrange your clips and audio. You can also look at each frame one by one so you can make the smallest edits.
Just like Adobe Premiere, you can render your timeline to view your project as you edit it, so you can enjoy a smooth playback. It even has filters, overlays, transitions, and a selection of royalty-free music.
That said, Wondershare Filmora is not a free software. But if you are going to invest some money in a video editing software anyway, go for this one. It’s simple yet capable of creating professional videos for your business.
The lifetime license costs $59.99, but you can also go for the annual package which is $39.99. If you’re planning to stick with this amazing software, the lifetime license may be a better choice in the long run.
Wondershare Filmora Video: https://www.youtube.com/watch?v=c1bm-pSVLMY
At the end of the day, the video editing software you choose will depend on your budget and the features you are looking for. But we’ve listed down some of the most intuitive software in the market, so you can get started on creating videos for your business.
Get started today and don’t get left behind by your competition. The future of marketing is video—might as well start adapting to these changes now.