It’s no secret that social media isn’t just a platform where people can hang out and communicate online anymore—these sites have developed into a marketing platform where companies can establish their brand.
Social media is one of the most important tools in a marketer’s arsenal today. The fact that everyone is on social media means that the target audience can always be found on one of these platforms. Facebook, Twitter, Instagram, Pinterest, and LinkedIn can help companies generate a continuous stream of leads.
LinkedIn, in particular, is perfect for companies that need high quality leads because its large user base is made up of professionals, decision makers, and executives.
Used properly, social media marketing can help increase your revenue, build your community, and find new clients.
But the challenge is in rising above the noise. With just how valuable social media engagement can be, you can expect all of your competitors to be using these platforms too. Even if you post high quality content, they could easily get lost in the sea of new posts from different companies.
Social media algorithms are moving away from the typical chronological timelines, meaning your post won’t be getting attention simply because it’s new. Instead, social media platforms are moving towards relevance-based curation—giving emphasis on high quality posts with tons of engagement.
To give your content a decent shot at making it to the top of your target audience’s feed, you need to post at optimal times.
Looking For Maximum Reach on LinkedIn? Learn the Best Time of Day to Post
It is very important to create attractive and informative content that are relevant to your audience’s interests. But you won’t get the engagement you want if nobody sees it in the first place.
You want to get maximum reach no matter what platform you are in. The key is in figuring out the optimal time to post. This will take a bit of experimentation.
The truth is that there is no one size fits all solution because each company is different. It ultimately depends on your target audience. Your goal is to reach as many of your followers as you can so you can get the most engagement.
When you’re starting out, you need to do some trial and error to figure out the optimal time for content. Come up with simple but engaging text posts or photos and then publish them at different times. You can also use this period to know what kinds of posts people respond to.
You can make assumptions about the best times to post based on your audience and target demographic. A lot of teenagers, for example, spend time on social media late at night. But on LinkedIn, where almost everyone is a working professional, finding the optimal time to post may be trickier.
It’s safe to assume that they won’t have time to check their social media feeds during business hours. Still, there are time periods throughout the day where professionals tend to check their social media anyway—particularly during lunch hours or near the end of their shift. You also need to take your time zone into consideration.
Conduct some market research and learn more about how your audience uses the internet.
A lot of marketers have found success on LinkedIn by posting Tuesday through Thursday—most likely because those days tend to be less stressful compared to Mondays or Fridays. The worst time to post is on weekends, but again this is not set in stone.
So to find your optimal posting time, conduct some market research and start doing some trial and error. Make sure you are always posting great content so you can get the best engagement. Reply to comments and initiate meaningful conversations.
If you want to establish your brand on LinkedIn, learn more about your target audience and determine the best time to post.