Since there are many SMS marketing platforms, take the time to evaluate the marketing goals of your business before choosing an SMS marketing service.
According to Business News Daily, the best SMS marketing platforms of 2022 are:
Each of these SMS marketing services provides slightly different benefits, so we’ll take a look into the features they offer so you can be the best decision for your business!
What is SMS Marketing?
SMS marketing, or text message marketing, is a method of communicating directly from you business to your clients.
It is similar to email marketing campaigns, but SMS takes the form of text messages.
Regardless of the SMS marketing platform you choose, you’ll still be able to perform the following functions:
Send text messages from your business landline phone number to your client base
Utilize drip campaigns and other marketing tools
Send personalized text messages to any specific customer with an easy to use platform
Send the same text message to a group using mass texting
Send MMS messages, or multimedia messaging service, including images and attachments
Gather customer feedback through surveys
Obtain customer data through open rates and response rates
Enable your customers to respond to your SMS with their own messages from their cell phone numbers
Each text message marketing software will provide your business with the above functions.
When it comes to choosing an SMS marketing software, it’s best to examine your own marketing campaigns and where they could be improved with text messaging and SMS messages.
Let’s review how to compare these SMS marketing services so that you can make the most informed decision possible.
How Do I Compare the SMS Marketing Platforms?
Since there are so many text message marketing services to choose from, it can be difficult to pinpoint the differences in each and truly find the one that you need for your business.
There are a few items to weigh that can help you narrow down your best SMS marketing platform options:
Ease of Use
Pay as you go
Once you decide which of these items is most important for the marketing campaigns that you’ll be creating for your business, you’ll be able to accurately compare each SMS marketing platform.
It is important to note that each text message marketing campaign will be slightly different, as you’ll use SMS to reach targeted audiences and specific clients alike.
You will want to structure your SMS campaigns around the above SMS marketing tools that best suit the needs of your business.
Read on to learn more about these text messaging features and all that they can do for your text message marketing campaigns.
Text Marketing Features
Though each text message marketing provider will allow you to send messages and receive free incoming text messages, each of the above SMS services still have very key differences within their structure and usability.
Like most third party apps, it is important to integrate SMS marketing in a way that enhances an aspect of your current marketing campaigns so you can improve your marketing messages.
First, let’s talk about the scalability of your marketing text messages.
The concept of scalability generally refers to the ability that an SMS marketing campaign has to continue to produce, sell, and create content without sacrificing quality or cost.
Think about this concept as more of an investment for your SMS marketing campaigns.
When you first begin to send marketing messages, you likely won’t see outreach rates and response rates that you set your sights on.
However, as you continue to create message templates and make your text message marketing effective, you’ll begin to see inbound messages and an improved text message marketing experience.
As your text messages begin to increase in volume, you want to make sure that your SMS messaging platform keeps up with you and serves as a boost rather than a hindrance.
Evaluate your goals and decide if scalability is important to you and your business.
According to Business News Daily, the SMS marketing platform with the highest rating in scalability is Textedly.
Ease of Use
Depending on the frequency of messages you’ll be sending and the outreach you have in mind, the ease of use for a specific text message marketing platform may be the most important feature to you.
Most of the above text message marketing platforms are designed to make it easy to send SMS marketing messages.
However, it is extremely important to make sure that your text message marketing campaigns are user friendly, both for your business and for your customers.
We are all familiar with the basic format of text messages– you are able to send messages to a cell phone using the free mobile app and respective text messaging provider.
Your chosen SMS marketing software will operate in the same manner, but the difference here is that you will have to plug in all of your content before sending SMS messages.
As a marketing service, you want to make sure that your “EZ texting” is just that– as easy as possible to use on both ends.
According to Business News Daily, the SMS marketing service with the best rating in “Ease of Use” is ProTexting.
Customization of your SMS is incredibly important for the success of your text messaging.
Your text message marketing can serve a lot of purposes, including:
Sending drip campaigns
Creating SMS surveys
Collecting customer data and feedback
Sending a text to win contests to your loyal customers
Using mobile keywords
The inclusion of free SMS credits to aid in your analytics
The ability to schedule text messages
Voice service features to eliminate typing time
Organizational documents that aid in contact management
As an SMS gateway api, it is crucial for a given SMS service to be able to have functionality in several different areas.
When you choose an SMS software, you will want to make sure that it can accomplish all of these tasks in a user friendly manner.
Since your SMS will constantly be changing, pick a text messaging platform that accommodates this growth mindset.
According to Business News Daily, the most easily customizable text message marketing service is SimpleTexting.
Depending on the purpose of your text message marketing services, you may want to look into the best SMS marketing platforms that have more advanced settings within them.
Though your text messages themselves likely won’t be drastically affected by these advanced settings, you may see improvements in other areas of your SMS marketing software.
Some advanced features may include:
Contents and open rates of each text message sent from your business
How your SMS software stacks up against other SMS platforms
A list of toll free numbers and other contact management services
A detailed overview of your entire message marketing history
The efficacy of your text messages as displayed through metrics and analytics
The main appeal of the advanced features in SMS marketing software come from the analytics and data the message marketing efforts will provide for you.
Depending on the text message marketing platform you choose to utilize, the analytics and organization of this data will vary slightly in both layout and presentation.
According to Business News Daily, the best text marketing platform with the most advanced features is EZ Texting.
High Volume Messaging
For many businesses that choose to integrate SMS marketing, the high volume messaging feature is among the most crucial to the success of their text marketing.
With any text messages, you’ll have a targeted recipient, but more often than not, you will have a select audience that you want to receive your SMS marketing content.
As an SMS service and a marketing service in one, it is important that your text messaging is not limited to a certain number of recipients.
You want your text messages to reach your customers!
The ultimate goal of any SMS marketing and text marketing platform is to reach as many of your customers as possible through mass messaging, so choosing a text message marketing service that allows you to reach many phone numbers at once is critical.
With an improved outreach in the number of messages you are able to send simultaneously, you’ll also see these improvements:
Strength in your overall SMS marketing
Higher open rates on your text messages
Quicker communication through “ez texting”
Increased usability of marketing tools and other facets of your SMS marketing software
The ability to use message marketing on social media and other platforms
Seeing which text messages receive the most engagement and mirroring those for future text messaging
With your chosen text message marketing service, you’ll ideally be able to alter your SMS campaigns to reach your specified audience with ease.
Any text message marketing platform will give you mass messaging abilities, but you should make sure to find an SMS marketing software that enables you in this function.
According to Business News Daily, the best SMS marketing platform for high volume messaging is Tatango.
How Do I Decide Which Platform to Use?
Ultimately, the decision for choosing the best SMS marketing platform is up to you!
Each of the aforementioned text message marketing services presents a unique blend of the text message marketing features, with no two softwares the same.
You may decide that EZ texting and pay as you go features are most important to you and your business.
You may also decide that the SMS marketing and SMS marketing software need to be user friendly above all else for the accessibility of your business.
Since each text message marketing service is different, take the time to research the SMS marketing tools that come with each in order to make the best decision for your company.
How Kennected Uses SMS Marketing
Here at Kennected, we have seen the importance and benefits of SMS marketing and the different SMS marketing software options out there to choose from.
In order to choose the best SMS marketing platform for our business, we did the research and evaluated our marketing messages, just like you will when you begin this process.
Using the SMS marketing software that helps you get where you want to go is crucial.
Structure your SMS campaigns around your target audience, and don’t be afraid to utilize the text message for much of your SMS marketing efforts.
Get started with SMS marketing and see just how much your business can change for the better with your SMS campaigns and the power of the text message.
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