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Many businesses and startups face many challenges in expanding, securing the market for their products, and reaching their customers the old way. As a result, businesses are starting to dive into ecommerce platforms and online selling. This shift has led to many different innovations in the way companies manage their inventory and sales. Entrepreneurs have seen it best to incorporate the idea of an online sales platform where their sales activities can take place.
Service industries have also taken their business online, where they can sell a service via different online sales platforms. With these platforms, the global value of online sales is increasing every minute.
Examples of these online platforms include Shopify, Magento, BigCommerce, WooCommerce, and more, all offering products or services tailored to various needs. Although all these platforms work under the same principle, it is important to note differences in their functions.
Today, we want to shine a little light on a variety of ecommerce platforms to help business owners choose the best ecommerce platform for their businesses, brands, and products. It is not just any sales platform; these companies have different aims or goals. Before pulling the trigger, business owners think about a handful of factors, such as integration cost, ease of use, functionalities, and ecommerce essentiality.
Shopify is one of the best options for selling products on a physical store or ecommerce website. It’s easy to set up and has plenty of features to make selling easier. It allows you to have direct access to customers and set up campaigns to let them order without any trouble. Shopify gives excellent control of your inventory, and you can choose to have it with your website or keep it different. Shopify gives you the chance to have a professional web store in other languages. Its features are helpful with google shopping, eBay, and Amazon. Shopify has a large support team available to solve any issues as soon as possible.
You get everything you need to start selling online within Shopify: shipping labels, print on demand, storage and fulfillment. Shopify also has a popular mobile app that allows you to see what your customers are thinking about your products, and thus simple customer conversations are supported.
Magento is one of the most popular ecommerce platforms to use. Big brands and businesses also use this platform to complete their sales process. When it comes to customer support, Magento provides you access to their fantastic tech support team that would help you solve any problems related to your shop without any trouble. Magento is a comprehensive platform that provides everything you need to create a complete online store.
Magento offers the following features; a user-friendly admin panel, complete catalog management, multi-warehouse options, and much more. The best part of using Magento is its flexibility compared to other platforms. Flexibility comes in terms of scalability, where one can have an unlimited number of products and orders. It also gives you a shared shopping cart where customers can share their ideal shopping lists online. Magento has everything your company may need to create a complete eCommerce website without much trouble.
Woocommerce is one of the most popular platforms as it works with nearly any online store you might be building, especially if you’re working with WordPress. It is pretty easy to get up and running, and this eCommerce platform has many features that also make selling easier.
It also has social media integration to bring in more customers without increasing your online store’s advertising costs.
Woocommerce is a good option for any business. It has a multitude of different functionalities that make it easier for you to sell online and bring visitors back for more. Likewise, small things like customer reviews let your shoppers feel much more confident when they make their purchases.
Bigcommerce is a good option if you are new to the ecommerce business. This platform provides everything you need to start selling online within its management panel. It has a mobile app that allows you to see what your customers are thinking about your products, and thus simple customer conversations are supported.
You can also create all the payment and shipping options that would be relevant to this platform. Bigcommerce has a good database of products and many similar products from different suppliers.
Bigcommerce is one of the best eCommerce platforms for any business as it is easy to set up, pretty intuitive, and has many features that make things easier for both customers and companies.
Big Cartel is outstanding if you want to sell products directly and don’t plan on having an actual store in the future. It’s a lot more affordable than most sales platforms, and it offers many features that make selling much more accessible. Like Shopify, Big Cartel has plenty of categories for various products. They are a bit less organized, however.
Opencart is a good option if you are looking for a platform that would be easy to set up and has the features that would make selling your product more accessible. It’s an easy-to-use platform and allows you to sell what you want. The open cart will enable customers to buy with their credit cards instead of just PayPal, which is a significant plus.
Salesforce is one of the most popular platforms out there as it allows you to integrate all your sales into one place. If you want to create a customer relationship management system, you can easily do it with Salesforce. It also has many features that would make your product easy to sell. However, it is used mainly by large companies, so if you are looking for something simple, this may not be the platform for you.
Leadpages offers a different take on ecommerce platforms. It’s not focused on ecommerce or physical store products, but rather it is designed to be used as part of a business that does lead generation.
It makes it easy for people to sign up for a list and receive offers. You can also create landing pages for them to come to before they sign up through a ridiculously simple process.
Best Ecommerce Platform or Online Store?
If you are looking for an easy way to sell your products online and don’t plan to sell them in stores, these platforms would be the best options for you. These platforms have everything you would need to create an entire online business within minutes – and that often also includes customer support for issues arising from your own online store as well as offering additional services, like:
Shipment and fulfillment systems
Custom domain options
Simple and easy conversion
Whatever you ultimately decide on is sincerely a highly specific choice that you really need to put some thought into. Don’t just go and pick the first ecommerce platform you find that’s free. It legitimately might not be the right choice for your online store. It might not even make sense simply in the way your product or service operates.
We couldn’t be more serious about this.
At the absolute minimum, know the answers to at least these questions before you start choosing what ecommerce platforms you do or don’t spend money on:
What am I selling?
How can I deliver my product or service?
How much can I realistically expect to make?
Be honest with yourself, then choose what ecommerce platforms are going to work best for your online store. Deal?
Now, if your store’s already set up, an excellent way to enhance your sales is by using email marketing. Our Kennected Video service lets you send customized outreach videos for email marketing without having to spend days getting everything ready to go.
Create engaging videos through our app or chrome extension, then generate real, viable traffic and attract customers to your online store or ecommerce platform more efficiently than ever before.