Outreach Automation: Best Prospecting & Sales Tools

Table of Contents

Using automated follow ups and other tools for prospecting and outreach campaigns will transform your business. Using sales automation tools coupled with customer relationship management, your lead generation and sales processes will be greatly improved.

Throughout the course of this article, we’ll cover the following concepts in depth:

  • What sales outreach campaigns are

  • What the best sales automation tools are and how they benefit your entire sales process

  • How to implement sales prospecting tools for marketing and sales teams

  • Best practices for sales automation software and prospecting

  • How Kennected uses software like LinkedIn sales navigator to aid sales professionals

Read on to learn all about outreach automation, best prospecting sales tools, and how your sales pipeline and contact details can be improved through automated follow ups and prospecting.

What are Sales Outreach Campaigns?

Sales outreach campaigns involve each sales rep, and these individuals are tasked with engaging with prospects and attempting to convert these leads into paying customers.

Sales outreach tools exist to help with these functions, and these tools help accommodate the different approaches that will work per user.

The sales cycle is relatively stagnant, but each lead needs something slightly different to make the switch from lead to customer.

Because of these disparities, a sales automation tool is extremely helpful when it comes to streamlining the sales process and optimizing the conversion rates.

Here are a few ways that automation software aids the sales outreach:

  • Provides automated follow ups

  • Provides an email outreach tool

  • Streamlines the sales funnel

  • Gathers lead data

  • Monitors customer relationship management

  • Collects customer interactions data and sales strategy

  • Integrates with CRM software

  • Helps to effectively organize lead data

Within your sales outreach tools, it is important to constantly be evaluating which services are aiding your efforts the most and which tools are not.

Use each sales tool for some time and study the key features it provides.

Even if the tool itself ends up not working out, you can likely learn from the service and use the benefits it provided for potential customers.

Start filling your sales pipeline today

What Tools Help the Sales Process?

There are tools that exist to aid every step of the sales process.

Before we list out the tools, let’s outline the sales cycle itself for reference.

  1. Content creation

  2. Content marketing + publishing

  3. Lead influx

  4. Sales outreach

  5. Conversion from lead into customer

Each outreach campaign involves a plethora of items for success, and the good news is that there is an automation software tool out there to help with every step of the process.

Sales outreach efforts begin with content creation, and this starts with your marketing team.

Your marketers need the following information for their content creation:

  • Lead data

  • Email templates

  • Customer contact details

  • A sales engagement platform

  • A target audience

  • Email addresses

  • Users per month for your own software

Ideally, all of this information will be provided for your marketers through your company CRM software.

Once this information has been gathered and relevant content has been created, it’s now time to post on social media.

Once posted, there are sales engagement platforms that exist to track quality leads, engagement metrics, and other lead generation analytics.

Here are some of the best sales automation tools that exist on the market today:

  • LinkedIn sales navigator

  • Cloud Kennect

  • PredictLeads

  • ClearBit Connect

  • ZeroBounce

  • Vidyard

  • Hyperise

  • Sendoso

  • JustCall

Each of these sales automation tools will differ slightly in functionality and features, but each tool will integrate with your CRM to help give you crucial lead information and data.

Now that we have some options laid out for specific outreach campaigns and tools, here is what you should evaluate in each tool before choosing one to integrate:

It is extremely important to select a tool that suits the needs of your business.

Take the time to research each tool and test it out before you implement it.

How to Implement Tools For Your Sales Team

The best way to implement new software into your sales strategy is to lead training on the software and the applications it provides.

Much like sales enablement, you should view the sales prospecting process as ongoing.

Train your sales reps to be skilled with the sales automation tools they are using, and this will give you and your business much better results.

This training should not be limited to your sales team, however.

Your marketing team should also be well-versed in the software and each member of the department should understand how the tool functions.

Train your sales and marketing teams alike to understand the how and why of your sales automation tools.

Best Practices for Prospecting For Your Sales Reps

As sales professionals, it is crucial that your sales reps understand the importance of sales prospecting.

Sales outreach is one of the most vital steps within the sales process, and often it is up to each individual sales rep to convert leads into customers.

With this in mind, here are some best practices for sales reps in their outreach campaigns:

  • Put the needs of the lead first

  • Inject personality into outreach campaigns

  • Use software to your advantage

  • Work with other sales reps to strengthen your approach

  • Track engagement and lead data

  • Optimize sales effort

  • Send follow up emails

  • Create a solid sales pitch

Your sales reps will need to create their own form of personal branding within their outreach campaign.

Where sales teams often fall short is within the monotony of their daily tasks.

Because of this monotony, leads are drawn to more vibrant selling techniques and sales reps with more personality and energy.

Make these sales tasks exciting and full of personality.

Leads will be more inclined to become paying customers as a result.

Start filling your sales pipeline today

How Kennected Uses a Sales Engagement Platform to Aid Sales and Marketing Teams

Here at Kennected, we are all about lead generation and sales automation tools.

Because of this, our own software tool, Cloud Kennect, combines lead generation efforts with sales prospecting on LinkedIn.

Using social media to make more deals and improve our lead prospecting has transformed our business, and your company is sure to experience the same positive trend.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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