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When you engage in LinkedIn outreach campaigns, the best thing you can do is add a personalized message to serve as a pitch for your business. This will help you to differentiate yourself from other individuals, even from within the same LinkedIn group.
Throughout the course of this article, we’ll cover the following topics in depth:
How to message a mutual connection
If a message template for a connection request is necessary
When message templates should be used
How to use a LinkedIn message template effectively
How Kennected uses automation tools to enhance messaging
Read on to learn all about how to send the best LinkedIn message to get a meeting and how you can reach your target audience more effectively using personalization rather than a cold message.
How to Message a Mutual Connection
LinkedIn messages serve as a great way to connect and build relationships with those you are connected to on the platform.
There are two main forms of messaging on the platform: LinkedIn cold messages or warm messages.
Both types of messaging can include a connection request template, and both forms would be strengthened as a result of a template.
When you use cold message templates, you are sending messages from your LinkedIn profile to individuals you have not previously connected with.
You can use cold message templates for posting valuable resources, reaching out to a LinkedIn user, or sharing information about a LinkedIn event.
When sending cold messages, it’s best to consider these messages as a sales pitch.
You want to expand your professional network and receive a follow up message from this person, so be charismatic and intentional with your cold messages.
Warm messages include the following:
An outreach campaign
Messaging industry leaders
Maintaining a professional relationship
Messaging new connections
Finding the ideal customer profile
A lead within the right target audience
Any form of messaging on LinkedIn, whether warm, cold, or accompanying connection requests, should be personalized and portray your brand persona.
Every inmail message you send is an opportunity to expand your business, so take this practice seriously.
Should You Send a Message With a Connection Request?
Every connection request you send should feature a message alongside it.
This is where message templates come into play, and you will find that automation tools are equipped to aid you in this endeavor.
Each message you send from your LinkedIn profile should be intentional and aim to accomplish a specific goal, and that includes when you are sending a connection request.
When a connection request contains a message, the individual receiving it is more likely to respond to you and to want to engage in conversation.
When are LinkedIn Message Templates Best Used?
LinkedIn message templates can be used for any messaging you are doing on the platform.
They can be used for the following:
Connection request messages
Promoting a LinkedIn event
Alongside a post
When messaging a mutual friend
When speaking with someone in the same industry
Connecting with like minded business leaders
You can use a message to initiate a conversation, or even transition from the platform for a quick phone call.
Each basic template you create should have a catchy subject line to open the message and initiate conversation.
Use messaging to boost sales and for lead generation purposes every single day.
How to Use a LinkedIn Message Template Effectively
When you create a template, you need to think about the reception of the message you are sending out.
Each message has an intention and goal behind it, but what does the other person see?
Think carefully about the goal of each message you send, and ensure that the templates you have created support this goal.
Here are some best practices for using a template effectively:
Use message copy
Find common ground
Include company name
Include business needs
Use a boolean search to find leads to message
Look at search results
Connect with people interested in your business and building partnerships
Make more deals through your messages
Invite your leads to have a quick call with you.
Choose a background image and profile photo that embodies your business.
See who is working on similar projects and model after their methods
Focus on generating leads and sending relevant messages to qualified leads.
Create a message copy that serves your business.
There are a lot of incredible companies out there who launch successful outreach campaigns with their message templates.
Do your research and find how your templates can be structured to best suit the needs of your business.
How Kennected Uses LinkedIn Messaging Effectively Through Automation
Here at Kennected, we have recognized the power of LinkedIn.
It is a platform unlike any other, and the opportunities it provides for connectivity and relationship building are exciting for businesses.
Use the platform to your advantage through automation and software tools.
Your templates will be extremely successful and help to strengthen your business messaging.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day