Best Lead Nurturing Campaign Strategy

Table of Contents

The best way to nurture leads is to establish a relationship with each lead and connect with them on a personal level to encourage a streamlined conversion from lead into customer.

Throughout this article, we’ll cover the following topics in depth:

  • What lead nurturing is

  • How to create a solid lead nurturing strategy

  • What each lead nurturing program should look like and contain

  • The best ways to optimize lead nurturing and lead scoring

Read on to learn all about lead nurturing strategy and how improving this can change the scope of your business.

What is Lead Nurturing?

Lead nurturing is the process of building relationships with leads and connecting with them on a personal level to further encourage their conversion from leads into paying customers.

When nurturing leads, it is especially important to remember that each lead is different and will require different things from you in order to have a successful lead nurturing campaign.

At this point in the lead generation process, leads will be going through a sales funnel and working directly with your sales teams, so be sure to be providing these leads with something that is not being covered already.

This can take a variety of forms:

  • Align sales and marketing to demonstrate value

  • Include leads in email marketing campaigns

  • Collect customer data from leads to help strengthen future nurturing strategies

  • Have frequent one on one conversations during the consideration stage

  • Keep up to date with each lead

  • Utilize cross channel communication

  • Develop meaningful relationships with each lead

  • Give tips and tricks to leads to help give their own business a competitive advantage

Ultimately, you want your lead nurturing strategies to help support each buyer’s journey, and each particular lead will warrant a slightly varied approach.

Let’s review exactly how your lead nurturing campaigns should look and how to best customize them to fit each of your leads accordingly.

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How to Construct a Lead Nurturing Strategy

Once your marketing team has brought in leads via their content marketing and advertising efforts, your qualified leads are now primed to enter both the sales funnel and your designated lead nurturing tactics.

When it comes to specific lead scoring strategy, your effective lead nurturing strategy should always center around the lead.

Here is what you need to do to properly cater to nurtured leads:

  • Study user behavior

  • Look at how each potential customer entered your sales funnel

  • Study success stories

  • Find out which piece of content served as a lead magnet

  • Use email marketing efforts to minimize pain points

  • Focus on the most qualified leads

The first step here is to find which piece of your marketing automation appealed to this particular lead.

When it comes to converting leads and the overall lead management process, it can be very helpful to see which of your marketing strategies drew in each particular lead.

From there, you can gauge what these lead values are and base your effective lead nurturing around these values.

What Each Lead Nurturing Program Should Entail

Though your lead nurturing strategy should be flexible and suited to accommodate each of your leads, your marketing strategy should also contain specific items to help you get more leads and build upon the leads you have.

Here is what every single lead nurturing strategy you create should contain:

  • Relevant content to share with leads

  • A marketing automation tool to help with potential customers and lead behavior

  • Additional information about the sales cycle for sales ready leads

  • Information on marketing strategy and how to improve theirs as well

  • Social media posts to supplement your guides

  • Examples of customer loyalty

  • Detailed explanations of the sales process

When you convert leads, it is essential for your effective lead nurturing to contain additional information and value that is removed from the sales funnel.

As long as you are constantly thinking about your future customers, your lead nurturing will be successful.

Best Ways to Optimize Your Lead Nurturing Efforts

Now that we know that the lead nurturing process is centered around building relationships, providing important information, and helping leads along the sales cycle, we can now talk about the best ways to get the most out of your efforts.

Here are some of the best practices you can implement into each lead nurturing program you launch:

  • Write a blog post designed for lead nurturing

  • Develop sales strategy and fill in the gaps

  • Streamline marketing communications to include leads if needed

  • Make sure that your target audience is being reached

  • Ensure that your sales team is in line with email marketing strategy

  • Make sure that non nurtured leads are still being funneled properly

  • Focus on generating leads while still nurturing leads

When you generate leads, you want to make sure that each and every individual is being handled properly, and a solid lead nurturing strategy will help you do this well.

Each sales rep will have a designated lead, and they should be doing everything they can to ensure a smooth transition occurs from lead to customer.

Your lead management process should not consist of solely lead generation, nor should it be just lead nurturing.

A successful lead nurturing campaign will include both lead gen and lead nurturing elements, and the combination will help to set you up for more conversions and more clients.

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How Kennected Uses The Lead Nurturing Process

Here at Kennected, the lead nurturing process and lead generation at large are at the heart of what we do as a company and also within the services we provide.

It is extremely important for us to make sure that we are maximizing our conversion rates, and this is best accomplished through your sales and marketing teams, marketing automation, lead generation, and lead nurturing strategies.

Make sure that you are properly utilizing each of these areas, and your conversion rates will skyrocket.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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