The Best Lead Generating Website Design

Table of Contents

When it comes to having a website that can aid in lead generation, there are several key design elements that should be present, including organized landing pages, an informational homepage, and frequent calls to action.

Throughout this article, we’ll cover the following topics:

  • What lead generation is

  • What lead generation websites do and how they function

  • Answering the question of how your website can generate leads

  • The best lead generation websites and their methodology

Read on to learn all about lead generation websites and how best to utilize them for your business.

What is Lead Generation?

Lead generation is the process of creating content geared toward your target audience in hopes of generating leads, or gaining new customers at the end of the process.

The lead generation process involves all facets of your digital marketing, including your marketing team, sales team, and even your current loyal customers.

Since the goal of lead generation is to garner new clients, the process begins with posting valuable content on a variety of channels.

Your lead generation efforts should span and cover a wide variety of areas, as the more examples you have of success stories and solid advertising, the more leads you’ll generate.

Here are some of the ways that you can generate leads for your business:

  • Use a marketing expert to aid in email marketing, content creation, and accessibility across multiple devices

  • Use conversion rate optimization to encourage online traffic

  • Focus on lead nurturing

  • Use search engines to help direct website visitors

  • Post relevant content to each of your platforms

  • Include social proof in your advertising

  • Have an opt in feature in ads

  • Use contrasting colors to catch the eye

The beginning stages of lead generation are all about bringing people into a consolidated place, whether that is your website or another landing page.

In order to do this well, your content needs to be informative, eye-catching, and demonstrate the value of your services.

Now that we know a little bit about the lead generation process, let’s dive into how to construct the best lead generation website possible for your business.

Start filling your sales pipeline today

What are Lead Generation Websites?

A lead generation website is a site linked to your company that features quality content, solid web design, and helpful resources for any website visitor to view on their mobile devices.

Your website should focus on giving clients access to information that will help to convert visitors from leads into customers.

Ideally, your content marketing will feature a call to action that will have led a lead onto your website, making one of the goals of your website to send leads into a marketing funnel.

Your website content should appeal to your potential leads and make them want to learn more about your business and the services you provide.

The best lead generation websites will combine all of their content from various digital marketing endeavors and compile into their website, making it easy for leads to learn and navigate between the landing pages.

Have a designated page for a blog post so leads can read about your marketing strategy and find all of your blog content in one space.

Many marketers will rely solely on inbound lead generation tactics to appeal to potential leads, but including your website as a part of your strategy is a great way to create traffic and help encourage lead generation.

Can My Website Generate Leads?

Yes, your websites can generate leads!

While a call to action within your advertising or social media marketing may have gotten a lead onto your website, your website itself can also help with generating leads in a variety of ways.

  • Including email marketing on your site and having an opt in feature

  • Featuring social proof

  • Linking your site to your social media pages

  • Creating a web design that encourages traffic

  • Calls to action on each landing page

  • Getting more leads through search engines

Though your website visitors may not be converted into customers from your site, the best lead generation websites help encourage this process and make converting leads even easier than before.

The Best Ways to Aid With Generating Leads on Your Site

For small businesses, having a solid lead generating website can boost your company in a variety of ways while also strengthening your lead generation.

  • Users can learn tips from your website on how to use your service

  • Include your sales force in a landing page to familiarize clients with them

  • Make each landing page unique and different

  • Focus on your business and the value of it

  • Provide an example of how your service has been a benefit

  • Focus on lead generating through content upgrades

  • Use aesthetic colors and designs

Whatever form your website takes, make sure that each user is easily able to navigate between pages and able to learn more if they are interested in doing so.

Ultimately, you want your website to be an asset to you and the goals of your business.

A cohesive, informational website design will help with lead generation, sales, fostering relationships with customers, and helping to generate more leads.

Don’t be afraid to turn your website into a lead generation machine!

Start filling your sales pipeline today

How Kennected Uses Website Lead Generation

Here at Kennected, lead generation and enhancing this process for our clients is a huge part of our mission and what we strive for every day.

Lead generation websites are an often underrated piece of the process, and solidifying your content and landing pages into the best lead generation website possible will do wonders for your business.

Take the time to make your site organized, cohesive, and informative.

Look at examples and use these tips to strengthen your site.

Cater your content towards each visitor, and you’ll see amazing lead generation results.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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