So now you have your script, your equipment, and even your video editing software. You’re ready to start shooting content for your video marketing campaign. But there’s still one important element that’s missing from your recipe, and it’s something your video can’t do without: a background.
The background is just as important as lighting and audio because it helps you tell your story. In fact, the location of your shoot will affect both the way you light your scene and record your audio. This means selecting an appropriate background for your video is important.
The general rule is that you want your background to stay in the background. This means you don’t want something that will distract from your message, your story, and your subject. At the same time, you want your background to be somewhat interesting.
For new video content creators, this can be a difficult balance to achieve. But here we have a simple guide on how to choose the right background for your video.
How to Choose the Right Background Color for Your Video
Whatever background you choose, remember that it’s not supposed to look disorganized. This can make your video look unprofessional, and that will reflect poorly on your brand. But instead of thinking of backgrounds as one more thing to worry about, think of it as another opportunity to tell your story. Use it as an asset that can help you achieve your video marketing goals.
In professional film production, location is very important. That’s why there are experts who specialize in finding the perfect locations for their shoot. But for your sales video, you don’t need to be an expert. You just need to find a good background that will complement the content you are trying to make.
The background you choose should be based on a number of factors, particularly your topic and your budget. Strategically choosing the location for your video shoot will actually save you a ton of time. So always make the conscious decision of selecting a proper background for your video.
If you’re shooting indoors, it’s most likely in your office or at home. Either location can provide an authentic background for your video. Viewers love seeing people in their natural environments. That’s because it adds a genuine feel to the video. It also solidifies where the action is going on.
An office or home background is perfect for sales videos and other types of video content.
But keep in mind that you can’t just shoot anywhere in your office. Find an area that’s uncluttered or else people will get distracted by the mess. It will make you look unprofessional. Look for an area with simple decorations and then set up your equipment accordingly.
If you’re shooting a behind the scenes look of your company culture, or a daily vlog for your brand, the natural office setup will work wonders.
If you’re shooting something like an explainer video or a tutorial, a simple blank wall can do the trick.
Those are your two options when shooting indoors: either have a dynamic background with some decorations, or just shoot in front of a plain wall. Both of these backgrounds have their advantages and disadvantages.
Shooting in a room with decorations and furniture makes your video look more interesting and natural—but you risk pulling attention away from the main subject. On the other hand, shooting in front of a blank wall can ensure that all the attention is focused on the person in front of the camera, at the risk of making the video look boring.
At the end of the day, it depends on what type of video you’re trying to make. If you’re making a video that is designed to earn people’s trust and make them feel comfortable with your brand, then shooting in an office area is a good idea.
If your goal is to educate and inform your audience to establish industry leadership, you may want to keep their attention using a plain wall for your background.
Going for the plain background gives you a bit of creative freedom in terms of the colors you can use. Instead of a wall, you can set up a green screen and film in front of that. You can then edit it with the color you want.
Staged backgrounds can be very eye-catching, especially if you choose a color that represents the mood and the tone your video is going for. This also means you don’t have to commit to whatever the color of your room is. You can switch it up depending on the theme of your video.
A colorful background can even catch your audience’s attention as they are mindlessly scrolling through their social feeds.
Bright colors can sometimes be unflattering, but it can work if that’s the vibe you are going for. Moody and muted tones like gray and dark blue can look gloomy, but are perfect for projecting a serious vibe. It’s all a matter of preference, but refer to your script and identify what tone you want your video to have. The visual elements of your video—including your background—will help you deliver your brand’s message.
Shooting outdoors can be tricky because of the lighting situation. With an indoor setup, you can rely on a nearby window or a lamp to provide enough lighting. But when you’re shooting outdoors, you have to be aware of where the sun is and how it’s casting shadows all over the scene.
It’s hard to find a good spot outside that has great lighting and a background that’s not too distracting. But the payoff is worth it, because outdoor videos are exciting and engaging. Viewers are more likely to pay attention when you shoot on location.
Shooting in the morning is great because the sunlight is softer and it could give your video that amazing glow. Do not shoot in the midday when the sun is overhead and casting shadows all over your shot. Your talent will also get sweaty during the shoot, which isn’t ideal.
Aside from managing the sunlight and looking for an interesting background, you also have to make sure that the location of your shot actually makes sense with the topic of your video. Make sure the background elevates the story. Otherwise people will feel confused about why you chose that particular location.
Filming on location will give you a busy background, so try to use it to take your video to the next level instead of distracting viewers from the message.
Whether you’re filming indoors or outdoors, there are some things you need to consider. First, you need to be sure that the location does not compromise the quality of your audio. Viewers will forgive a video that’s not shot in HD, but they will quickly click away from a video with poor audio.
If you’re shooting indoors, make sure there isn’t too much echo in the room. If you’re shooting outdoors, avoid busy and noisy areas. Having a microphone attached to your talent’s body, or using a boom mic, can improve the audio quality significantly.
Sometimes you need to move some furniture around to make a shot work—don’t be afraid to do so. You can even “cheat” by adding decorations and furniture into the shot that can make the video look more exciting.
No matter your location, always take a few test shots so you can get a feel for what the background will actually look like. You don’t want to shoot your whole script only to find yourself dissatisfied by the background you selected.
Although it may seem unimportant to the untrained eye, your background choice can make or break your video content. So use it as another tool in your creative arsenal so you can bring your story to life.