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There is no one fix-all solution for generating quality leads. There are several lead generation channels, including:
Social media marketing
Search engine optimization
The Internet was only good for generating brand awareness, but that’s no longer the case.
Today, it helps businesses attract qualified leads and move them through the sales funnel, and in the case of eCommerce businesses, automates the sales process entirely.
Marketers need to use effective marketing channels to find and interact with potential customers.
There are tons of different lead generation channels to choose from, and new ones appear frequently.
Are you looking to generate quality leads and improve your brand’s reach? If yes, then you have come to the right place!
This blog will run through different lead generation channels and tactics.
What's The Lead Generation Process?
First, a visitor discovers your business through your marketing channels, such as your website, blog, or social media page.
That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
That CTA takes your visitor to a landing page, a web page designed to capture lead information in exchange for an offer.
To generate successful leads for your sales team and reach a constantly evolving and elusive audience, marketers must be investing their resources in the most effective lead generation channels.
Why Is Lead Generation Important?
Lead generation enables your business to create enormous traffic, leading to more sales, followed by higher conversion rates.
An effective lead generation strategy is all about attracting visitors with valuable content, converting them into customers, and constantly being up-to-date with the market to refine your effort.
Good lead generation traffic helps your business thrive and creates a target group for someone trying to find a product or service similar to yours.
A lead is a person who has indicated an interest in your company’s product or service.
Lead generation is the marketing process of capturing interest in your product or service to develop sales.
What Channels Generate Leads?
A strong online presence can help with lead generation enormously, so the next step for your business should be to find the proper marketing channels to invest in.
Investing in the most effective lead generation channels is crucial to ensuring the future success of your business.
Email marketing, content marketing, social media marketing, landing page, website optimization, and SEO make up the most effective lead generation channels and result in the best opportunities for filling your lead bucket.
Align The Marketing & Sales Teams On Marketing Channels
Your marketing and sales teams need to align on the definitions and the process of moving a lead from MQL to SQL to opportunity before you even begin to capture leads.
Also, be open to evolving your relationship with sales and how you guide leads along your funnel.
Review and update lead scoring criteria with sales teams based on evolving buyer behaviors, the intent data, or lead quality feedback.
This process will also involve examining the causes behind rejections of marketing leads or non-conversion of MQLs.
How To Use Social Media Marketing For Lead Generation
Yes, social media is a player in online lead generation channels.
When using social media as a marketing channel, it is important that you always provide your prospects with quality content, add CTAs, and create a certain schedule for your posts.
Automate certain tasks, and use paid ads to increase conversions even more.
Always measure your results and analyze performances to make sure you’re investing your money, time, and energy in the right way.
Multiple marketing companies are also developing innovative ways to market their product or service. This allows you to have a steady stream of quality inbound visitors.
Later, you can employ a lead magnet or live chat option to engage and convert these leads. In reality, it’s easier said than done.
Most marketing channels don’t yield the results they promise or even obscure the most effective channels.
The effectiveness of this channel is up for debate as some businesses find social media marketing to be highly effective, while others find their efforts result in minimal conversions.
However, this is commonly a result of successful social media marketing strategies versus ineffective strategies, rather than a reflection of the overall effectiveness of social media marketing.
It’s a certainty that social media posts are the best ways to generate leads organically.
Landing Page & Website Optimization
One of the most effective ways to generate leads is from your business website.
Having a responsive website for your business is not enough to generate the number of leads your business needs for continued success.
Additionally, marketers must optimize their business website and landing pages to drive traffic.
Landing pages are crucial to driving leads on your website since they will generate most of your leads.
This means the design and usability of these pages need more attention. There are many ways to design landing pages to attract more qualified leads.
These include having good UX design, trust signals, and a compelling call-to-action. Having effective website landing pages is a great way to boost traffic and increase conversions.
Leads may come from many different sources, but you want them all to act on the content of your landing pages.
Determining which keywords to use for each PPC ad is essential.
If you’re new to keyword research, it may be worth your time to work with an Internet marketing firm to help you uncover the best keywords for your PPC campaigns.
Fast Loading Speeds
Fast loading speed is essential because visitors are impatient and don’t like to wait too long for something. It can irritate them and make them go straight to your competition.
When it comes to your website, it must be able to provide your potential customers with valuable and relevant content that will help them solve their problems.
It also needs to be updated regularly because search engines don’t like outdated content pieces. Use links adequately in your content, and optimize images, too.
Keywords are words that users type in the search bar, and these are very important because Google primarily searches for the pages that are closely related to those particular words.
The best way to target keywords is to rely on certain factors such as search volume and relevance.
Website Conversion Optimization
Typically, all typical marketing activities focus on maximizing your website traffic.
A successful campaign would consistently bring in more visitors to the website. Some percentage of these visitors would automatically turn into website visitors.
With conversion rate optimization, you’ll be able to create visitor experience visitors that’ll systematically stem growth.
Tap Into Buyer Intent Data To Improve Lead Quality
Another great benefit of using marketing channels is that they are easily trackable.
Thanks to platforms like Google Analytics, marketers can now keep track of various data metrics.
You can track site visits, engagement, and even conversions with a few easy steps.
Increasing the quality of your leads means rejecting the objective of delivering as many leads as possible.
Since the goal is to limit leads to just high-quality ones with higher conversions, your metrics for measuring and reporting should also focus on that.
Track these conversion metrics to measure success for quality lead generation.
Marketing automation tools work by connecting with your customer relationship management (CRM) database and allowing you to send automated, highly-targeted, and personalized emails to leads.
This can include personalization by adding the customer’s name to the subject line, incorporating an element or phrase they have recently searched for online in the email copy, or mentioning their current business name.
Marketing automation can also capture more customer data in your database and use behavioral triggers to help you successfully market to them through email.
If you’re looking to automate your processes, discover high-quality lead generation tools in this blog post.
Email marketing is one of the best channels for lead generation. Although email marketing is one of the oldest marketing strategies in the online world, make sure not to neglect it.
This is a shock to many people who assume that just because email is one of the oldest online marketing tactics, it’s not one of the best.
The truth is that even though it’s certainly not the most high-tech channel out there, it’s still one of the best.
Email marketing is unique in that you can use it to follow up on your other marketing strategies.
For example, you can use email marketing to target users who gave you their email on a landing page.
You can also use it to reward existing customers with deals and let them know about future events.
The email finder extension for Chrome helps find all the emails or emails of the right person directly from any website you visit, social media profiles on Facebook, Twitter, LinkedIn, or group members pages on LinkedIn.
It’s also possible to extract the emails from Google search results. This tool has a completely free, monthly renewable plan; you don’t need your credit card.
This tool has cool features like an email checker and bulk email sender.
Search Engine Optimization
Search engine optimization (SEO) allows you to attract potential customers by searching for items related to your product using search engines such as Google.
You can increase your organic search and rank higher on search engine ranking pages by optimizing your website.
This means that more people will be able to see your website as it is the first search result that pops up.
By just following SEO activities, you could generate enough traffic to realistically generate more leads in your website.
Content marketing continues to be one of the most important lead generation channels. Having creative, quality content is a great way to attract new leads.
To maximize your content, consider tracking which content performs the best.
To effectively generate leads through content, you must be creating content your audience is interested in and capable of reaching organically through a Google search or while browsing the news feed on the social media platforms they frequent.
The best way to generate leads through content marketing is to experiment.
Ensure that you’re presenting a consistent message throughout the process and providing value to everyone who engages with your lead capture.
The aspects of your lead gen campaign should mirror everything else on your website, on your blog, and within the product that you will eventually try to sell.
Create various types of content, including blogs, whitepapers, infographics, videos, and podcasts, to see which best resonates with and attracts leads.
Some social media channels like Facebook and Twitter offer paid ads on a PPC model.
Although you may be hesitant to spend money on what is often considered a free channel, the truth is that the organic reach of Facebook business pages and tweets is pretty dismal.
This type of online advertising includes a more visual presentation of ads on third-party sites.
Display ads are great for attracting the attention of potential customers because they can come in different forms, such as images, videos, GIFs, and more.
They are interactive and highly effective, and users place them in several places, but the most popular are banners.
Use catchy copy and targeted keywords, and avoid overdoing it with pictures.
Paid search is another valuable marketing channel that you can use to generate leads with the help of keywords and search engines.
This can be a solid investment for any type of business as you can control the budget.
By placing the ads, you get the chance to attract potential customers and convert them using amazing offers.
A well-thought-out campaign can snag online leads for short- or long-term purposes. Plus, you can set your budget so know you won’t overspend.
They offer an excellent way to build relationships with customers and turn your interactions into potential leads.
One of the major benefits of attending an event is that you can demonstrate your products and marketing services in person.
Not only does this help you engage with customers on a more personal level, but it also helps build trust – a vital factor when it comes to running a successful business.
Time To Conversions Calculation
This calculates the number of days it takes for an inquiry to turn into a sale. It measures the marketing effort, and time it took to convert a prospect into a paying customer.
Curating a quality lead generation plan can take some time, during which there will be much trial and error.
As you learn the ins and outs of defining high-quality leads for your business, categorize your digital marketing campaigns that best resonate with your target audience and lead to conversions.
The power of referrals is unmatched in the marketing world. Customers trust their peers and existing relationships more than they will trust any external marketing.
As such, referrals and advocate marketing remain the number one method to generate new sales.
The Bottom Line
Using every chance you can get to convert as many visitors as possible is imperative when generating leads.
You need to work on your marketing all the time, and the best way to increase engagement and reach a huge number of customers is through different marketing channels.
The channels that are the best for generating leads ultimately depend on the business or brand using them. It also depends on the target audience.
Attracting attention and maintaining it is not the easiest task, but marketers can do it with the right tactics and good organization.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.