In this age of social media—and social distancing, due to the pandemic—video content reigns supreme. Everyone loves videos. Marketers love it because they get to promote their brand. Viewers love it because they get to be educated and entertained.
So whether you’re trying to increase your sales or just binge watching different content, videos have a very special place in today’s society.
Everyone is online, and everyone is spending their time watching videos. In fact, people spend more of their time online watching video content than looking at images or reading text-based content. So if you still haven’t launched your own video marketing campaign, you’re definitely missing out.
Today we’re going to talk about the different benefits of video marketing and why you should join in on the fun. Remember, your competitors are surely producing their own video content. You don’t want to get left behind!
What are the Benefits of Using Video to Market to Your Audience?
Videos are undeniably popular. But if you need more reasons to try out video marketing for your own brand, here are some of its biggest benefits.
For starters, videos are eye-catching. Because humans are visual creatures, our eyes are naturally drawn towards videos whenever we see them in our feed. It’s not just the fact that it is a visual medium, but it’s also the sound and the movement that captures our attention. Videos grab people’s attention, no matter what type of video content it is.
Because of people’s natural reaction to videos, smart marketers use it as an opportunity to get their brand’s message across. They create interesting content to keep people engaged. A well-made video can be very effective when it comes to converting leads into paying customers.
As a marketer or business owner, you should know that buyers use their emotions to justify their purchases. An effective video marketing campaign will create a strong emotional connection between the brand and the audience. It’s not as easy to create that kind of connection with any other type of content.
90 percent of customers agree that product videos help them make buying decisions. This is why video marketing has become especially valuable to marketers. Studies show that marketers who use video are growing revenue 49 percent faster year-over-year than those who don’t.
Aside from increasing your conversions, videos also expose your brand to a much larger audience. Videos allow your brand to shine. With videos, you can show the world what your business is all about.
Videos such as vlogs, behind the scenes videos, brand videos, live videos, etc. can help you showcase your personality and really set yourself apart from the rest of the industry. Not only will it help you create an emotional connection with your audience, it will also help you show authenticity. This creates trust, which is very important for businesses in the long run.
Why People Love Video Content
Out of all the types of content you can share with your audience, video is by far the most magnetic. The combination of movement, audio, colors, text, and other important elements make videos stand out in a way that no other type of content could.
If a picture paints a thousand words, imagine the impact of a single video. When a person sees a video, they can’t help but look.
Even from a practical standpoint, videos are more convenient. It’s a fast-paced world out there, and not everyone has the time to consume long-form content. But videos are very easy to digest. They can deliver a lot more information within a short period of time.
It’s easier to communicate through this medium. People can see the person speaking, which already gives them a lot more information than reading a text-based long-form article. They can hear the person’s voice, see their facial expressions, and listen to the shifts in their tone. At the same time, they can see text on the screen along with images and other visual elements that help convey a story. That’s why videos are perfect for educational purposes.
But other than that, videos are really just a lot more entertaining. With a video, you can present information in a way that’s engaging and not boring.
The challenge for marketers and entrepreneurs is to create video content about topics that people care about so they will actually want to watch the entire video. Posting something that’s informative and entertaining at the same time is the key to success when it comes to video marketing.
How Video Benefits Your SEO
Video can benefit your SEO if you do it properly. SEO, or search engine optimization, is all about using content and relevant keywords to influence your ranking in search results. Done correctly, SEO can drive more traffic to your website and therefore help you generate more leads.
If you are properly leveraging Google products—especially YouTube—and using them the way you’re supposed to, then you can get more value out of your video marketing efforts.
If you visit Kennected’s YouTube channel, you’ll see a ton of videos. But if you’re observant enough, you’ll see that there’s a pattern in our videos and vlogs. We don’t just make high quality videos: we incorporate SEO into every single one.
This is because the higher you rank in search results, the easier it is for people to discover you online. That’s how you attract a large audience. It’s not enough to make videos, you also have to optimize them with SEO techniques.
Using the right keywords will ensure that your videos are easily found by the people who are looking up those terms.
Video quality is obviously very important too, because the longer people spend watching your videos, the more it will benefit your SEO rankings. If people spend a lot of time on your website, it shows Google that it’s valuable and that it should appear higher in search results. So create video content about interesting topics that people want to watch.
How People React to Written Content vs. Watching Video on a Website
Don’t get it wrong: people don’t hate images and text-based content. Some people love to look at pictures. Some people love to read long articles. But not everyone feels the same way. Generally speaking, more people appreciate videos and that’s why you need your own video marketing campaign.
With written content, it can take a while to cover all the important details. Long articles can take a few paragraphs just to get to the point. Videos, on the other hand, don’t need to go through all that just to deliver the same message.
Videos let you display subtle nuances like facial expressions and shifts in tone. You can say more with less effort because you even have access to things like body language.
Not to mention that people don’t even have to commit their full attention to watching a video just to get the message. They can just listen to the audio while they are doing something else. This is the type of quality that makes video content more accessible and more convenient for consumers.
When people are aimlessly scrolling on social media, videos are the ones that are most likely to stop them from scrolling. That kind of impact should not be overlooked. Videos are engaging and they are perfect for reaching your target audience online.
Video Content on YouTube Can Generate TONS of Views
Now that you know the value of video marketing, it’s time to produce your own content, optimize it for SEO, and publish it on the right platform. This last step is just as important as crafting a high quality video. Even if you have a video with high production value, if no one sees it, it’s not going to make an impact.
That’s why you need to upload your video on the right video sharing platform. YouTube is a no-brainer. If Google is the most popular search engine online, YouTube is actually the second. Google owns YouTube, so if you upload your video on YouTube, your chances of ranking high in Google increase significantly.
YouTube is the best place to share your videos. It is the biggest video sharing platform online with over 2 billion users and counting. That’s a compelling reason to build up your brand’s YouTube channel. YouTube should be one of the first places you upload your content. The potential audience here is hard to ignore.
That said, it can be hard to stand out on YouTube because there’s a sea of content being uploaded every second. That’s why your optimization skills should be on point. You need a descriptive, keyword-rich title and description. You need an eye-catching thumbnail, the right tags, and of course, a highly engaging video that’s worth sharing on social media.
Video Works on Instagram, Facebook, YouTube and More
YouTube should be one of your top priorities when it comes to distributing your video content. But video marketing also works in other social media. Facebook, Instagram, LinkedIn, Snapchat, and TikTok are all extremely popular, with large, devoted communities consisting of very active users.
When it comes to distributing your video content, it’s all about figuring out where your ideal audience is hanging out online and then targeting them there.
If your audience is on Instagram, there’s no point in promoting yourself on Snapchat. Focus on the platform where your target audience is and then try to build your own following there.
The good news is that videos perform well no matter where you put them. If it’s a truly engaging video, you can even go viral sometimes. With the right strategies, video marketing can work wonders for your business. So get out there and create your own video marketing campaign so you can enjoy this wonderful source of leads and revenue.