How Do I Become A Sales Enablement Specialist

Table of Contents

A sales enablement specialist requires a high school diploma or equivalent, or one year of sales experience. A sales enablement specialist must also possess customer service skills and the ability to work in a fast paced environment.

Throughout the course of this article, we’ll cover the following topics in depth:

  • What sales enablement is

  • What a sales enablement specialist does on a daily basis

  • How your sales and marketing teams contribute to the sales enablement initiatives

  • A quick guide to the sales process and sales training

Read on to learn all about what a sales enablement specialist does and how this process can streamline your entire business venture.

What is Sales Enablement?

Sales enablement is the process of providing your sales team with all of the necessary resources and content that they need to sell more effectively.

Many businesses will employ a few sales enablement managers to aid in this process, and a sales enablement manager plays an important role here.

A huge part of sales enablement is making sure that sales performance is being optimized, and it is up to your sales enablement professionals to make sure that sales reps are being held accountable and that the resources provided to them are working.

A sales enablement specialist is also sometimes called a sales productivity manager, meaning that a big part of the role is ensuring productivity and sales enablement strategy are at a high level.

Sales enablement programs have a lot of moving parts, so creating a sales enablement team is often a great way to strengthen your strategy and help your sales team perform at their best.

Start filling your sales pipeline today

What Does a Sales Enablement Specialist Do?

Sales enablement specialists will aid in the sales team in their selling efforts, as well as serve as a sales enablement leader for the marketing team to refer to and collaborate with.

Sales enablement plays a big role in the success of your business, so having designated sales operations members for support and reference will make a big difference.

Effective programs will have set solutions and a plan to execute them.

Monitoring the sales efforts of your sales reps is a big part of the job, but arguably the most important aspect of the job title is the constant collaboration with your marketers.

Your marketers are in charge of the following:

  • Tracking revenue growth

  • Serving as a field enablement manager to provide sales support

  • Focusing on project management

  • Creating content for sales members

  • Making sure to deliver content creation to customers and sales reps reliably

Your marketers are responsible for a lot during this process, so a sales enablement specialist needs to also provide support to them.

The best way to have your sales enablement projects succeed is to have strategies in place to support everyone involved, and that is one of the main job duties of a sales enablement specialist.

Role of Your Sales Team in Sales Enablement

As the heart and soul of your sales enablement initiatives, your sales team has a lot on their plate.

Here are some of their daily responsibilities:

  • Embody sales leadership

  • Partake in professional development

  • Use key skills and customer facing teams

  • Be executive leaders in their role

  • Hold their fellow sales reps accountable

  • Undergo frequent sales training as needed

  • Provide feedback and be willing to accept criticism

A big thing here is the frequent sales training that should be happening often within your sales enablement strategies.

Your sales enablement is flexible and often changing, so frequent training and updated content is absolutely necessary to the success of your sales organization.

When your sales reps are receptive to criticism and willing to adapt their mindset to accommodate sales enablement solutions, your business will thrive.

How Kennected Uses Sales Enablement

Here at Kennected, sales enablement is at the heart of our business, and it should be for your business too.

Sales are what generate revenue and drive overall success within a business, so why wouldn’t you be pouring resources and content into that source?

Make sure to spend the time necessary toward sales enablement.

Your business venture will begin to thrive!

Start filling your sales pipeline today

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

Schedule a Demo -
Grow Your Business

Subscribe For

Get started with Kennected today!