How Do I Become A Local Real Estate Market Expert

Before you can conquer the world of real estate, you need to make your mark in the local scene first. Becoming a local expert is one of the most effective ways to find more real estate career opportunities. By gathering as much information as possible on the neighborhood you work in, you are guaranteed to find more leads. This will give you an edge over your competitors.

How to Become the Real Estate Marketing Pro in Your Town​

To become a local real estate market expert, you need to become familiar with it. Give yourself a tour by car, bike, and on foot. Become more acquainted with your local real estate and take note of new properties that are under construction on the outskirts of town. Learn the shortcuts, walking routes to the shops, and remember how long it takes to travel from one place to another. Find out how close the train station and airport are to the properties in your portfolio.

Once you start working with your clients, you will know the whole town like the back of your hand. You can supply tons of useful information to them and help make their decision much easier.

Your clients will value these tidbits of information as it will allow them to paint a picture in their head of what it’s like to live in that property. You are more likely to close deals if you can help clients envision their future at the home you are showing.

There are other things you can try. Study the region’s real estate market to stay ahead of the game. Read local newspapers to see if there are any new developments in the area. See if there are other factors that may affect house prices, such as the construction of a new train line.

You can also browse the property listings on competitors’ sites. Since values are constantly fluctuating, you need to stay on your toes and be aware of major changes in the real estate industry.

Becoming an expert is essentially developing your skills and knowledge to the point where you are the go-to resource for all things real estate. This will not only build your reputation but also establish your authority. It will be much easier for you to develop trust in your future clients because you already have a name.

To further demonstrate your expertise, you can use LinkedIn to share links to your blog or website, where you can upload high quality content. Write articles and blog posts about local real estate.

All of these tips will help you build a good reputation as a dependable real estate agent. In the long run, this will help you find the best deals.

You shouldn’t just focus on building relationships with clients and prospects. Try to connect with local businesses and forge strong relationships there. They may even give unsolicited recommendations for your services when they have customers who want to buy or sell a house.

Getting involved in the community is the best way to become a local real estate market expert. You’ll be a well-known face around town in no time, and your services will be advertised for free through word of mouth.

To take your lead generation efforts even further, use Kennected. Kennected helps you refine your outreach by using LinkedIn’s data-rich filters. You can then set up and schedule personalized messages to your ideal clients automatically. Book a demo today to find out more about how Kennected can fine tune your lead generation.

LinkedIn for Real Estate Agents: How to Generate Leads and Referrals​

Can LinkedIn be used to generate real estate leads? Of course the answer to this is yes!

The question you’re probably actually wondering though is how effective LinkedIn is for real estate lead generation. Some of these LinkedIn statistics serve as proof:

  1.  LinkedIn has the highest visitor-to-lead conversion rate, almost three times that of Twitter and Facebook!
  2. 80% of LinkedIn members drive business decisions at their companies
  3. Demographics on LinkedIn are ideal for real estate lead generation – age 30+, 90% make household decisions, and their annual incomes are relatively high

Numerous real estate agents have made over a million dollars through LinkedIn leads. So, if you’re a real estate agent and not using LinkedIn for lead generation, then you’re missing out on a lot!

In this section, you’ll learn a few easy and actionable tips on how you can effectively generate leads from LinkedIn and further increase your real estate sales.

Create a Stunning Profile​

A LinkedIn profile is like a real estate agent’s resume. Your prospects are going to get their first impression of you based on your LinkedIn profile. That being said, it’s crucial to optimize your real estate agent’s LinkedIn profile the right way:

  1. Add a professional profile photo and cover image
  2. Add a creative headline and include your LinkedIn keywords in it
  3. Add a summary that adds credibility and authority to your brand
  4. Customize your LinkedIn URL
  5. Add your landing page links and CTAs to the featured section of your profile
  6. Reach out to your colleagues and clients for LinkedIn recommendations and endorsements
  7. Fill out all other details such as education, experience, and contact info

Numerous real estate agents have made over a million dollars through LinkedIn leads. So, if you’re a real estate agent and not using LinkedIn for lead generation, then you’re missing out on a lot!

In this section, you’ll learn a few easy and actionable tips on how you can effectively generate leads from LinkedIn and further increase your real estate sales.

Create Your Real Estate Landing Page with a Lead Magnet​

A landing page is a page on your website where your should direct your leads to from LinkedIn. You can have a “lead magnet” on your real estate landing page such as a free real estate course, a guide, or a checklist.

You can ask for your prospects’ emails or other properties in exchange for this free resource. This way, you get a list of prospects along with their email addresses. You must also add your contact information on your landing page so that you’re making sure prospects are able to get in touch with you easily.

Build Your Network

Building your network is the most essential part of real estate lead generation on LinkedIn. You cannot simply connect with random individuals and expect to generate inbound leads. Your approach towards building your LinkedIn network must be very strategic and well-thought-out. 

#1. Send Personalized Connection Requests to Relevant People

LinkedIn allows you to send free connection requests along with a note to your 2nd-degree connections (connections of connections). This means if you have your colleague as your connection, you can reach out to their connections with a personalized note.

Use this to your advantage by adding construction companies, home builders, HR professionals looking for housing for their employees, and your colleagues’ clients – anyone who is likely to show interest in your real estate services.

You should also add people who may know someone else who might again become your real estate prospect. This way, you can grow your network and visibility on LinkedIn using relevant connections.

But if you simply send a connection request without any note, your chances of getting added are going to be very low. So always add a personalized message while sending a connection request.

You should address the person by their first name, then state something you two might have in common or give them a genuine compliment. Then say that you would like to add them to your network. This way, your chances of getting accepted grow way more! Here’s an example of a personalized LinkedIn connection request you can use:

“Hi {first_name},

I just came across your profile, and I must say that I love the kind of content that you put out! We also seem to share {XYZ} in common!


I’d love to follow and connect with you on LinkedIn.




#2. Join LinkedIn Real Estate Groups​

LinkedIn groups are another great way to network with relevant people, get noticed, and, ultimately, generate leads.
Start by searching for real estate groups on LinkedIn and then send requests to join such groups.

You should also search for some local real estate groups. This will help you build more local connections and referrals. Once you get accepted into a few of these groups, interact with the people in them! You can do this by commenting on other peoples’ posts or putting out your own content. Be sure to actively engage with these communities.

Another great feature of LinkedIn is that you can send free messages to all of your LinkedIn group members. If someone seems to be interested in real estate properties in your locality, you can directly message them and build a genuine relationship.

Ask for Referrals​

Referrals are another great way to land real estate leads. When you perform a LinkedIn search, you’ll get a list of your shared connections below.

If you’re really looking to connect with a specific person, you can contact your shared connection via direct message and ask for them to refer you by explaining how you might be of help to them. This way, you are getting a virtual introduction to your leads and consequently growing your network even larger.

Another great way to get referrals is through LinkedIn group. Real estate agents moving out of their area might be looking to refer some other good real estate agents. By joining such LinkedIn groups, you’ll get a chance to be referred to new clients and better leverage your network.

Create Relevant Content​

LinkedIn loves it when people engage with posts and articles on LinkedIn. This is why the best way to get noticed and increase your leads on LinkedIn is to post content regularly. You should try to put out relevant content and add value to your real estate leads somehow. By creating content based on real estate, you mark yourself as an authoritative figure, and you also further engage with your audience.

Here are a few more tips for creating real estate content on LinkedIn:

  1.  Add 3 to 5 relevant real estate hashtags to increase engagement
  2. Publish LinkedIn articles or share your blog posts on LinkedIn to grow your brand and emerge as a thought leader in the real estate industry
  3. Actively engage with people in the comments section. Share your opinions and thoughts in your posts as well as others’ post comments. If someone shows interest in real estate listings, follow up with them through LinkedIn messaging and engage with them in a valuable way
  4. It is good to share real estate listings on your profile as many people on LinkedIn are either actively looking to buy houses or likely know someone who would be interested
  5. Not all posts should be about real estate listings. If you do this too often, people may tag you as annoying and scroll right past your post. You should put up non-promotional posts that have the sole purpose of adding value to your leads
  6. Stories tend to garner more engagement on LinkedIn. Make your posts creative with storytelling!
  7. Structure your content well. Break it down into bullets and paragraphs while avoiding massive walls of text
  8. Create more fun types of content such as LinkedIn polls in order to help drive further engagement


LinkedIn is one of the best ways to build your professional network, grow your brand, and generate more real estate leads. Unlike Facebook and Instagram, people on LinkedIn are genuinely looking to connect with people and learn more. So hop onto LinkedIn now, connect with people, add value to them, and then start generating high-ticket inbound and outbound real estate leads.

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