LinkedIn now has over 675 million users across 200 countries. While it is not as big as Facebook and Instagram, which have billions of users each, LinkedIn is a very important tool for professionals, particularly marketers.
In fact, LinkedIn is the biggest platform for professionals, generating over 80 percent of B2B leads—which is the highest of any social networking site. Becoming an influencer on LinkedIn is tricky, but it can reap exponential rewards if you do manage to achieve it. So here we are discussing the ways you can get started on the path towards reaching influencer status on LinkedIn.
How to Gain a Cultlike Following on LinkedIn
To start off, try to develop a content roadmap. You want to plan around your target audience’s interests so that your posts will get maximum engagement. Set an engagement goal and track your progress using your Analytics page to see what’s working and what’s not.
A successful LinkedIn profile thrives because of two things: value and authenticity. People want to see the real you. When posting content, try to sound like your authentic self rather than being too sales-oriented. People don’t appreciate it when you’re selling to them all the time.
Instead of annoying your prospective followers with advertisements for your products and services, deliver value. You will gain a following if people see your content as helpful, informative, or inspiring. If you consistently post about things that matter to your audience, you will be able to keep their attention.
Using Social Media the Right Way
You want to honor the “social” aspect of social media as much as possible. You can only build a community by interacting with other people. Ask questions, respond to all comments, and stay focused on engaging in two-way conversations. Monopolizing an interaction to get your message across won’t benefit you as much as genuine conversations.
Try to maintain a warm, personable, and friendly vibe, whether by referring to the person by name or by adding emojis and GIFs to your comments.
Don’t underestimate the value of hashtags when sharing your content. On social platforms, including LinkedIn, hashtags help people find topics and content of interest. By adding a set of relevant hashtags to your posts, you can guide your target audience towards your content.
Lastly, don’t forget to include a call to action when posting content. Once you have nabbed your audience’s attention, you should make the most out of that opportunity. Encourage your audience to do something by including a call to action. LinkedIn updates with links can see up to a 45 percent higher follower engagement than updates without links.
Defining What an Influencer is on LinkedIn vs. Instagram & Facebook
Becoming an influencer in social networking sites such as Instagram, Facebook, and Twitter can give you popularity. But becoming an influencer in LinkedIn gives you actual credibility. LinkedIn influencers can easily expand their network, drive traffic to their website, and boost sales by simply being more credible than the competition.
LinkedIn Influencers are invited by the LinkedIn management itself to have an Influencer tag on their profile. These people consist of thinkers, leaders, and innovators. The Influencer tag completely changes your status.
This is what sets LinkedIn apart from other social networking sites. When you hear about influencer marketing, you mostly think about young, attractive individuals posting pictures of a curated lifestyle while promoting products. On LinkedIn, this is not the case.
LinkedIn influencers have key decision makers in their audience. Influencers are followed by CEOs and many other decision makers who pay close attention to what these influencers say.
Simply put, if you want to put your business in front of key individuals in your industry, LinkedIn is the way to go. LinkedIn is extremely popular with B2B influencers because it is where highly educated professionals in upper management spend a lot of their time.
Additionally, there are brands that fit better with LinkedIn than Facebook or Instagram. Brands that have a more professional feel gravitate towards LinkedIn influencers.
What to Post: Original Content vs. Curated Content
We have talked about the importance of providing value to your target audience in the form of content. Now let’s talk about what kind of content you should be working on. Content creation and content curation are two valid strategies that you can use to attract more followers. Of course, they work differently from one another.
Content creation refers to the process of creating your own original content, whether it comes in the form of blog posts, articles, press releases, images, or videos. Content creators market their content to their audience.
On the other hand, curation refers to the process of gathering existing information related to a relevant topic in your niche and then sharing it with your followers. Both types of content have their benefits.
Content creation helps you generate leads, drive traffic to your website, establish your brand, and become a thought leader in your field. Content curation saves time and helps build relationships by proving you are interested in sharing knowledge even if you aren’t able to promote your brand.
To get the best results, you can use both types of content in your LinkedIn strategy. Some influencers suggest following a 4-1 content guide: this means for every piece of content you post, share four pieces of related content published by others. It puts the spotlight on your audience’s needs, rather than on your organization.
So even though you are filling up your feed with fresh content, you don’t have to create new content from scratch every day. You can also repurpose blog posts, videos, eBooks, webinars, and infographics.
Be sure to re-share your top-performing content every now and then for anyone who missed it the first time. No matter what type of content you are sharing on LinkedIn, it is important to stay consistent in terms of quality and frequency of posts.
Best Times to Post on LinkedIn Based on your Target Audience
You can get the most meaningful engagement on LinkedIn if you post at least once per day. When it comes to optimal posting times, it all depends on your target audience.
Every audience will be different, including the times they consume content. So even within a platform like LinkedIn, there is no hard and fast rule on timing that applies to every campaign and every piece of content. Try to experiment and see what works best for your company.
If you’re not posting every day, at least try to target Fridays and Mondays for your content drops because those days can get significant engagements, depending on your niche. Fridays are great for releasing inspirational and light-hearted content that can engage people as they slow down and relax for the weekend.
Mondays are perfect for informative content that helps solve particular problems because people are focused on tackling challenges for the week ahead. Make sure you do your own testing and find that sweet spot that suits your audience.
To help you with your LinkedIn outreach efforts, use Kennected. Kennected refines your outreach using LinkedIn’s data-rich filters. This automation tool can bring you the most qualified leads. Kennected also makes it easier for you to reach out to more people at scale, so you can focus on more important tasks.