LinkedIn now has over 675 million users across 200 countries. While it is not as big as Facebook and Instagram, which have billions of users each, LinkedIn is a very important tool for professionals, particularly marketers.
In fact, LinkedIn is the biggest platform for professionals, generating over 80 percent of B2B leads—which is the highest of any social networking site. Becoming an influencer on LinkedIn is tricky, but it can reap exponential rewards if you do manage to achieve it. So here we are discussing the ways you can get started on the path towards reaching influencer status on LinkedIn.
We have talked about the importance of providing value to your target audience in the form of content. Now let’s talk about what kind of content you should be working on. Content creation and content curation are two valid strategies that you can use to attract more followers. Of course, they work differently from one another.
Content creation refers to the process of creating your own original content, whether it comes in the form of blog posts, articles, press releases, images, or videos. Content creators market their content to their audience.
On the other hand, curation refers to the process of gathering existing information related to a relevant topic in your niche and then sharing it with your followers. Both types of content have their benefits.
Content creation helps you generate leads, drive traffic to your website, establish your brand, and become a thought leader in your field. Content curation saves time and helps build relationships by proving you are interested in sharing knowledge even if you aren’t able to promote your brand.
To get the best results, you can use both types of content in your LinkedIn strategy. Some influencers suggest following a 4-1 content guide: this means for every piece of content you post, share four pieces of related content published by others. It puts the spotlight on your audience’s needs, rather than on your organization.
So even though you are filling up your feed with fresh content, you don’t have to create new content from scratch every day. You can also repurpose blog posts, videos, eBooks, webinars, and infographics.
Be sure to re-share your top-performing content every now and then for anyone who missed it the first time. No matter what type of content you are sharing on LinkedIn, it is important to stay consistent in terms of quality and frequency of posts.