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Although business decisions used to be based mostly on experience, intuition, and accumulated knowledge, times have changed and entrepreneurs now have more tools than ever to help them make smarter decisions.
More specifically, business intelligence tools now provide more accurate information so that business owners don’t have to just rely on gut feelings anymore. With business intelligence, entrepreneurs can make use of data to guide their decision-making.
Also known as BI, business intelligence tools combine data visualization, data analysis, and reporting capabilities into one reliable resource. Not only do they give entrepreneurs information, these tools also enable them to take action.
In this highly competitive landscape, enterprise business intelligence tools can help you keep up with the competition and even boost your revenue streams. Any organization can use BI tools no matter what the size or industry. If you need to analyze and visualize business data, this is the type of tool you need.
Here we will take a closer look at what enterprise business intelligence is and what it does for a company.
What is Enterprise Business Intelligence?
All of the methods and processes that involve collecting, analyzing, and storing information from business operations are considered business intelligence. The goal of these tools is to provide the most accurate look at a particular business or enterprise.
BI can be used throughout a large corporation or enterprise. This usually requires more sophisticated platforms to gather information throughout the organization. But used correctly, business intelligence can help companies become more efficient and productive.
An enterprise business intelligence platform should allow for collaboration. It should work seamlessly between users, allowing them to share and analyze data as needed, no matter what department they are from. The platform should make it easy to publish and distribute insights. It should also allow data to be shared with clients—all while keeping your data secure and without compromising your data.
Business intelligence tools usually come with analytics so users can make smart decisions on the fly. With powerful insights and statistics, businesses can make the most strategic decisions that are going to be beneficial for the whole company.
Ideally, the business intelligence platform would be easy to use. Data should be presented in a clear and easy-to-digest format through a highly visual interface. Team members should also be able to do what they need to do without the assistance of your IT team. Business intelligence tools must be able to do more than just make bar graphs and pie charts. Features like heat maps, scatter plots, and other data visualization methods would go a long way.
If you are looking for an enterprise BI platform, go for one that can seamlessly integrate into your existing tech stack and data structure. The goal is to be able to access the business intelligence platform from any device, whether it’s desktop or mobile.
How Does Enterprise Business Intelligence Work?
Business intelligence has become an important foundation in every company’s short and long-term business strategy. But how exactly does it work?
Business intelligence does not actually refer to any particular kind of analysis. This means it may refer to any tool or process that can be used to gather and analyze data in a way that will help a company get closer to its goals.
With this in mind, there are countless BI tools that can help different businesses and different departments. Some BI tools focus on day-to-day business activities while others help business owners make better long-term decisions.
If you’re not leveraging data and analytics to get ahead of the competition, you’re getting left behind. You may not be reaching your full potential. Enterprise business intelligence helps companies optimize their performance so they could be more valuable.
Regardless of their purpose, BI tools gather data through a variety of data sources. They may use sales analytics, marketing analytics, operations performance, or supply chain data as data sources. They may also use customer relationship management software or CRMs like Salesforce or Pipedrive.
By collecting information from existing data sources, business intelligence tools can provide quick and accurate information such as customer data and financial data.
What are the Benefits of Enterprise Business Intelligence?
There are many ways an organization can benefit from the strategic use of enterprise business intelligence. BI can play an essential role in your company’s growth as it helps you make better day-to-day decisions. With enough information, you can also build customer relationships more effectively.
Enterprise business intelligence platforms can provide even more data and analytics, which can give entrepreneurs a better perspective of their business.
No matter what industry you are in, you will benefit greatly from using business intelligence platforms. You can enjoy valuable business insights, fast and accurate reporting, and up to date information that you can use to get in front of your target audience. This will also allow you to improve customer satisfaction, learn about current market trends, and increase your operational efficiency.
With accurate data comes increased productivity, which in the long run will lead you to increased revenue and a stronger brand.
BI software can help entrepreneurs gain a better understanding of customer behaviors, patterns, and preferences. They can take this feedback and adjust their strategies in real time. This improves customer relationships by allowing you to provide an excellent customer service. You may even be able to anticipate the needs of your loyal customers, which only improves the experience for them.
Not only that, but you can use business intelligence to recognize market trends early on and get ahead of your competition. Enterprise business intelligence gives you so much data to work with. You can use this to research both existing and emerging trends. You can then spot more business opportunities than ever before.
Use Kennected to Take Your Business to the Next Level
If you want to generate more leads and reach more people than ever, you can’t just rely on data. You need tools that will help you with your outreach. Business intelligence makes your business more efficient—but automation makes life easier for entrepreneurs. This is where Kennected comes in.
Kennected taps into the world’s biggest social network for professionals, LinkedIn, and allows you to reach your target audience with ease. This LinkedIn automation tool brings you a continuous stream of leads, meetings, and connections.
You may be wondering: why LinkedIn? And the answer is simple. It is the biggest social platform that is specifically built for business and professional connections. This means it is full of high quality leads for B2B marketers, salespeople, and entrepreneurs. LinkedIn has over 810 million users around the world and it is still growing. The platform consists of professionals, business owners, CEOs, and other decision makers from various industries.
Imagine being able to send personalized messages to everyone in your defined area or town that has a LinkedIn account. That’s the power of Kennected.
LinkedIn’s data-rich filters can help you narrow down your target audience. You can then copy the search result URL onto the Kennected dashboard to setup a campaign. You can also have multiple campaigns running at once.
After that, it’s all a matter of setting up personalized messages and waiting for the leads to come in. No need to spend hours of your time spraying and praying on LinkedIn. You can be even more efficient than when you are simply relying on BI tools for useful data—you can attract leads through automation.
Kennected also allows you to setup personalized follow-up messages to increase your chances of getting a response. This personalized approach is what sets Kennected apart from other lead generation and LinkedIn automation tools. In fact, Kennected even limits the number of messages sent per day so you don’t end up looking like a spammer.
Kennected sends your messages and follow-ups automatically, but not in bulk. It’s as if you were sending the messages yourself. That’s the beauty of automating with Kennected. It tackles the tasks that are tedious and repetitive so you can focus on more important things like running your business or converting your leads.
When a lead responds to your message, you get notified by Kennected. This means you can jump right into the conversation and start building that connection with your potential new customer.
Kennected helps companies save lots of time. Instead of waiting for someone to answer, you can automate the process and work on more important things.
Whether they buy something off of your first message or they just connect with you, you win. This is because when someone connects with you on LinkedIn, you instantly get their email, phone number, and contact details—all within the Kennected dashboard. Kennected will help you reach thousands of people at a lower cost than mailers. They will also help you build up your SMS list, email list, and more.
It also integrates seamlessly with HubSpot, Salesforce, Insightly, Zoho CRM, Close CRM, and Pipedrive.
It’s all about being everywhere your ideal customers are. Kennected can help you grow your business. Book a demo with Kennected today to learn more!