LinkedIn is a wonderful tool for the modern salesman. But just like any other tool, it needs to be used properly, or else it wouldn’t be much help.
LinkedIn Automation, for example, helps make life easier by allowing you to connect directly with potential customers, bypass email spam filters, and approach a conversation as casually as you would like. However, if this is not done properly, LinkedIn Automation can feel like spam. Instead of giving the desired results, it can alienate contacts and drive business away.
Some even say LinkedIn is better than email prospecting and cold calling because of its versatility. Used correctly, it can lead to face to face meetings much faster than traditional methods.
When using LinkedIn automation, make sure to keep messages light and conversational. Otherwise, it may come across as non-genuine, fake, and annoying. This is a genuine concern for many firms, especially those that want to make LinkedIn a cornerstone of their sales funnel.
Content needs to showcase what the brand is all about, what it does, and how the company is a thought leader in the industry. This should be done without giving potential leads a hard sell—the goal is not to sell them anything right away, but to build a relationship.
A firm that sells could-based security solutions, for example, should start by becoming an expert on all things related to cloud space. This will reflect on the firm’s content, and it would convince customers that what you are selling is worth their time. If the industry recognizes your company as a leader in the space, they would not go for a second rate choice.
While email is a quantity game that feels like spam, social selling is more focused on quality.