LinkedIn Sales Navigator: These Are The Five Things Every Enterprise Level Customer Needs To Know:
LinkedIn is a very valuable social network for businesses, professionals, and especially B2B sales reps. While Twitter and Facebook hold a lot of value when it comes to social selling, many organizations still gravitate towards LinkedIn because it is designed for the purpose of building connections between professionals.
LinkedIn recognizes this advantage and has taken many steps to maintain this reputation. Its Sales Navigator feature is another bid to secure its spot as the top social networking platform for B2B marketing. It was made to empower sales professionals and help them establish relationships with customers and prospects.
“Tapping into the power of our network of 313 million members, and the data that underlies it, we make it easy for sales professionals to stay updated about key accounts, focus on the right people, and build trusted relationships along the way,” said Mike Derezin, Vice President of Sales Solutions at LinkedIn.
Here are a few important things users should know about the LinkedIn Sales Navigator.
LinkedIn’s newer Navigator feature has its own separate login, which provides a more standalone social selling experience. It also reduces the need for a lot of manual searches from the previous version. Before this standalone product, LinkedIn already offered a Sales Navigator that sales reps could access via their normal LinkedIn accounts. The new version makes it significantly more convenient. Whats even more convenient than copy and paste prospecting? Leveraging Kennected’s LinkedIn automation platform! Of course! We work with Sales Navigator if you’re already a user. Not a SN user? No problem! We can still help you scale up your lead generation.
LinkedIn Sales Navigator offers Options for Premium Profiles
While the product is not free, it offers many significant benefits for B2B marketers. For example, the LinkedIn Sales Navigator provides premium profile options such as larger headshots and background images in addition to other improvements. This helps users create a better first impression, which could go a long way in building relationships and forming connections on LinkedIn.