Roofing companies help clients with all their roofing needs, from repairing damaged roofs to installing brand new roofing systems. They are experts when it comes to different roof types and materials. They can help commercial and residential clients to protect their property from the elements.
The roof is one of the most important parts of a building because it protects the whole thing. If the roof is damaged, it can leak and compromise the entire structure. Of course everyone knows how important roofing services are—but it can still be a bit difficult for roofing companies to find new clients.
If you don’t have a stream of leads to work with, your business can suffer a lot. The reason why most businesses fail is because they are unable to generate enough leads to keep themselves afloat. Today we will be discussing different ways roofing companies can generate leads.
How to Generate Leads for Roofers
Successful roofing companies are able to generate their own pipeline of new business opportunities.
You need to develop your own game plan. The good news is that roofing companies can benefit from both “old school” and “new school” lead generation strategies. The traditional approach is to collect business cards and focus on networking. The bigger your network, the easier it is to generate leads.
At the same time, you should also apply more modern techniques such as digital marketing in order to really thrive in this competitive industry.
If your roofing company is just starting out, you may find it difficult to get referrals. But you can ask your friends, family members, colleagues, former classmates, and other acquaintances to introduce you to people who may be in need of your roofing services.
Ask for referrals from people who know and trust you. These are the people who are most likely to recommend your business to the people they know.
The goal is to introduce yourself to a wider audience. Eventually, you will start working with more and more clients. You can then get referrals from your satisfied customers.
Your referral system doesn’t have to be flashy. All you have to do is ask people to introduce you to people they know. You can give them some sort of incentive for each referral that converts.
Referrals are a form of word of mouth marketing, which is still one of the best marketing strategies even in this digital age.
Referral Partners for Roofers
We know referrals are extremely valuable. So if you want to get more referrals, you can look for referral partners. A referral partner is a business associate who recommends your roofing company in exchange for something valuable. You can reimburse them for each lead that converts into a paying customer.
It can also go the other way around, with you sending leads their way every now and then. In this case, as a roofing company, you can get referral partners from realtors, real estate agents, and other professionals with a sizable number of clients.
If you have a referral partner, you can benefit financially even from business opportunities that are not directly tied to your own company. This means you can still benefit from having a contact who would not bring you income otherwise. Both referral partners can generate leads from one another.
Facebook Ads & Organic Leads
Everyone is spending time on social media. So if you are not promoting your roofing company online, you are missing out on a fantastic source of leads. Your competitors are probably getting ahead of you.
If you’re going to generate leads on social media, you need to remember that they operate in different ways. Different social networks have different user demographics, different content types, etc.
For example, Facebook has a large user base of over 2.8 billion people. The demographics are diverse here, and it is used by a lot of different age groups. It has a lot of adult users—a significant portion of which are presumably homeowners. These are the people you want to target.
Content is king on Facebook. So if you want to generate leads here organically, you can use text-based content, as well as photos and videos. They all do significantly well here.
You can post articles and videos about common roofing problems and what homeowners could do. This will help establish your place as a thought leader in your industry. This builds your reputation and credibility, which will help you in the long-run.
To complement your organic lead generation efforts on Facebook, you can also go for paid ads.
Facebook ads can be tailored to help you reach different marketing objectives: Conversion, Consideration, and Awareness. You can therefore focus on getting results that drive a positive ROI. Facebook ads are available in different ad formats: video, carousel, slideshow, photo, lead ads, canvas, link ads, and dynamic ads.
Instagram Ads & Organic Leads
When it comes to Instagram, it’s all about aesthetics. This is the most popular photo-sharing website after all. So if you want to promote your roofing company here, prepare to post stunning, high-quality images of different roof styles, roofing materials, etc.
Instagram has over 1 billion users. And while it has a lot of younger users, there are adults here too.
Additionally, you can turn your Instagram posts into eye-catching Instagram ads. Instagram ads may be targeted based on specific qualities like age group, interests, and gender. This will result in more followers for your account, which you can then convert into clients.
TikTok Ads & Organic Leads
You may not immediately think about TikTok when considering lead generation platforms. And yet TikTok is here to stay—so you might as well learn how to use it to your advantage.
This social network has over 1 billion users and it is still growing rapidly. It’s full of funny videos, lip syncs, and dance challenges. You might think it’s not a good place to promote your roofing company, but a lot of internet-savvy marketers are actually using it to post their educational content.
TikTok lets you post serious topics while talking about them in a lighthearted way. It’s a good platform to establish your brand as approachable, humorous, and professional.
In terms of paid ads, TikTok offers native in-feed ads, brand ads, and hashtag challenge ads. But since the advertisement side of TikTok is still being developed, a lot of leads are going to come from your organic strategies.
YouTube Ads & Organic Leads
Your roofing company should have its own YouTube channel. If it’s a large audience you want, YouTube has over 2 billion users. Around 4 billion videos are viewed each day. Not only is it the biggest video sharing platform in the world, it is also the second largest search engine in the world.
It can be a bit tricky to stand out in the sea of video content. In order to generate leads here, your videos need to provide value. Your content needs to be educational and entertaining at the same time.
Use SEO or search engine optimization so that your videos will show up to more people. Use the right keywords in your title, description, and tags.
You can also use YouTube ads to promote your content and maximize its reach. YouTube ads are known for producing massive results because of how many people use the platform every day.
Google Ads & Organic Leads
If you are promoting your real estate business online, why not promote it on the biggest search engine in the world? Google has over 4 billion users, and is also the most visited website.
If you achieve a high ranking in Google search results, you can generate a continuous stream of leads for your real estate business. This is why a lot of marketers use SEO. By optimizing your content with relevant keywords, you can get maximum visibility. You will show up in search results before your competitors.
Use Google AdWords to get even better results. This is Google’s very own advertising program. With Google AdWords, you can bid on certain keywords and have your advertisement displayed on those search result pages. This is extremely valuable because a lot of people look up roofing services online.
One benefit of Google AdWords is that it has no minimum spending requirement. You can set your own budget and control it. You get to choose where your ad appears and even measure its impact using analytics.
LinkedIn Ads & Organic Leads
LinkedIn is a professional social network, and that’s what sets it apart from the likes of Facebook, Instagram, and YouTube. There is no other platform that focuses on building professional and business relationships. Here you can find business owners, CEOs, marketers, managers, recruiters, and other professionals from different industries.
Whether you offer commercial roofing services or residential roofing services, you can find your target audience here. Target CEOs and decision makers and offer your commercial roofing services.
LinkedIn has over 756 million users and more people are signing up each year. It’s a wonderful source of leads whether you are promoting yourself through content, through LinkedIn ads, or using organic outreach.
Although that population may seem smaller compared to social media giants, LinkedIn boasts a higher conversion rate. That’s because professionals are more likely to convert. LinkedIn users have a higher average salary and they have large networks that may be interested in your roofing services. If you reach them with the right offer, you are more likely to convert them into clients.
The best part is that you can automate your LinkedIn outreach with the right tools.
LinkedIn Automation for Outreach
Generally speaking, LinkedIn does not appreciate LinkedIn automation because it goes against their user agreement. They want to make sure LinkedIn users aren’t spamming other users with unsolicited messages. So if you want to automate on LinkedIn, you need to use the right tool.
What you need is a high quality LinkedIn tool that automates your outreach without compromising your account. You need to get Kennected.
Why Kennected is the Ultimate Blue Ocean Fishing Tool for Prospecting & Generating Leads
Kennected only automates the tasks that are repetitive and mundane so you can focus on profit-generating tasks like converting leads and working with clients. Once you set up a campaign, Kennected limits the number of messages sent per day. So even though your messages are being sent automatically, you’re still not spamming other LinkedIn users.
This is why Kennected is the safest automation tool out there. You can reach everyone in your target audience that has a LinkedIn account without putting your own account at risk of getting suspended or restricted.
To set up a campaign, just search for your target audience using LinkedIn’s data-rich filters and then copy and paste the URL onto Kennected. Set up your personalized message and follow-ups, and then launch your campaign. It’s that simple.
Kennected brings you a steady stream of leads, connections, and meetings—all on autopilot. That’s the power of Kennected.
No need to wait for prospects to answer. Kennected will notify you when there’s a message so you can jump right into the conversation and take over from there.
Book a demo with Kennected today to learn more about generating leads for your roofing company using LinkedIn automation.