Because the professional landscape is shifting more and more towards the digital world, you need to find ways to adapt—or else you’ll be left behind by all your competitors. You need an active online presence no matter what industry you are in.
If you’re planning to put more focus on social networking sites, LinkedIn is the best way to go. Those who are trying to expand their network, increase their sales, book more appointments, and find more career opportunities can benefit from LinkedIn’s massive user base.
In fact, LinkedIn now has over 675 million users. It has an advantage over websites like Facebook and Twitter because LinkedIn has a strictly professional approach. If you want more leads, LinkedIn is where you will find them.
But first, you need to find ways to grow your LinkedIn network. Understanding the LinkedIn algorithm can go a long way in fine tuning your social media strategy.