If you’re an insurance agent and you want to find more clients, you need to learn how to generate your own leads. In order to do this, you need a solid lead generation strategy that involves tried and tested marketing techniques.
Here we will talk about some of the things you can try out if you are looking to generate more insurance leads. Simply follow these proven lead generation strategies and enjoy your steady stream of connections and appointments.
It is important to learn how to brand yourself when generating leads. Not only should prospects know what kind of insurance you are selling, they should also get an idea of what kind of person you are from the way you write and present your content.
Your website and your LinkedIn profile are perfect for setting your brand. These are the best platforms to establish who you are, what you can do, and how you can help people. With a solid brand, you can attract your target audience—which makes lead generation so much easier.
Invest in a high quality website and keep it updated so that people know you mean business.
Once you have set up a website, it’s time to focus on driving as much traffic to it as you can. LinkedIn is great for this because once you have posted content on your website, you can share the link on LinkedIn. The bigger your network, the more people can see your content.
Content plays a valuable role in lead generation because it attracts the attention of prospects and it further establishes your role as a thought leader in your industry. Make sure to produce content like videos and articles that are helpful and informative. Write about things that your target market cares about. Use this as an opportunity to share your expertise.
Another low cost lead generation method to implement into your own strategy is search engine optimization or SEO. SEO involves adding keywords to your content that will help your website rank higher in search results. This means if people search for “insurance” or “insurance agent” on Google, Bing, Yahoo or any other search engine, your content will pop up on the first page. The higher you rank, the more traffic you will get.
SEO is free, and you should apply it to all of your content. The only disadvantage is that SEO is used by almost everyone. Your competitors will surely use this strategy themselves to rank higher. This is why you can’t rely on SEO alone for your lead generation—it will take a while to get the results you want.
Search results are very important when it comes to marketing. Every day, billions of people use Google to search for a wide variety of information. This includes all of the people doing their research on insurance.
If you use Google My Business, you will appear in local searches. Google is still the most popular search engine in the world, with over 75 percent of the search market share. Google is said to be receiving about 5.6 billion searches in a day—and a large percentage of these queries have local intent. This means you can benefit a lot from appearing in your local map.
GMB enables users to see the information they need at a glance. If your business is visible on Google, it means people can leave their reviews. Do not underestimate the power of customer reviews, especially when it comes to search rankings. You want your business to be visible in search results—and customer reviews can give you that boost you need. Reviews also improve local SEO. Almost all customers are influenced by online reviews—in other words, almost all of them.