B2B Lead Generation Tactics

Table of Contents

Some of the best B2B lead generation strategies include content marketing, social media platforms, and using your sales and marketing teams to reach your target audience effectively.

In this article, we’ll cover the following:

  • What lead generation is

  • What B2B means in this context

  • How to generate leads

  • What the lead generation process looks like

  • The best lead generation strategies to use for your business

Read on to learn all about generating leads, B2B lead generation, and more.

What is Lead Generation?

Lead generation is the process of curating content towards potential customers on a variety of platforms, all meant to give you more leads.

Qualified leads are the same as potential clients– when someone is interested in your business but is not yet a paying customer, they are considered a sales qualified lead.

Your lead generation strategy will include many different teams and individuals working together to reach potential leads, but the main sales process and marketing content creation are where the meat of your lead generation will occur.

You’ll want to use different lead generation strategies to widen your scope of B2B lead generation, especially when it comes to obtaining high quality leads and reaching your online community easily.

The bottom line here with lead gen is that this process involves intentional content marketing to obtain new customers and engage prospects whenever possible.

What Does B2B Mean?

B2B is short for “business to business,” and this essentially means that the best lead generation strategies come from interacting with other businesses.

Most companies target customers through proven strategies, like marketing automation to induce organic traffic and using other business to consumer tactics.

You can learn a lot from a real life example of a business you work closely with, so be sure to take the time to do market research and learn what you can from other companies and their own lead generation strategies.

When it comes to B2B lead generation, learn what you can from the campaigns you see around you, and continue to broaden your own strategy in the process.

Start filling your sales pipeline today

How Do I Generate Leads?

Now that we know a little about B2B lead generation and what it entails, let’s get into the good stuff.

The main thing to remember when it comes to your ability to generate leads is that your content needs to serve as a lead magnet.

Let’s outline the best ways to do this:

  • Create content geared toward prospective customers

  • Utilize search engines to increase efficacy of ad campaigns and other user generated content

  • Hosting online events will help you reach highly targeted leads in a target group

  • Gather testimonials of customer success and post this on social media accounts

  • Create google ads to get more leads

  • Utilize landing pages to ensure contact details are safe and secure

  • Solidify your sales funnel with your sales team

Your goal with your lead generation strategy should always be to obtain as many high quality leads as possible through your content creation.

Let’s apply the above methods into the overall lead generation process to see how it all fits together.

What Does the Lead Generation Process Look Like?

Your lead generation process will look something like this:

  1. Utilize the strengths of your marketing team to create content, whether this is a google ads campaign, social media marketing, a blog post, or any other form of digital marketing.

  2. Post this content on every platform you have, and include a call to action to bring in customers if applicable.

  3. Once your lead magnets are in place, sort these inbound leads into landing pages for organizational purposes.

  4. Once on a landing page, have your sales teams begin to create a sales pipeline for these leads to travel through.

  5. Continue fostering these sales leads, answering any questions and constantly restating the value of your services.

  6. Convert these leads into paying customers!

Ultimately, your main job throughout this process is to support each buyer’s journey as best that you can in hopes that they will become a paying customer for your business.

Treat sales qualified leads as customers, and you’ll be well on your way to creating a solid lead generation strategy.

The Best Lead Generation Strategies to Use

Here are some of the best lead generation strategies to use in your business:

  • Create one landing page for all of your lead data

  • Train a sales rep to be a resource to every lead

  • Have free access to your content and increase search volume whenever possible

  • Use email marketing for long form content marketing

  • Increase site visitors through search engines and clickable links

  • Utilize your social media platforms effectively

  • Focus on generating leads from your lead magnet content

  • Keep your content focused on your product or service

  • Emphasize the value of your business!

All of these lead generation strategies will aid in your mission to gain more leads, and eventually more customers.

Don’t be afraid to experiment with various lead generation outlets and see which methods work best for you.

Make sure you are reaching your target audience, keeping value and your product central to your content, and using each platform to your advantage.

Start filling your sales pipeline today

How Kennected Uses B2B Lead Generation

Here at Kennected, lead generation is at the heart of what we do and our own mission.

As a digital marketing company, our service is designed to help other businesses with their lead generation, saving them time, money, and effort that can now be allocated elsewhere.

Use your content marketing wisely, and don’t shy away from employing marketing automation software as well.

Do all that you can to reach as many potential clients as possible!

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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