LinkedIn is a highly valuable marketing tool. If you want to make the most out of this social networking platform, you should consider investing in LinkedIn Ads.
Many marketers are already using pay-per-click (PPC) techniques to boost their presence on Facebook, Twitter, and Google—but you can also add LinkedIn to that list. Here we will talk about what you need to know about LinkedIn’s powerful ads platform and why you should use it.
One of the most important things you need to define while setting up your LinkedIn Ads campaign is your target audience. You need to designate your ad audience so that your message will reach the right people. Not only does LinkedIn let you target people based on industry, but also their company, demographics, education, job experience, and interests.
Use “or” to broaden your audience and use “and” to narrow your audience. For example, your audience could include photographers or graphic designers, rather than targeting someone who is both a photographer and graphic designer.
If you enable Audience Expansion, LinkedIn will also show your ads to audiences with similar attributes to the ones you set.
Make sure to hit Save as a template so that you can target the same audience if you ever need to set it up again. Targeting who sees your ad can help you fulfill your campaign objectives. The more specific and relevant it is to your audience, the better it will perform.
Part of creating your LinkedIn ad campaign is deciding on its format. Sponsored Content may come in the form of single image ads, video ads, and carousel ads. Carousel ads feature two or more images. Sponsored Content has the highest average cost-per-click as they are also one of the most effective types of LinkedIn ads.
Other options for LinkedIn Ads include Message Ads, Dynamic Ads, and Text Ads. Message ads are delivered straight to the target audience’s LinkedIn inbox. With this type of LinkedIn ad, you can send content directly to your audience from a personal account.
Dynamic ads are personalized ads that change content based on which audience member is viewing them. It uses member personal data to tailor its creative content. Dynamic ads are available in three formats: follower ads, spotlight ads, and job abs. Follower ads promote your LinkedIn Company Page; Spotlight ads highlight a special offering; and job ads promote open jobs.
With Dynamic ads, each LinkedIn member sees his or her own personal data; but data isn’t shared with other members.
Finally, Text ads show up on the right column or top of the LinkedIn homepage. They are the simplest type of LinkedIn ad, but are still effective for boosting awareness and reaching your audience.
With the right type of LinkedIn ad, you can boost your sales, reach the right people, and spread awareness about your brand. Invest on LinkedIn Ads today.
To take your LinkedIn outreach to the next level, use Kennected. Kennected is a LinkedIn automation tool that brings you a steady stream of connections, sales, and appointments. It can help you get in front of your ideal targets by using LinkedIn’s data-rich filters. Kennected brings you the most qualified leads and helps you reach out to them using personalized automated messages. Book a demo with Kennected today and learn more!