Cold calls aren’t as effective as they used to be. Most marketers and brands have switched to more beneficial strategies such as video marketing and social media marketing. It’s easy to see why: people just don’t like receiving random phone calls from strangers, especially if that stranger is selling something. Most people are too busy for that and are just going to get annoyed by your calls.
The good news is that there are channels wherein cold outreach can still work. Social media, for example, is the best place to reach your target audience online.
One of the best social networks for marketing is LinkedIn because it has a large user base made up of professionals, CEOs, and decision makers. Those who are using LinkedIn actively are always looking for ways to improve themselves. Therefore, they are more open-minded when it comes to products and services that can benefit them.
LinkedIn now has over 756 million users around the world, and it is still growing. 40 million LinkedIn users are decision makers for their companies. This social networking platform can be a fantastic source of leads and revenue if you can reach out to them properly.
If your business can give them something valuable, they’re going to be all ears. That said, reaching your audience on LinkedIn is not the easiest thing in the world.
Best Expandi Competitor for LinkedIn Lead Generation
If your target audience is hanging out on LinkedIn, we recommend using an automation tool. But not just any automation tool: your account could get suspended or restricted if you choose one that spams LinkedIn users.
What you need is a high quality LinkedIn automation tool that brings you leads and conversions without putting your account at risk.
There are countless LinkedIn automation tools out there, but today we are going to compare two options that are very popular among businesses: Expandi.io and Kennected.
What Expandi.io Offers
Expandi is a cloud-based automation tool that is described as “safe and reliable”. It is designed to help you generate leads on LinkedIn. Safety comes from the fact that you can continue doing your LinkedIn outreach while automating without getting banned or noticed by LinkedIn. Expandi also has random delays, message limits, etc. that are designed to make your outreach look as natural as possible.
The price starts at $99 per month, per account and it offers plenty of interesting features. You can enjoy automated sequences and unlimited campaigns with Expandi. It also has an analytics dashboard that’s perfect for A/B testing. It offers a few integrations, including Zapier/Integromat and API.
This tool lets you create campaigns, choose your target audience, and send personalized messages and follow-ups. You can even gain key insights using campaign metrics.
Expandi has an in-app LinkedIn chat, a blacklist function, and many more features that can give you your money’s worth.
You can use this automation tool to find people who have engaged with specific LinkedIn posts and then target them with your custom message after extracting their profiles. You can do all this with just a few clicks.
Those are the pros of Expandi. As for the cons, this automation tool is more expensive than the other tools available in the market. There are LinkedIn automation tools that can give you more for your investment.
What Kennected Offers
The key to LinkedIn automation is making sure that you are only automating tasks that you could otherwise accomplish yourself. Think about normal human behavior on LinkedIn. If your automation tool lets you go beyond that, it’s going to put your account at risk and you are going to end up in LinkedIn Jail.
As a marketer or business owner, you don’t want to end up with a restricted or suspended LinkedIn account because you’re going to miss out on so much.
That’s why a safe LinkedIn automation tool is always the right choice. Kennected gives you that protection by limiting the number of messages sent per day once you have set up a campaign. It helps you accomplish mundane and repetitive tasks so that you can focus on more important things, such as running your business.
Kennected does not spam your target audience with unwanted messages. That’s a quality you can only get from the best LinkedIn automation tools.
What puts Kennected above Expandi and other similar lead generation tools is its unique approach to automation.
Kennected is a SaaS or Software as a Service company. It offers tools that can simplify the lives of business owners and entrepreneurs through automation, lead generation, and education. Education is what sets Kennected apart from the rest. Today we’re going to discuss that in detail.
Kennected’s LinkedIn automation tool is designed to simplify your lead generation by automating your LinkedIn outreach. We all know how powerful LinkedIn is—but we also know that it is extremely time-consuming. Kennected gives you the best solution by sending invites and follow-up messages to your leads. At the same time, it brings you important data that you can use to scale your business.
Kennected allows you to book hundreds of qualified appointments all on autopilot. And you can do it with zero dollars in ad spend. Instead you will invest in LinkedIn and Kennected.
Keep in mind that you don’t need to use Sales Navigator to be able to use Kennected. No need to be a premium user on LinkedIn to create a continuous stream of leads and appointments. This tool works with all LinkedIn upgrades, but they are not mandatory.
Here’s how it works. Take note that you need to be on Chrome to use Kennected’s automation tool. First, you set up a sequence. There are two different sequence types: invitation sequence and messaging sequence.
The invitation sequence is for 2nd and 3rd degree connections that you want to connect with. The messaging sequence is for people who are already in your network as your 1st degree connections.
Kennected makes use of the data-rich filters within LinkedIn to bring you your ideal targets. This eliminates the need for manual prospecting. Search for your ideal audience using the LinkedIn search bar, click ‘People’ and then click ‘All Filters’. Copy the URL of the search results, paste it onto Kennected and then hit Enter.
Kennected can help you write copy, but we also give successful templates. Once you have set up a connection note, Kennected will personalize your message so that it fits each individual recipient. It can use tags such as First Name, Last Name, Full Name, Company, and more.
You can also set up a certain number of follow-up messages which will be scheduled and sent out as necessary. Kennected’s reply detection feature will keep these follow-ups from being sent if the person has already responded.
Not only does this prevent you from looking like a spammer, it also makes the message non-intrusive. This way, you are more likely to receive a response from your prospect.
With a high response rate, your LinkedIn account is even safer. So that’s another reason why Kennected is the safest LinkedIn automation tool out there.
With Kennected, there’s no need to waste hours of your time online looking for prospects manually. Instead you can let the automation tool do all the work for you while you focus on tasks that generate profit. Kennected can be used by just about any business.
Once you receive a response, Kennected will notify you and you can take over from there. This gives you the opportunity to speak with high quality leads who are already interested in what you have to offer. This is the part that you should not automate. Building authentic relationships is very important for any business.
What Kennected does is it sends your messages automatically, but not in bulk—as if you were sending them yourself. Because of this automation tool, you no longer have to sit around waiting for people to answer. Instead, Kennected will tell you if someone has responded to your message and you can hop right into the conversation.
Kennected brings you smart prospecting on autopilot. Once they connect with you, Kennected will pull phone numbers, email addresses, company websites, and other important information that are available publicly. These details will be made available to you right from your Kennected dashboard.
What is Kennected’s Onboarding & How Does It Help Educate Customers to Get Better Results?
Aside from the fact that Kennected is the safest and most effective tool for generating leads through LinkedIn automation, its onboarding is what makes it stand out from the other tools that are available.
Kennected puts a lot of focus on the education behind using LinkedIn. For a lot of entrepreneurs, it’s hard to navigate LinkedIn and actually use it to find their core audience. So even though they recognize how important it is, they can’t make the most out of the platform.
This is why Kennected’s onboarding process involves a lot of hand holding. We also provide resources that can help businesses achieve their goals. It’s a lot like going to school: you learn how to do it and then you learn how to apply it. The only difference is that Kennected also has the tools and software you need to become successful.
Kennected firmly believes that no one knows your business like you do. That is why we teach businesses how to fish instead of just giving you fish.
The Kennected onboarding process involves a deep dive into your business: learning your goals and understanding your industry. We don’t believe lead generation should cost you $600 a month.
Our onboarding process is all about empowering our customers with the knowledge, the tools, and the award-winning scripts to scale their LinkedIn outreach. We will teach you how to use LinkedIn and our proven solutions to become more profitable.
Kennected never talks about vanity metrics such as impressions, likes, and engagement. Our solutions are built around LinkedIn, so we only track the metrics that increase your bottom line.
Kennected’s onboarding process holds your hand and ensures that you do not mess up. You can get help every step of the way—that’s something you can’t get from other automation tools.
We will help you double or even triple your sales pipeline. You don’t have to chase traffic or leads again—you can build a continuous stream of leads for your business. On top of all that, you will only attract the most “ready to buy” leads.
Whether you are a business owner, a consultant, a service provider, or a manager of an enterprise operation, we will empower you to grow your business using our solutions and education.
Benefits of Working with Kennected
The Kennected automation tool for LinkedIn already has plenty of features and benefits. But there are more reasons to work with Kennected. You can find business emails with ease thanks to its integration with Hunter.io, Anymail finder, and FindThatLead. You can also synchronize prospect details and activity to HubSpot with just one click.
But to take all of that to the next level, Kennected actually offers more than just an automation tool. The K-Suite is a complete suite of tools that can make your sales process a lot easier.
Aside from the LinkedIn automation tool, we also have Kennected Video and Kennected Calendar.
Kennected Video takes advantage of the fact that video marketing is the hottest thing today when it comes to digital marketing. People love watching videos: they can’t look away. When they see one in their timeline or newsfeed, they immediately stop scrolling.
Videos combine images, movement, audio, text, and other elements into one easy to digest package. That’s why they are so good at grabbing people’s attention. If you can make high quality videos that are either entertaining, informative or both, you can convince them to watch the whole thing. That’s why videos are perfect for delivering your brand’s message as well as your calls to action.
Kennected Video is an easy-to-use marketing software that lets you personalize your outreach. A lot of brands are starting to use videos in their email outreach because they can get more people to click on it and reply. In fact, just having the word ‘video’ in your subject line can increase its open rate significantly.
With this in mind, you can use Kennected Video to bring your email marketing campaign to the next level. You can record your personalized videos using your smartphone or webcam and upload them. Kennected Video even lets you record your screen.
You can trim, merge, and edit your videos with ease. Or you can even merge multiple videos into one. Add captions to increase accessibility and make your message clear.
Add customizable call-to-action buttons to drive more engagement and tell your viewers what they should do next. Kennected Video even gives you a customizable media player. So not only can you make personalized videos for your leads and prospects, you can also put the spotlight on your brand.
Also part of the K-Suite is Kennected Calendar, which is the number one software for scheduling appointments. Once you’ve gotten in touch with your leads via Kennected’s automation tool, you can easily setup meetings and appointments with them using Kennected Calendar.
Let’s admit it: booking an appointment is always difficult. Everyone is busy and their calendars are fully booked. It’s hard to align your schedules based on availability. But Kennected Calendar handles that for you, so you can sell more and chase less.
With Kennected Calendar’s seamless synchronization with Google Calendar, you will never get double booked, ever. Take full control of who books and when by setting boundaries and time blocks. Your calendar is also backed up in Kennected’s cloud servers. You can log in from anywhere and check your schedule any time. If you are setting appointments with someone from across the globe, you can even sync with different time zones so that everyone is on the same page.
Kennected’s solutions help you scale your business. Imagine being able to send personalized messages to thousands of people in your defined area that has a LinkedIn account. Imagine sending them personalized videos that showcase your brand and value. Imagine easily setting up meetings and converting leads into loyal customers. That’s what you get when you work with Kennected.
Kennected provides the tools and the education so you can increase your revenue and reach your audience effectively. That’s the power of Kennected.
What Our Customers Say about Kennected
Kennected has worked with more than 15,000 clients. And it’s safe to say our tools and onboarding have gotten positive reviews.
Athena Kavis, CEO of Las Vegas Teslas had this to say: “I’ve been using Kennected for 3.5 months now and I just have way too many leads, which is always a good problem to have. Kennected is by far my favorite lead generation tool for LinkedIn.
Jim Sherwood, founder and creative director at The Canvas Project said that he did not expect to see these results: “When I signed up for Kennected, it was just crazy to see the amount of calls that I had compared to the amount of calls that I wasn’t able to get on my calendar before. It helped me gain experience in talking to other brands and pitching our services.”
“I started using Kennected about 60 days ago. At the time I had less than 100 connections on LinkedIn and since then that’s grown to almost 2,000…” this is according to Glenn Cunningham, a realtor at Keller Williams.
“In that time I’ve secured two listings, one of which is actually under contract right now. I’ve secured two other buyers that are actively looking, and also five investors that are looking for investment properties. And that’s not even including the hundreds of conversations that I’ve had one on one with great people that no doubt will lead to deals and referrals down the road.”
Kennected is trusted by thousands of brands and entrepreneurs. If you’re going to try LinkedIn automation, might as well go for the best of the best. Our onboarding process will hold your hand and make sure you get the best results out of your LinkedIn marketing campaign. Book a demo with Kennected today to learn more!