Gaining customers in the marketing industry is no easy feat by any means. Being punctual and transparent helps, but it won’t be enough to outsmart the competition that’s out there. If you’re looking to expand your customer base, recreate your content strategy, or research competing companies, look no further.
There’s no three-step process for attracting customers, but we hope after reading this, you can find how these points relate to your company.
Build A Lead Magnet
Knowing Your Customers
Considering your customers is like contemplating your target audience. Who will this product or service help? How? Why are we offering this product or service? A company must consider these questions before providing a product to new customers. Kennected offers a series of automated tools that help entrepreneurs, professionals, business owners, and more drive traffic to their websites and LinkedIn profiles.
Kennected isn’t the first company to provide automated services for social platforms, but we know our customer base, and that’s what has helped the company thrive over the beginning years. If we can adapt to our audience, so can you!
Each company will serve different types of potential customers. Some may serve more than one type, depending on the company. Promoting customers online can make for potential clients. All buyer personas will attract new customers too.
Social media platforms are only one digital approach. Online advertising, marketing campaigns, and direct response are some up-and-coming ways of marketing innovation. To know our customer base means we’re taking that extra step, that extra initiative to know the target customers. Successful business comes from a product customers love and benefits both parties, where planning comes into play.
Merch is everywhere today, it seems. Companies can ensure advertising is done throughout someone’s day, even if they don’t realize it. If someone were to take a selfie wearing their favorite company’s shirt, it’s the start of something called user-generated campaigns.
Many new hires are gifted with company merch like a hat, coffee mug, or t-shirt, something common to see on LinkedIn. A user-generated campaign takes place on a social media platform where other prospective customers might notice and entice their curiosity. Companies handing out free stuff at their own business will attract more customers too. Again, going back to the value of excellent customer service.
Know Your Competitors
Many companies know marketing strategies to attract customers, including leveraging social media, paid advertising, or behind-the-scenes market research. But what about keeping current customers? Satisfied customers are great, but a loyal customer is an endgame. The ideal customer benefits from marketing efforts as much as the company does.
Loyal customers will stem from a reasonable customer acquisition cost. Some companies cannot offer low-cost admissions, usually small businesses but rest assured, there will be other perks to obtain new clients.
Each quarter, companies are expected to check the results of their retention rate. Depending on the results, the company can tweak its approach to attracting potential customers. Creating engaging content by marketing on social media sites, direct mail, or promoting through a local business are some approaches.
If you’ve made it this far, you might as well check out our website and see how our product can benefit you today!