Social media has changed the way products and services are sold. It shifted the landscape completely, and now marketers have to be tech-savvy in order to keep up with the competition. Since everyone is online, it is much tougher to rise from the crowd and stand out from the rest. But this is also a good thing, because all of your ideal clients are now online.
When used right, social media can empower business owners, marketers, and sales reps in an organic manner. It even reduces the need for cold calls, opening the door for warmer introductions and friendly conversations.
This also applies to commercial insurance agents. If you take advantage of social networking sites and the fact that everyone has a profile nowadays, you can find more leads and sell more insurance.
You may be tempted to go for the usual route of Facebook, Twitter, and Instagram. But when it comes to lead generation for commercial insurance, LinkedIn is the way to go. Those other social networking sites have their own uses, but LinkedIn is the site you want to use if you want to find leads online.
Research is the key to determining the quality of your leads. Luckily, there are LinkedIn automation tools that can help make this process easier.
Kennected is an automation tool that uses LinkedIn’s data-rich filters to help you find the most qualified leads so that you can connect with more people at scale. Kennected brings you a steady stream of connections, sales, and appointments. Once you’ve found your ideal clients using Kennected, you can also use it to send personalized messages and follow-ups. Kennected saves you a lot of time and energy, allowing you to focus on more important tasks like talking to your leads.
Book a demo with Kennected today to learn more!