LinkedIn has been around longer than Facebook but many people still don’t understand what it’s for. But because of its rapidly growing user base, more and more people want to know what it’s all about.
Whether you are a student or a business professional, you need to set up your LinkedIn profile as soon as possible and start building your network. This will help you thrive in a highly competitive industry.
Here we will talk about everything beginners need to know about LinkedIn, to help you get started on this amazing networking platform.
What is LinkedIn?
Just like Facebook, Instagram, and Twitter, LinkedIn is also a social networking site. However, LinkedIn is more focused on building professional and business connections. It is designed to help people find jobs, hire employees, expand their network, share their skills and expertise, and drive more sales.
You can use LinkedIn to display your resume, build your brand, and enhance your professional reputation by posting updates and interacting with other people. Its professional approach to social networking is what sets LinkedIn apart from other platforms.
With over 675 million users in 200 countries, LinkedIn is the biggest social network for professionals out there. LinkedIn is free, but it also has a subscription version called LinkedIn Premium that offers additional features like online classes and seminars, as well as additional insights on who is viewing your profile.
On LinkedIn, your profile becomes your resume, complete with work experience, accomplishments, recommendations, and referrals from colleagues.
Should a Beginner Use LinkedIn?
The professional industry is now more competitive than ever. In order to keep up, you need a LinkedIn account. Beginners are absolutely encouraged to join it.
In fact, only 15 percent of available jobs are ever advertised. This means most other jobs are found through networking, in which LinkedIn plays an essential role. 94 percent of recruiters use LinkedIn to vet candidates and 93 percent of hiring managers will check a candidate’s social media profile before an interview.
Many people on the site use it to grow their contacts and find career opportunities. LinkedIn is also very popular among marketers and business managers because it is an excellent source of leads. Because LinkedIn’s user base is made up of professionals who are ready to do business, it is perfect for lead generation.
Whether you’re a job seeker, a recruiter, a marketer, or any other professional, you can use LinkedIn to establish your reputation, build your brand, and create your community.
What a New LinkedIn User Needs to Know
LinkedIn is a great tool that will help you achieve your professional goals if you use it correctly. The number one thing you need to take care of is your profile. Your profile acts as your online resume, and you want to make sure that profile visitors are getting the right impression.
Here are a few quick tips on setting up a good LinkedIn profile:
1. Add a professional profile photo. According to LinkedIn, members with a profile photo can get up to 21 times more profile views than members without one.
2. Make your headline stand out. Your headline should reflect your area of expertise and your personality.
3. Write a summary. While your headline is supposed to catch the attention of profile visitors, your summary should tell them all the details they need to know about you: your mission, your motivation, and skills.
4. Add relevant skills. Having a list of relevant skills on your profile can help you showcase your abilities to other members.
Throughout your LinkedIn profile, you need to let your brand shine through. A brand is a created identity based on your real personality. LinkedIn is a great platform to showcase your refined professional image and company brand. People value consistency, and your brand will help you set yourself apart from other people in your industry.
Etiquette of LinkedIn
There are a lot of unwritten and unspoken “rules” on LinkedIn that we can refer to as “etiquette of LinkedIn”. You want to follow these as much as possible because LinkedIn is more professional and business-like compared to other social media.
The first rule is to complete your profile—which we have already covered. You need to give people a clear idea of what you can do and how you can help them. This will let them see your company’s value. It’s also a matter of establishing trust and credibility. People won’t connect with someone they don’t trust.
As a beginner, you should first focus on connecting with the people you know. Expanding your network will come soon after that. But for now, connect with colleagues, former classmates, officemates, friends, relatives, etc.
If someone sends you a connection request and you don’t know them or simply don’t want to connect with them, do not hit the “I don’t know this person” option. Ignore the invitation instead. If a person receives too many of these responses, they can get banned from the network or their profile may get suspended. Only use this option if you think the person may be violating the intent of the network.
When connecting with others, always customize your invitations. Do not use LinkedIn’s built-in connection message because people will think your account is not legitimate. A personal touch goes a long way.
Lastly, be honest. Your colleagues can see your profile, and they will notice if you’ve misrepresented your role, responsibilities, experiences, or skills. Don’t do anything that may harm your credibility.
Should I Comment On People's Posts on LinkedIn?
Despite the fact that it’s a professional social networking site, LinkedIn is still social at its core. So not only are comments allowed, they are actually encouraged. Being an active member of your community or your groups will help you expand your network and create strong business connections.
If you want to increase the number of people looking at your LinkedIn profile, post engaging comments on their content. If you post your own content and someone comments on it, always respond politely.
Having a detailed profile isn’t enough: you want to engage with other LinkedIn users to truly make the most out of the platform.
Keep all of these tips in mind when using LinkedIn and you will become a networking expert in no time. To take your LinkedIn outreach efforts to the next level, use Kennected.
Kennected is a LinkedIn automation tool that brings you a steady stream of connections, sales, and appointments by putting you in front of your ideal targets. It helps you find the most qualified leads using LinkedIn’s data-rich filters. With Kennected, you can generate more leads at scale.
Kennected even helps you personalize and send automated messages so you can reach out to more people. Book a demo with Kennected today and see how it works.