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Apple Music To Sponsor Super Bowl Halftime Show

Apple Music has signed a multi-year deal with the NFL to sponsor the Super Bowl Halftime Show. 

The league wanted $50 million for the rights in previous reports, but the details weren’t revealed.

Spotify has 188 million subscribers, making it the most popular platform on the planet. Apple Music is in a competitive market. 

Apple will promote Apple Music to a broader audience & strengthen the connection between the service & music culture with the Halftime Show. 

Apple Music has over 90 million songs & immersive spatial audio.

Here is what the article states –

“Apple is also negotiating for a streaming package around the NFL Sunday Ticket to bolster its Apple TV+ video streamer, but has balked at the league’s price, The New York Times reported. The league is asking for $2.5 billion, substantially more than what is paid by the current rights holder, DirectTV.

Apple securing pro football coverage would put it on a more level playing field with rival Amazon, which started exclusively streaming “Thursday Night Football” this season. Sponsoring the Halftime Show was the result of Apple’s desire to strengthen its relationship with the NFL, per the Times.”

Read the full story here

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